---
title: "EasyMortgage vs Hallam Jones: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, EasyMortgage or Hallam Jones? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/easymortgage-vs-hallam-jones"
publisher: "Brandwave"
---

# EasyMortgage vs Hallam Jones: Which is more popular by branded search in New Zealand?

Which is more popular in search, EasyMortgage or Hallam Jones? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: EasyMortgage and Hallam Jones
- **Competitive set**: Rotorua mortgage advisers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **EasyMortgage Share of Search**: 1.5%
- **Hallam Jones Share of Search**: 0.42%

## Which is more popular in search, EasyMortgage or Hallam Jones?

- In August 2026, EasyMortgage had more branded searches than Hallam Jones among rotorua mortgage advisers in New Zealand. EasyMortgage was estimated to have 110 branded searches compared to Hallam Jones’ 30, and held a 1.5% Share of Search versus Hallam Jones’ 0.42%.
- The lead changed hands 4 times in the 11 months ending August 2026: Hallam Jones took it in February 2026, EasyMortgage took it in March 2026, Hallam Jones took it in May 2026, EasyMortgage took it in June 2026.
- Across the 11 months ending August 2026, EasyMortgage’s estimated Share of Search among rotorua mortgage advisers in New Zealand moved from 0.62% to 1.5%, and its estimated monthly branded searches moved from 50 to 110.
- Across the 11 months ending August 2026, Hallam Jones’ estimated Share of Search among rotorua mortgage advisers in New Zealand moved from 0.37% to 0.42%, and its estimated monthly branded searches held steady at 30.

## How did search popularity change for New Zealand rotorua mortgage advisers in August 2026?

- In August 2026, EasyMortgage lost estimated Share of Search among rotorua mortgage advisers in New Zealand, from 2.1% to 1.5%.

## Month by month

| Month | EasyMortgage estimated searches | EasyMortgage Share of Search | EasyMortgage rank | Hallam Jones estimated searches | Hallam Jones Share of Search | Hallam Jones rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 50 | 0.62% | 3 | 30 | 0.37% | 5 |
| Nov 2025 | 30 | 0.38% | 4 | 30 | 0.38% | 5 |
| Dec 2025 | 80 | 1.3% | 3 | 30 | 0.5% | 5 |
| Jan 2026 | 70 | 0.94% | 3 | 30 | 0.4% | 5 |
| Feb 2026 | 20 | 0.25% | 5 | 50 | 0.62% | 4 |
| Mar 2026 | 60 | 0.74% | 3 | 40 | 0.5% | 5 |
| Apr 2026 | 60 | 0.91% | 3 | 40 | 0.61% | 5 |
| May 2026 | 20 | 0.27% | 5 | 30 | 0.4% | 4 |
| Jun 2026 | 90 | 1.4% | 3 | 20 | 0.31% | 5 |
| Jul 2026 | 150 | 2.1% | 3 | 40 | 0.55% | 5 |
| Aug 2026 | 110 | 1.5% | 3 | 30 | 0.42% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using EasyMortgage’s and Hallam Jones’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **EasyMortgage**: Measured on the search terms “easymortgage” and “easymortgage rotorua”, summed into one figure.
- **Hallam Jones**: Measured on the search terms “hallam jones” and “hallam jones insurance”, summed into one figure.

- [EasyMortgage profile](/demand/nz/brands/easymortgage)
- [Hallam Jones profile](/demand/nz/brands/hallam-jones)
- [All rotorua mortgage advisers in New Zealand](/demand/nz/categories/nz-rotorua-mortgage-advisers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, EasyMortgage or Hallam Jones?

In August 2026, EasyMortgage had more branded searches than Hallam Jones among rotorua mortgage advisers in New Zealand. EasyMortgage was estimated to have 110 branded searches compared to Hallam Jones’ 30, and held a 1.5% Share of Search versus Hallam Jones’ 0.42%.

## Cite this page

Brandwave. "EasyMortgage vs Hallam Jones: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/easymortgage-vs-hallam-jones

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/easymortgage-vs-hallam-jones. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.