--- title: "East Imperial vs Schweppes: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, East Imperial or Schweppes? Compare estimated monthly branded-search demand and Share of Search inside the Tonic and mixer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/east-imperial-vs-schweppes" publisher: "Brandwave" --- # East Imperial vs Schweppes: Which is more popular by branded search in New Zealand? Which is more popular in search, East Imperial or Schweppes? Compare estimated monthly branded-search demand and Share of Search inside the Tonic and mixer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: East Imperial and Schweppes - **Competitive set**: Tonic and mixer brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **East Imperial Share of Search**: 2.9% - **Schweppes Share of Search**: 30% ## Which is more popular in search, East Imperial or Schweppes? - In August 2026, Schweppes had more branded searches than East Imperial among tonic and mixer brands in New Zealand. Schweppes was estimated to have 2.6K branded searches compared to East Imperial’s 260, and held a 30% Share of Search versus East Imperial’s 2.9%. - Schweppes was ahead of East Imperial in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, East Imperial’s estimated Share of Search among tonic and mixer brands in New Zealand moved from 4.9% to 2.9%, and its estimated monthly branded searches moved from 440 to 260. - Across the 11 months ending August 2026, Schweppes’ estimated Share of Search among tonic and mixer brands in New Zealand moved from 27.1% to 30%, and its estimated monthly branded searches moved from 2.5K to 2.6K. ## How did search popularity change for New Zealand tonic and mixer brands in August 2026? - In August 2026, Schweppes gained estimated Share of Search among tonic and mixer brands in New Zealand, from 28.5% to 30%. - In August 2026, East Imperial lost estimated Share of Search among tonic and mixer brands in New Zealand, from 3.6% to 2.9%. ## Month by month | Month | East Imperial estimated searches | East Imperial Share of Search | East Imperial rank | Schweppes estimated searches | Schweppes Share of Search | Schweppes rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 440 | 4.9% | 4 | 2.5K | 27.1% | 2 | | Nov 2025 | 540 | 5.8% | 4 | 2.5K | 26.7% | 2 | | Dec 2025 | 610 | 5.4% | 4 | 2.7K | 24.1% | 2 | | Jan 2026 | 400 | 4.3% | 4 | 2.5K | 26.8% | 2 | | Feb 2026 | 310 | 4.2% | 4 | 2K | 26.7% | 2 | | Mar 2026 | 330 | 3.6% | 4 | 2K | 21.9% | 2 | | Apr 2026 | 240 | 3.3% | 4 | 2.3K | 31.3% | 2 | | May 2026 | 300 | 3.7% | 4 | 2K | 25% | 2 | | Jun 2026 | 240 | 3% | 4 | 2K | 25.1% | 2 | | Jul 2026 | 310 | 3.6% | 4 | 2.4K | 28.5% | 2 | | Aug 2026 | 260 | 2.9% | 4 | 2.6K | 30% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using East Imperial’s and Schweppes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **East Imperial**: Measured on the search terms “east imperial”, “east imperial grapefruit soda”, “east imperial near me”, “east imperial new zealand”, “east imperial nz”, “east imperial tonic” and “eastimperial”, summed into one figure. - **Schweppes**: Measured on the search terms “schweppes”, “schweppes bitter lemon”, “schweppes cans”, “schweppes cordial”, “schweppes drink”, “schweppes lemon”, “schweppes mixer”, “schweppes near me”, “schweppes nz”, “schweppes sodawasser”, “schweppes soft drink”, “schweppes tonic” and “schweppes tonic water”, summed into one figure. - [East Imperial profile](/demand/nz/brands/east-imperial) - [Schweppes profile](/demand/nz/brands/schweppes) - [All tonic and mixer brands in New Zealand](/demand/nz/categories/nz-tonic-and-mixer-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, East Imperial or Schweppes? In August 2026, Schweppes had more branded searches than East Imperial among tonic and mixer brands in New Zealand. Schweppes was estimated to have 2.6K branded searches compared to East Imperial’s 260, and held a 30% Share of Search versus East Imperial’s 2.9%. ## Cite this page Brandwave. "East Imperial vs Schweppes: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/east-imperial-vs-schweppes This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/east-imperial-vs-schweppes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.