---
title: "Eastgate vs Northlands: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Eastgate or Northlands? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch shopping centres set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/eastgate-vs-northlands"
publisher: "Brandwave"
---

# Eastgate vs Northlands: Which is more popular by branded search in New Zealand?

Which is more popular in search, Eastgate or Northlands? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch shopping centres set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Eastgate and Northlands
- **Competitive set**: Christchurch shopping centres
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Eastgate Share of Search**: 4.5%
- **Northlands Share of Search**: 14.3%

## Which is more popular in search, Eastgate or Northlands?

- In August 2026, Northlands had more branded searches than Eastgate among christchurch shopping centres in New Zealand. Northlands was estimated to have 36.7K branded searches compared to Eastgate’s 11.7K, and held a 14.3% Share of Search versus Eastgate’s 4.5%.
- Northlands was ahead of Eastgate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Eastgate’s estimated Share of Search among christchurch shopping centres in New Zealand moved from 4.8% to 4.5%, and its estimated monthly branded searches moved from 12.1K to 11.7K.
- Across the 11 months ending August 2026, Northlands’ estimated Share of Search among christchurch shopping centres in New Zealand moved from 15.5% to 14.3%, and its estimated monthly branded searches moved from 38.9K to 36.7K.

## How did search popularity change for New Zealand christchurch shopping centres in August 2026?

- In August 2026, Northlands lost estimated Share of Search among christchurch shopping centres in New Zealand, from 16.4% to 14.3%.

## Month by month

| Month | Eastgate estimated searches | Eastgate Share of Search | Eastgate rank | Northlands estimated searches | Northlands Share of Search | Northlands rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.1K | 4.8% | 5 | 38.9K | 15.5% | 3 |
| Nov 2025 | 14.3K | 4.8% | 5 | 47.4K | 15.8% | 3 |
| Dec 2025 | 15.4K | 3.7% | 5 | 66K | 16% | 3 |
| Jan 2026 | 11.7K | 4.1% | 5 | 45K | 15.7% | 3 |
| Feb 2026 | 11.7K | 3.9% | 5 | 42.7K | 14.1% | 3 |
| Mar 2026 | 11.7K | 4.1% | 5 | 42.7K | 15.1% | 3 |
| Apr 2026 | 12.1K | 4% | 5 | 47.1K | 15.7% | 3 |
| May 2026 | 11.7K | 4.3% | 5 | 44.6K | 16.5% | 3 |
| Jun 2026 | 11.7K | 5.1% | 5 | 36.8K | 16% | 3 |
| Jul 2026 | 11.7K | 4.3% | 5 | 44.7K | 16.4% | 3 |
| Aug 2026 | 11.7K | 4.5% | 5 | 36.7K | 14.3% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Eastgate’s and Northlands’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Eastgate**: Measured on the search terms “eastgate mall”, “eastgate mall hours”, “eastgate mall shops”, “eastgate opening hours”, “eastgate shopping mall” and “eastgate shops”, summed into one figure.
- **Northlands**: Measured on the search terms “kmart northlands mall”, “northlands christchurch”, “northlands mall”, “northlands mall shops”, “northlands mall stores”, “northlands opening hours”, “northlands shopping centre” and “northlands shops”, summed into one figure.

- [Eastgate profile](/demand/nz/brands/eastgate)
- [Northlands profile](/demand/nz/brands/northlands)
- [All christchurch shopping centres in New Zealand](/demand/nz/categories/nz-christchurch-shopping-centres): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Eastgate or Northlands?

In August 2026, Northlands had more branded searches than Eastgate among christchurch shopping centres in New Zealand. Northlands was estimated to have 36.7K branded searches compared to Eastgate’s 11.7K, and held a 14.3% Share of Search versus Eastgate’s 4.5%.

## Cite this page

Brandwave. "Eastgate vs Northlands: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/eastgate-vs-northlands

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/eastgate-vs-northlands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.