--- title: "EasyMortgage vs Mortgage Link: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, EasyMortgage or Mortgage Link? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/easymortgage-vs-mortgage-link" publisher: "Brandwave" --- # EasyMortgage vs Mortgage Link: Which is more popular by branded search in New Zealand? Which is more popular in search, EasyMortgage or Mortgage Link? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: EasyMortgage and Mortgage Link - **Competitive set**: Rotorua mortgage advisers - **Market**: New Zealand - **Month measured**: Aug 2026 - **EasyMortgage Share of Search**: 1.5% - **Mortgage Link Share of Search**: 8.4% ## Which is more popular in search, EasyMortgage or Mortgage Link? - In August 2026, Mortgage Link had more branded searches than EasyMortgage among rotorua mortgage advisers in New Zealand. Mortgage Link was estimated to have 600 branded searches compared to EasyMortgage’s 110, and held an 8.4% Share of Search versus EasyMortgage’s 1.5%. - Mortgage Link was ahead of EasyMortgage in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, EasyMortgage’s estimated Share of Search among rotorua mortgage advisers in New Zealand moved from 0.62% to 1.5%, and its estimated monthly branded searches moved from 50 to 110. - Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among rotorua mortgage advisers in New Zealand moved from 10.6% to 8.4%, and its estimated monthly branded searches moved from 860 to 600. ## How did search popularity change for New Zealand rotorua mortgage advisers in August 2026? - In August 2026, EasyMortgage lost estimated Share of Search among rotorua mortgage advisers in New Zealand, from 2.1% to 1.5%. - Estimated monthly branded searches for Mortgage Link in New Zealand fell 30.2% over 11 measured months, from 860 to 600 in August 2026. ## Month by month | Month | EasyMortgage estimated searches | EasyMortgage Share of Search | EasyMortgage rank | Mortgage Link estimated searches | Mortgage Link Share of Search | Mortgage Link rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 0.62% | 3 | 860 | 10.6% | 2 | | Nov 2025 | 30 | 0.38% | 4 | 680 | 8.5% | 2 | | Dec 2025 | 80 | 1.3% | 3 | 560 | 9.4% | 2 | | Jan 2026 | 70 | 0.94% | 3 | 730 | 9.8% | 2 | | Feb 2026 | 20 | 0.25% | 5 | 800 | 9.9% | 2 | | Mar 2026 | 60 | 0.74% | 3 | 860 | 10.6% | 2 | | Apr 2026 | 60 | 0.91% | 3 | 720 | 10.9% | 2 | | May 2026 | 20 | 0.27% | 5 | 840 | 11.2% | 2 | | Jun 2026 | 90 | 1.4% | 3 | 760 | 11.6% | 2 | | Jul 2026 | 150 | 2.1% | 3 | 640 | 8.8% | 2 | | Aug 2026 | 110 | 1.5% | 3 | 600 | 8.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using EasyMortgage’s and Mortgage Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **EasyMortgage**: Measured on the search terms “easymortgage” and “easymortgage rotorua”, summed into one figure. - **Mortgage Link**: Measured on the search terms “mortgage link”, “mortgage link dunedin”, “mortgage link feilding”, “mortgage link kapiti”, “mortgage link manawatu”, “mortgage link nz”, “mortgage link otago”, “mortgage link palmerston north”, “mortgage link taupo” and “mortgagelink”, summed into one figure. - [EasyMortgage profile](/demand/nz/brands/easymortgage) - [Mortgage Link profile](/demand/nz/brands/mortgage-link) - [All rotorua mortgage advisers in New Zealand](/demand/nz/categories/nz-rotorua-mortgage-advisers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, EasyMortgage or Mortgage Link? In August 2026, Mortgage Link had more branded searches than EasyMortgage among rotorua mortgage advisers in New Zealand. Mortgage Link was estimated to have 600 branded searches compared to EasyMortgage’s 110, and held an 8.4% Share of Search versus EasyMortgage’s 1.5%. ## Cite this page Brandwave. "EasyMortgage vs Mortgage Link: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/easymortgage-vs-mortgage-link This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/easymortgage-vs-mortgage-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.