--- title: "ECC Lighting vs Lighting Direct: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, ECC Lighting or Lighting Direct? Compare estimated monthly branded-search demand and Share of Search inside the Lighting retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ecc-lighting-vs-lighting-direct" publisher: "Brandwave" --- # ECC Lighting vs Lighting Direct: Which is more popular by branded search in New Zealand? Which is more popular in search, ECC Lighting or Lighting Direct? Compare estimated monthly branded-search demand and Share of Search inside the Lighting retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ECC Lighting and Lighting Direct - **Competitive set**: Lighting retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **ECC Lighting Share of Search**: 7.8% - **Lighting Direct Share of Search**: 51.5% ## Which is more popular in search, ECC Lighting or Lighting Direct? - In August 2026, Lighting Direct had more branded searches than ECC Lighting among lighting retailers in New Zealand. Lighting Direct was estimated to have 24.8K branded searches compared to ECC Lighting’s 3.7K, and held a 51.5% Share of Search versus ECC Lighting’s 7.8%. - Lighting Direct was ahead of ECC Lighting in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, ECC Lighting’s estimated Share of Search among lighting retailers in New Zealand moved from 7.3% to 7.8%, and its estimated monthly branded searches held steady at 3.7K. - Across the 11 months ending August 2026, Lighting Direct’s estimated Share of Search among lighting retailers in New Zealand moved from 48.1% to 51.5%, and its estimated monthly branded searches moved from 24.4K to 24.8K. ## How did search popularity change for New Zealand lighting retailers in August 2026? - In August 2026, ECC Lighting gained estimated Share of Search among lighting retailers in New Zealand, from 7.2% to 7.8%. ## Month by month | Month | ECC Lighting estimated searches | ECC Lighting Share of Search | ECC Lighting rank | Lighting Direct estimated searches | Lighting Direct Share of Search | Lighting Direct rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.7K | 7.3% | 3 | 24.4K | 48.1% | 1 | | Nov 2025 | 3.4K | 6.5% | 3 | 29.9K | 57.5% | 1 | | Dec 2025 | 2.6K | 6.8% | 3 | 20.4K | 53.5% | 1 | | Jan 2026 | 2.7K | 5.9% | 3 | 24.6K | 53.7% | 1 | | Feb 2026 | 3K | 7.7% | 3 | 20.4K | 52.1% | 1 | | Mar 2026 | 3.9K | 8.3% | 3 | 24.4K | 52% | 1 | | Apr 2026 | 3.1K | 6.2% | 3 | 24.3K | 48.3% | 1 | | May 2026 | 3.4K | 6.2% | 3 | 28.8K | 52.3% | 1 | | Jun 2026 | 4K | 7.5% | 3 | 29.2K | 55.7% | 1 | | Jul 2026 | 3.4K | 7.2% | 3 | 24.2K | 51.2% | 1 | | Aug 2026 | 3.7K | 7.8% | 3 | 24.8K | 51.5% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using ECC Lighting’s and Lighting Direct’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ECC Lighting**: Measured on the search terms “ecc”, “ecc floor lamp”, “ecc lamp”, “ecc lighting”, “ecc pendant lights” and “ecc wall lights”, summed into one figure. - **Lighting Direct**: Measured on the search terms “lamp shades lighting direct”, “lighting direct bedside lamps”, “lighting direct ceiling fans”, “lighting direct chandelier”, “lighting direct floor lamps”, “lighting direct lamps”, “lighting direct lunn ave”, “lighting direct moorhouse”, “lighting direct near me”, “lighting direct newmarket”, “lighting direct northwood”, “lighting direct nz”, “lighting direct online”, “lighting direct pendant”, “lighting direct sale”, “lighting direct stores”, “lighting direct table lamps”, “lighting direct wall lights”, “lightingdirect”, “lightingdirect co nz”, “lightingdirect nz” and “outdoor lighting direct”, summed into one figure. - [ECC Lighting profile](/demand/nz/brands/ecc-lighting) - [Lighting Direct profile](/demand/nz/brands/lighting-direct) - [All lighting retailers in New Zealand](/demand/nz/categories/nz-lighting-retailers): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, ECC Lighting or Lighting Direct? In August 2026, Lighting Direct had more branded searches than ECC Lighting among lighting retailers in New Zealand. Lighting Direct was estimated to have 24.8K branded searches compared to ECC Lighting’s 3.7K, and held a 51.5% Share of Search versus ECC Lighting’s 7.8%. ## Cite this page Brandwave. "ECC Lighting vs Lighting Direct: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ecc-lighting-vs-lighting-direct This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ecc-lighting-vs-lighting-direct. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.