--- title: "Earthwise vs Sunlight: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Earthwise or Sunlight? Compare estimated monthly branded-search demand and Share of Search inside the Dishwashing liquid brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/earthwise-vs-sunlight" publisher: "Brandwave" --- # Earthwise vs Sunlight: Which is more popular by branded search in New Zealand? Which is more popular in search, Earthwise or Sunlight? Compare estimated monthly branded-search demand and Share of Search inside the Dishwashing liquid brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Earthwise and Sunlight - **Competitive set**: Dishwashing liquid brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Earthwise Share of Search**: 25.4% - **Sunlight Share of Search**: 5% ## Which is more popular in search, Earthwise or Sunlight? - In August 2026, Earthwise had more branded searches than Sunlight among dishwashing liquid brands in New Zealand. Earthwise was estimated to have 1.5K branded searches compared to Sunlight’s 290, and held a 25.4% Share of Search versus Sunlight’s 5%. - Earthwise was ahead of Sunlight in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Earthwise’s estimated Share of Search among dishwashing liquid brands in New Zealand moved from 30.7% to 25.4%, and its estimated monthly branded searches moved from 1.4K to 1.5K. - Across the 11 months ending August 2026, Sunlight’s estimated Share of Search among dishwashing liquid brands in New Zealand moved from 6.5% to 5%, and its estimated monthly branded searches held steady at 290. ## How did search popularity change for New Zealand dishwashing liquid brands in August 2026? - In August 2026, Earthwise gained estimated Share of Search among dishwashing liquid brands in New Zealand, from 24.4% to 25.4%. - In August 2026, Sunlight lost estimated Share of Search among dishwashing liquid brands in New Zealand, from 6.7% to 5%. ## Month by month | Month | Earthwise estimated searches | Earthwise Share of Search | Earthwise rank | Sunlight estimated searches | Sunlight Share of Search | Sunlight rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.4K | 30.7% | 2 | 290 | 6.5% | 4 | | Nov 2025 | 1.1K | 27.2% | 2 | 290 | 7.2% | 4 | | Dec 2025 | 920 | 23.5% | 2 | 290 | 7.4% | 4 | | Jan 2026 | 1.1K | 25.8% | 2 | 290 | 6.7% | 4 | | Feb 2026 | 1K | 27.4% | 2 | 250 | 6.8% | 4 | | Mar 2026 | 1.1K | 23.5% | 2 | 290 | 6.2% | 4 | | Apr 2026 | 1.1K | 24.3% | 2 | 250 | 5.4% | 4 | | May 2026 | 1.1K | 22.3% | 2 | 240 | 4.8% | 4 | | Jun 2026 | 1.1K | 23.7% | 2 | 290 | 6.1% | 4 | | Jul 2026 | 1.3K | 24.4% | 2 | 360 | 6.7% | 4 | | Aug 2026 | 1.5K | 25.4% | 2 | 290 | 5% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Earthwise’s and Sunlight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Earthwise**: Measured on the search terms “earthwise”, “earthwise cleaning”, “earthwise co nz”, “earthwise detergent”, “earthwise dishwashing liquid”, “earthwise laundry liquid”, “earthwise laundry powder”, “earthwise near me”, “earthwise nz” and “earthwise wool and delicates”, summed into one figure. - **Sunlight**: Measured on the search terms “sunlight dish soap”, “sunlight dishwashing liquid” and “sunlight washing up liquid”, summed into one figure. - [Earthwise profile](/demand/nz/brands/earthwise) - [Sunlight profile](/demand/nz/brands/sunlight) - [All dishwashing liquid brands in New Zealand](/demand/nz/categories/nz-dish-soap-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Earthwise or Sunlight? In August 2026, Earthwise had more branded searches than Sunlight among dishwashing liquid brands in New Zealand. Earthwise was estimated to have 1.5K branded searches compared to Sunlight’s 290, and held a 25.4% Share of Search versus Sunlight’s 5%. ## Cite this page Brandwave. "Earthwise vs Sunlight: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/earthwise-vs-sunlight This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/earthwise-vs-sunlight. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.