--- title: "Eastgate vs The Hub Hornby: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Eastgate or The Hub Hornby? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch shopping centres set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/eastgate-vs-the-hub-hornby" publisher: "Brandwave" --- # Eastgate vs The Hub Hornby: Which is more popular by branded search in New Zealand? Which is more popular in search, Eastgate or The Hub Hornby? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch shopping centres set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Eastgate and The Hub Hornby - **Competitive set**: Christchurch shopping centres - **Market**: New Zealand - **Month measured**: Aug 2026 - **Eastgate Share of Search**: 4.5% - **The Hub Hornby Share of Search**: 7.5% ## Which is more popular in search, Eastgate or The Hub Hornby? - In August 2026, The Hub Hornby had more branded searches than Eastgate among christchurch shopping centres in New Zealand. The Hub Hornby was estimated to have 19.3K branded searches compared to Eastgate’s 11.7K, and held a 7.5% Share of Search versus Eastgate’s 4.5%. - The Hub Hornby was ahead of Eastgate in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Eastgate’s estimated Share of Search among christchurch shopping centres in New Zealand moved from 4.8% to 4.5%, and its estimated monthly branded searches moved from 12.1K to 11.7K. - Across the 11 months ending August 2026, The Hub Hornby’s estimated Share of Search among christchurch shopping centres in New Zealand moved from 9.4% to 7.5%, and its estimated monthly branded searches moved from 23.6K to 19.3K. ## How did search popularity change for New Zealand christchurch shopping centres in August 2026? - Estimated monthly branded searches for The Hub Hornby in New Zealand fell 18.3% over 11 measured months, from 23.6K to 19.3K in August 2026. ## Month by month | Month | Eastgate estimated searches | Eastgate Share of Search | Eastgate rank | The Hub Hornby estimated searches | The Hub Hornby Share of Search | The Hub Hornby rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 4.8% | 5 | 23.6K | 9.4% | 4 | | Nov 2025 | 14.3K | 4.8% | 5 | 24.8K | 8.3% | 4 | | Dec 2025 | 15.4K | 3.7% | 5 | 32.3K | 7.8% | 4 | | Jan 2026 | 11.7K | 4.1% | 5 | 20.3K | 7.1% | 4 | | Feb 2026 | 11.7K | 3.9% | 5 | 19.3K | 6.4% | 4 | | Mar 2026 | 11.7K | 4.1% | 5 | 20.3K | 7.2% | 4 | | Apr 2026 | 12.1K | 4% | 5 | 24.8K | 8.3% | 4 | | May 2026 | 11.7K | 4.3% | 5 | 23.6K | 8.7% | 4 | | Jun 2026 | 11.7K | 5.1% | 5 | 20.3K | 8.8% | 4 | | Jul 2026 | 11.7K | 4.3% | 5 | 20.3K | 7.4% | 4 | | Aug 2026 | 11.7K | 4.5% | 5 | 19.3K | 7.5% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Eastgate’s and The Hub Hornby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Eastgate**: Measured on the search terms “eastgate mall”, “eastgate mall hours”, “eastgate mall shops”, “eastgate opening hours”, “eastgate shopping mall” and “eastgate shops”, summed into one figure. - **The Hub Hornby**: Measured on the search terms “hornby mall”, “the hub hornby”, “the hub hornby opening hours” and “the hub hornby shops”, summed into one figure. - [Eastgate profile](/demand/nz/brands/eastgate) - [The Hub Hornby profile](/demand/nz/brands/the-hub-hornby) - [All christchurch shopping centres in New Zealand](/demand/nz/categories/nz-christchurch-shopping-centres): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Eastgate or The Hub Hornby? In August 2026, The Hub Hornby had more branded searches than Eastgate among christchurch shopping centres in New Zealand. The Hub Hornby was estimated to have 19.3K branded searches compared to Eastgate’s 11.7K, and held a 7.5% Share of Search versus Eastgate’s 4.5%. ## Cite this page Brandwave. "Eastgate vs The Hub Hornby: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/eastgate-vs-the-hub-hornby This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/eastgate-vs-the-hub-hornby. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.