--- title: "East Imperial vs Fever-Tree: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, East Imperial or Fever-Tree? Compare estimated monthly branded-search demand and Share of Search inside the Tonic and mixer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/east-imperial-vs-fever-tree" publisher: "Brandwave" --- # East Imperial vs Fever-Tree: Which is more popular by branded search in New Zealand? Which is more popular in search, East Imperial or Fever-Tree? Compare estimated monthly branded-search demand and Share of Search inside the Tonic and mixer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: East Imperial and Fever-Tree - **Competitive set**: Tonic and mixer brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **East Imperial Share of Search**: 2.9% - **Fever-Tree Share of Search**: 15.8% ## Which is more popular in search, East Imperial or Fever-Tree? - In August 2026, Fever-Tree had more branded searches than East Imperial among tonic and mixer brands in New Zealand. Fever-Tree was estimated to have 1.4K branded searches compared to East Imperial’s 260, and held a 15.8% Share of Search versus East Imperial’s 2.9%. - Fever-Tree was ahead of East Imperial in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, East Imperial’s estimated Share of Search among tonic and mixer brands in New Zealand moved from 4.9% to 2.9%, and its estimated monthly branded searches moved from 440 to 260. - Across the 11 months ending August 2026, Fever-Tree’s estimated Share of Search among tonic and mixer brands in New Zealand moved from 17.4% to 15.8%, and its estimated monthly branded searches moved from 1.6K to 1.4K. ## How did search popularity change for New Zealand tonic and mixer brands in August 2026? - In August 2026, Fever-Tree lost estimated Share of Search among tonic and mixer brands in New Zealand, from 16.7% to 15.8%. - In August 2026, East Imperial lost estimated Share of Search among tonic and mixer brands in New Zealand, from 3.6% to 2.9%. ## Month by month | Month | East Imperial estimated searches | East Imperial Share of Search | East Imperial rank | Fever-Tree estimated searches | Fever-Tree Share of Search | Fever-Tree rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 440 | 4.9% | 4 | 1.6K | 17.4% | 3 | | Nov 2025 | 540 | 5.8% | 4 | 1.7K | 18.6% | 3 | | Dec 2025 | 610 | 5.4% | 4 | 2.3K | 20.5% | 3 | | Jan 2026 | 400 | 4.3% | 4 | 1.6K | 17% | 3 | | Feb 2026 | 310 | 4.2% | 4 | 1.2K | 16.9% | 3 | | Mar 2026 | 330 | 3.6% | 4 | 1.3K | 13.6% | 3 | | Apr 2026 | 240 | 3.3% | 4 | 1.1K | 14.8% | 3 | | May 2026 | 300 | 3.7% | 4 | 1.3K | 15.9% | 3 | | Jun 2026 | 240 | 3% | 4 | 1.4K | 17.4% | 3 | | Jul 2026 | 310 | 3.6% | 4 | 1.4K | 16.7% | 3 | | Aug 2026 | 260 | 2.9% | 4 | 1.4K | 15.8% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using East Imperial’s and Fever-Tree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **East Imperial**: Measured on the search terms “east imperial”, “east imperial grapefruit soda”, “east imperial near me”, “east imperial new zealand”, “east imperial nz”, “east imperial tonic” and “eastimperial”, summed into one figure. - **Fever-Tree**: Measured on the search terms “fever tree”, “fever tree cola”, “fever tree com”, “fever tree mediterranean tonic”, “fever tree mixer”, “fever tree near me”, “fever tree nz”, “fever tree online”, “fever tree premium indian tonic”, “fever tree tonic”, “fever tree tonic water”, “fevertree”, “fevertree mixer”, “fevertree nz”, “fevertree tonic” and “fevertree tonic water”, summed into one figure. - [East Imperial profile](/demand/nz/brands/east-imperial) - [Fever-Tree profile](/demand/nz/brands/fever-tree) - [All tonic and mixer brands in New Zealand](/demand/nz/categories/nz-tonic-and-mixer-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, East Imperial or Fever-Tree? In August 2026, Fever-Tree had more branded searches than East Imperial among tonic and mixer brands in New Zealand. Fever-Tree was estimated to have 1.4K branded searches compared to East Imperial’s 260, and held a 15.8% Share of Search versus East Imperial’s 2.9%. ## Cite this page Brandwave. "East Imperial vs Fever-Tree: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/east-imperial-vs-fever-tree This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/east-imperial-vs-fever-tree. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.