---
title: "Ease Insurance vs Futurisk: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Ease Insurance or Futurisk? Compare estimated monthly branded-search demand and Share of Search inside the Kapiti insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/ease-insurance-vs-futurisk"
publisher: "Brandwave"
---

# Ease Insurance vs Futurisk: Which is more popular by branded search in New Zealand?

Which is more popular in search, Ease Insurance or Futurisk? Compare estimated monthly branded-search demand and Share of Search inside the Kapiti insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ease Insurance and Futurisk
- **Competitive set**: Kapiti insurance brokers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Ease Insurance Share of Search**: 0.07%
- **Futurisk Share of Search**: 0.35%

## Which is more popular in search, Ease Insurance or Futurisk?

- In August 2026, Futurisk had more branded searches than Ease Insurance among kapiti insurance brokers in New Zealand. Futurisk was estimated to have 50 branded searches compared to Ease Insurance’s 10, and held a 0.35% Share of Search versus Ease Insurance’s 0.07%.
- Futurisk was ahead of Ease Insurance in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ease Insurance’s estimated Share of Search among kapiti insurance brokers in New Zealand moved from 0.12% to 0.07%, and its estimated monthly branded searches moved from 20 to 10.
- Across the 11 months ending August 2026, Futurisk’s estimated Share of Search among kapiti insurance brokers in New Zealand moved from 0.3% to 0.35%, and its estimated monthly branded searches held steady at 50.

## How did search popularity change for New Zealand kapiti insurance brokers in August 2026?

- Estimated monthly branded searches for Ease Insurance in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

## Month by month

| Month | Ease Insurance estimated searches | Ease Insurance Share of Search | Ease Insurance rank | Futurisk estimated searches | Futurisk Share of Search | Futurisk rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20 | 0.12% | 3 | 50 | 0.3% | 2 |
| Nov 2025 | 10 | 0.07% | 3 | 70 | 0.49% | 2 |
| Dec 2025 | 10 | 0.09% | 3 | 40 | 0.36% | 2 |
| Jan 2026 | 20 | 0.14% | 3 | 40 | 0.29% | 2 |
| Feb 2026 | 10 | 0.07% | 4 | 30 | 0.21% | 2 |
| Mar 2026 | 20 | 0.14% | 3 | 70 | 0.48% | 2 |
| Apr 2026 | 20 | 0.17% | 3 | 70 | 0.61% | 2 |
| May 2026 | 10 | 0.07% | 3 | 50 | 0.35% | 2 |
| Jun 2026 | 10 | 0.07% | 3 | 50 | 0.35% | 2 |
| Jul 2026 | 10 | 0.07% | 3 | 40 | 0.28% | 2 |
| Aug 2026 | 10 | 0.07% | 3 | 50 | 0.35% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ease Insurance’s and Futurisk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ease Insurance**: Measured on the search term “ease insurance”.
- **Futurisk**: Measured on the search term “futurisk”.

- [Ease Insurance profile](/demand/nz/brands/ease-insurance)
- [Futurisk profile](/demand/nz/brands/futurisk)
- [All kapiti insurance brokers in New Zealand](/demand/nz/categories/nz-kapiti-insurance-brokers): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ease Insurance or Futurisk?

In August 2026, Futurisk had more branded searches than Ease Insurance among kapiti insurance brokers in New Zealand. Futurisk was estimated to have 50 branded searches compared to Ease Insurance’s 10, and held a 0.35% Share of Search versus Ease Insurance’s 0.07%.

## Cite this page

Brandwave. "Ease Insurance vs Futurisk: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ease-insurance-vs-futurisk

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ease-insurance-vs-futurisk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.