--- title: "Eastek Technologies vs HSM Group: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Eastek Technologies or HSM Group? Compare estimated monthly branded-search demand and Share of Search inside the Napier security system installers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/eastek-technologies-vs-hsm-group" publisher: "Brandwave" --- # Eastek Technologies vs HSM Group: Which is more popular by branded search in New Zealand? Which is more popular in search, Eastek Technologies or HSM Group? Compare estimated monthly branded-search demand and Share of Search inside the Napier security system installers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Eastek Technologies and HSM Group - **Competitive set**: Napier security system installers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Eastek Technologies Share of Search**: 13.5% - **HSM Group Share of Search**: 15.4% ## Which is more popular in search, Eastek Technologies or HSM Group? - In August 2026, HSM Group had more branded searches than Eastek Technologies among napier security system installers in New Zealand. HSM Group was estimated to have 80 branded searches compared to Eastek Technologies’ 70, and held a 15.4% Share of Search versus Eastek Technologies’ 13.5%. - The lead changed hands 5 times in the 11 months ending August 2026: HSM Group took it in December 2025, Eastek Technologies took it in February 2026, HSM Group took it in April 2026, Eastek Technologies took it in May 2026, HSM Group took it in August 2026. - Across the 11 months ending August 2026, Eastek Technologies’ estimated Share of Search among napier security system installers in New Zealand moved from 17.6% to 13.5%, and its estimated monthly branded searches moved from 90 to 70. - Across the 11 months ending August 2026, HSM Group’s estimated Share of Search among napier security system installers in New Zealand moved from 11.8% to 15.4%, and its estimated monthly branded searches moved from 60 to 80. ## How did search popularity change for New Zealand napier security system installers in August 2026? - In August 2026, HSM Group overtook Eastek Technologies to rank 2nd among napier security system installers in New Zealand, at 15.4%. - In August 2026, Eastek Technologies lost estimated Share of Search among napier security system installers in New Zealand, from 14.8% to 13.5%. ## Month by month | Month | Eastek Technologies estimated searches | Eastek Technologies Share of Search | Eastek Technologies rank | HSM Group estimated searches | HSM Group Share of Search | HSM Group rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 17.6% | 2 | 60 | 11.8% | 3 | | Nov 2025 | 90 | 15.8% | 2 | 80 | 14% | 3 | | Dec 2025 | 40 | 8.2% | 3 | 50 | 10.2% | 2 | | Jan 2026 | 50 | 10.2% | 2 | 50 | 10.2% | 3 | | Feb 2026 | 70 | 13.7% | 2 | 60 | 11.8% | 3 | | Mar 2026 | 110 | 16.4% | 2 | 60 | 9% | 3 | | Apr 2026 | 70 | 13.2% | 3 | 80 | 15.1% | 2 | | May 2026 | 70 | 13% | 2 | 50 | 9.3% | 3 | | Jun 2026 | 90 | 16.7% | 2 | 60 | 11.1% | 3 | | Jul 2026 | 90 | 14.8% | 2 | 80 | 13.1% | 3 | | Aug 2026 | 70 | 13.5% | 3 | 80 | 15.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Eastek Technologies’ and HSM Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Eastek Technologies**: Measured on the search term “eastek”. - **HSM Group**: Measured on the search terms “hsm group”, “hsm group nz” and “hsmgroup”, summed into one figure. - [Eastek Technologies profile](/demand/nz/brands/eastek-technologies) - [HSM Group profile](/demand/nz/brands/hsm-group) - [All napier security system installers in New Zealand](/demand/nz/categories/nz-napier-security-system-installers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Eastek Technologies or HSM Group? In August 2026, HSM Group had more branded searches than Eastek Technologies among napier security system installers in New Zealand. HSM Group was estimated to have 80 branded searches compared to Eastek Technologies’ 70, and held a 15.4% Share of Search versus Eastek Technologies’ 13.5%. ## Cite this page Brandwave. "Eastek Technologies vs HSM Group: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/eastek-technologies-vs-hsm-group This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/eastek-technologies-vs-hsm-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.