--- title: "eBay vs The Warehouse: Which is searched more in New Zealand?" description: "Is eBay or The Warehouse more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the online retailers and marketplaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ebay-vs-the-warehouse" publisher: "Brandwave" --- # eBay vs The Warehouse: Which is searched more in New Zealand? Is eBay or The Warehouse more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the online retailers and marketplaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: eBay and The Warehouse - **Competitive set**: online retailers and marketplaces - **Market**: New Zealand - **Month measured**: Sep 2026 - **eBay Share of Search**: 2.1% - **The Warehouse Share of Search**: 7% ## Is eBay or The Warehouse more popular in search? - In September 2026, The Warehouse had more branded searches than eBay among online retailers and marketplaces in New Zealand. The Warehouse had about 306,000 branded searches, while eBay had 90,500. The Warehouse made up 7% of all online retailers and marketplace searches we track, and eBay accounted for 2.1%. - The Warehouse was ahead of eBay in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, eBay’s share of searches among online retailers and marketplaces in New Zealand moved from 1.8% to 2.1%, and its estimated monthly branded searches held steady at 90.5K. - Across the 12 months ending September 2026, The Warehouse’s share of searches among online retailers and marketplaces in New Zealand moved from 7.4% to 7%, and its estimated monthly branded searches moved from 374K to 306K. ## Top online retailers and marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Warehouse was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. eBay did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Warehouse | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Trade Me | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Kmart NZ | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Noel Leeming | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Mighty Ape | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Onceit | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | The Iconic | 7th | 2 of 3 | 2 of 2 | 4 of 5 | | Postie | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Amazon | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Temu | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Shein | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | AliExpress | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | eBay | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kogan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online retailers and marketplaces - Asked ChatGPT "Which online shopping site should I shop at in New Zealand?": 1. The Warehouse, 2. Trade Me, 3. Mighty Ape, 4. Noel Leeming, 5. Kmart NZ, 6. The Iconic, 7. Amazon - Asked ChatGPT "What are the best online shopping sites in New Zealand?": 1. Trade Me, 2. The Warehouse, 3. Mighty Ape, 4. Kmart NZ, 5. Noel Leeming, 6. The Iconic, 7. Amazon - Asked ChatGPT "What's the best online shopping site in New Zealand for affordable everyday shopping?": 1. The Warehouse, 2. Kmart NZ, 3. Trade Me - Searched Google, AI Overview "online shopping sites nz": 1. The Warehouse, 2. Kmart NZ, 3. Trade Me, 4. Onceit, 5. Noel Leeming, 6. The Iconic, 7. Postie - Searched Google, AI Overview "cheap clothes online nz": 1. Postie, 2. Onceit, 3. The Iconic Not named in any answer: Temu, Shein, AliExpress, eBay and Kogan. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand online retailers and marketplaces in September 2026? - Estimated monthly branded searches for The Warehouse in New Zealand fell 18.1% over 12 measured months, from 374K to 306K in September 2026. ## Month by month | Month | eBay estimated searches | eBay Share of Search | eBay rank | The Warehouse estimated searches | The Warehouse Share of Search | The Warehouse rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 1.8% | 10 | 374K | 7.4% | 3 | | Nov 2025 | 74K | 1.3% | 11 | 459K | 8.2% | 4 | | Dec 2025 | 74K | 1.4% | 11 | 560K | 10.7% | 3 | | Jan 2026 | 90.5K | 1.8% | 10 | 457K | 9.2% | 3 | | Feb 2026 | 74K | 1.8% | 10 | 374K | 8.9% | 3 | | Mar 2026 | 90.5K | 1.9% | 10 | 373K | 7.8% | 3 | | Apr 2026 | 90.5K | 2% | 11 | 373K | 8.2% | 3 | | May 2026 | 90.5K | 1.9% | 11 | 373K | 7.9% | 3 | | Jun 2026 | 90.5K | 2.1% | 10 | 306K | 7% | 3 | | Jul 2026 | 90.5K | 2.1% | 10 | 306K | 7.2% | 3 | | Aug 2026 | 90.5K | 1.9% | 10 | 306K | 6.5% | 3 | | Sep 2026 | 90.5K | 2.1% | 10 | 306K | 7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using eBay’s and The Warehouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **eBay**: Measured on the search term “eBay”. - **The Warehouse**: Measured on the search terms “chromecast the warehouse”, “rug the warehouse”, “The Warehouse”, “the warehouse app”, “the warehouse bbq”, “the warehouse chocolates”, “the warehouse cushion”, “the warehouse fans”, “the warehouse lego”, “the warehouse mattress”, “the warehouse phones”, “the warehouse pool”, “the warehouse pot” and “the warehouse sheets”, summed into one figure. - [eBay profile](/demand/nz/brands/ebay) - [The Warehouse profile](/demand/nz/brands/the-warehouse) - [All online retailers and marketplaces in New Zealand](/demand/nz/categories/nz-online-retailers-and-marketplaces): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is eBay or The Warehouse more popular in search? In September 2026, The Warehouse had more branded searches than eBay among online retailers and marketplaces in New Zealand. The Warehouse had about 306,000 branded searches, while eBay had 90,500. The Warehouse made up 7% of all online retailers and marketplace searches we track, and eBay accounted for 2.1%. ## Cite this page Brandwave. "eBay vs The Warehouse: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ebay-vs-the-warehouse This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ebay-vs-the-warehouse. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.