--- title: "East Imperial vs Phoenix Organic: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, East Imperial or Phoenix Organic? Compare estimated monthly branded-search demand and Share of Search inside the Tonic and mixer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/east-imperial-vs-phoenix-organic" publisher: "Brandwave" --- # East Imperial vs Phoenix Organic: Which is more popular by branded search in New Zealand? Which is more popular in search, East Imperial or Phoenix Organic? Compare estimated monthly branded-search demand and Share of Search inside the Tonic and mixer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: East Imperial and Phoenix Organic - **Competitive set**: Tonic and mixer brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **East Imperial Share of Search**: 2.9% - **Phoenix Organic Share of Search**: 1.6% ## Which is more popular in search, East Imperial or Phoenix Organic? - In August 2026, East Imperial had more branded searches than Phoenix Organic among tonic and mixer brands in New Zealand. East Imperial was estimated to have 260 branded searches compared to Phoenix Organic’s 140, and held a 2.9% Share of Search versus Phoenix Organic’s 1.6%. - East Imperial was ahead of Phoenix Organic in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, East Imperial’s estimated Share of Search among tonic and mixer brands in New Zealand moved from 4.9% to 2.9%, and its estimated monthly branded searches moved from 440 to 260. - Across the 11 months ending August 2026, Phoenix Organic’s estimated Share of Search among tonic and mixer brands in New Zealand moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 170 to 140. ## How did search popularity change for New Zealand tonic and mixer brands in August 2026? - In August 2026, East Imperial lost estimated Share of Search among tonic and mixer brands in New Zealand, from 3.6% to 2.9%. - Estimated monthly branded searches for Phoenix Organic in New Zealand fell 17.6% over 11 measured months, from 170 to 140 in August 2026. ## Month by month | Month | East Imperial estimated searches | East Imperial Share of Search | East Imperial rank | Phoenix Organic estimated searches | Phoenix Organic Share of Search | Phoenix Organic rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 440 | 4.9% | 4 | 170 | 1.9% | 5 | | Nov 2025 | 540 | 5.8% | 4 | 170 | 1.8% | 5 | | Dec 2025 | 610 | 5.4% | 4 | 210 | 1.9% | 5 | | Jan 2026 | 400 | 4.3% | 4 | 170 | 1.8% | 5 | | Feb 2026 | 310 | 4.2% | 4 | 110 | 1.5% | 5 | | Mar 2026 | 330 | 3.6% | 4 | 170 | 1.9% | 5 | | Apr 2026 | 240 | 3.3% | 4 | 110 | 1.5% | 5 | | May 2026 | 300 | 3.7% | 4 | 110 | 1.4% | 5 | | Jun 2026 | 240 | 3% | 4 | 110 | 1.4% | 5 | | Jul 2026 | 310 | 3.6% | 4 | 140 | 1.6% | 5 | | Aug 2026 | 260 | 2.9% | 4 | 140 | 1.6% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using East Imperial’s and Phoenix Organic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **East Imperial**: Measured on the search terms “east imperial”, “east imperial grapefruit soda”, “east imperial near me”, “east imperial new zealand”, “east imperial nz”, “east imperial tonic” and “eastimperial”, summed into one figure. - **Phoenix Organic**: Measured on the search term “phoenix organic”. - [East Imperial profile](/demand/nz/brands/east-imperial) - [Phoenix Organic profile](/demand/nz/brands/phoenix-organic) - [All tonic and mixer brands in New Zealand](/demand/nz/categories/nz-tonic-and-mixer-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, East Imperial or Phoenix Organic? In August 2026, East Imperial had more branded searches than Phoenix Organic among tonic and mixer brands in New Zealand. East Imperial was estimated to have 260 branded searches compared to Phoenix Organic’s 140, and held a 2.9% Share of Search versus Phoenix Organic’s 1.6%. ## Cite this page Brandwave. "East Imperial vs Phoenix Organic: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/east-imperial-vs-phoenix-organic This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/east-imperial-vs-phoenix-organic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.