--- title: "EasyMortgage vs Hello Financial Services: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, EasyMortgage or Hello Financial Services? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/easymortgage-vs-hello-financial-services" publisher: "Brandwave" --- # EasyMortgage vs Hello Financial Services: Which is more popular by branded search in New Zealand? Which is more popular in search, EasyMortgage or Hello Financial Services? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: EasyMortgage and Hello Financial Services - **Competitive set**: Rotorua mortgage advisers - **Market**: New Zealand - **Month measured**: Aug 2026 - **EasyMortgage Share of Search**: 1.5% - **Hello Financial Services Share of Search**: 0.7% ## Which is more popular in search, EasyMortgage or Hello Financial Services? - In August 2026, EasyMortgage had more branded searches than Hello Financial Services among rotorua mortgage advisers in New Zealand. EasyMortgage was estimated to have 110 branded searches compared to Hello Financial Services’ 50, and held a 1.5% Share of Search versus Hello Financial Services’ 0.7%. - The lead changed hands 5 times in the 11 months ending August 2026: EasyMortgage took it in December 2025, Hello Financial Services took it in February 2026, EasyMortgage took it in April 2026, Hello Financial Services took it in May 2026, EasyMortgage took it in June 2026. - Across the 11 months ending August 2026, EasyMortgage’s estimated Share of Search among rotorua mortgage advisers in New Zealand moved from 0.62% to 1.5%, and its estimated monthly branded searches moved from 50 to 110. - Across the 11 months ending August 2026, Hello Financial Services’ estimated Share of Search among rotorua mortgage advisers in New Zealand moved from 0.62% to 0.7%, and its estimated monthly branded searches held steady at 50. ## How did search popularity change for New Zealand rotorua mortgage advisers in August 2026? - In August 2026, EasyMortgage lost estimated Share of Search among rotorua mortgage advisers in New Zealand, from 2.1% to 1.5%. ## Month by month | Month | EasyMortgage estimated searches | EasyMortgage Share of Search | EasyMortgage rank | Hello Financial Services estimated searches | Hello Financial Services Share of Search | Hello Financial Services rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 0.62% | 3 | 50 | 0.62% | 4 | | Nov 2025 | 30 | 0.38% | 4 | 60 | 0.75% | 3 | | Dec 2025 | 80 | 1.3% | 3 | 50 | 0.84% | 4 | | Jan 2026 | 70 | 0.94% | 3 | 60 | 0.81% | 4 | | Feb 2026 | 20 | 0.25% | 5 | 70 | 0.87% | 3 | | Mar 2026 | 60 | 0.74% | 3 | 60 | 0.74% | 4 | | Apr 2026 | 60 | 0.91% | 3 | 50 | 0.76% | 4 | | May 2026 | 20 | 0.27% | 5 | 40 | 0.54% | 3 | | Jun 2026 | 90 | 1.4% | 3 | 80 | 1.2% | 4 | | Jul 2026 | 150 | 2.1% | 3 | 50 | 0.69% | 4 | | Aug 2026 | 110 | 1.5% | 3 | 50 | 0.7% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using EasyMortgage’s and Hello Financial Services’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **EasyMortgage**: Measured on the search terms “easymortgage” and “easymortgage rotorua”, summed into one figure. - **Hello Financial Services**: Measured on the search terms “hello financial services”, “hello insurance”, “hello mortgages” and “hello.kiwi.nz”, summed into one figure. - [EasyMortgage profile](/demand/nz/brands/easymortgage) - [Hello Financial Services profile](/demand/nz/brands/hello-financial-services) - [All rotorua mortgage advisers in New Zealand](/demand/nz/categories/nz-rotorua-mortgage-advisers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, EasyMortgage or Hello Financial Services? In August 2026, EasyMortgage had more branded searches than Hello Financial Services among rotorua mortgage advisers in New Zealand. EasyMortgage was estimated to have 110 branded searches compared to Hello Financial Services’ 50, and held a 1.5% Share of Search versus Hello Financial Services’ 0.7%. ## Cite this page Brandwave. "EasyMortgage vs Hello Financial Services: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/easymortgage-vs-hello-financial-services This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/easymortgage-vs-hello-financial-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.