---
title: "Earthwise vs Persil: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Earthwise or Persil? Compare estimated monthly branded-search demand and Share of Search inside the Laundry detergent brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/earthwise-vs-persil"
publisher: "Brandwave"
---

# Earthwise vs Persil: Which is more popular by branded search in New Zealand?

Which is more popular in search, Earthwise or Persil? Compare estimated monthly branded-search demand and Share of Search inside the Laundry detergent brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Earthwise and Persil
- **Competitive set**: Laundry detergent brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Earthwise Share of Search**: 8%
- **Persil Share of Search**: 39.9%

## Which is more popular in search, Earthwise or Persil?

- In August 2026, Persil had more branded searches than Earthwise among laundry detergent brands in New Zealand. Persil was estimated to have 7.4K branded searches compared to Earthwise’s 1.5K, and held a 39.9% Share of Search versus Earthwise’s 8%.
- Persil was ahead of Earthwise in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Earthwise’s estimated Share of Search among laundry detergent brands in New Zealand moved from 10% to 8%, and its estimated monthly branded searches moved from 1.4K to 1.5K.
- Across the 11 months ending August 2026, Persil’s estimated Share of Search among laundry detergent brands in New Zealand moved from 36.1% to 39.9%, and its estimated monthly branded searches moved from 5K to 7.4K.

## How did search popularity change for New Zealand laundry detergent brands in August 2026?

- In August 2026, Persil gained estimated Share of Search among laundry detergent brands in New Zealand, from 39.2% to 39.9%.

## Month by month

| Month | Earthwise estimated searches | Earthwise Share of Search | Earthwise rank | Persil estimated searches | Persil Share of Search | Persil rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.4K | 10% | 3 | 5K | 36.1% | 2 |
| Nov 2025 | 1.1K | 7.2% | 3 | 4.9K | 32% | 2 |
| Dec 2025 | 920 | 7.4% | 3 | 4.6K | 36.7% | 2 |
| Jan 2026 | 1.1K | 7.4% | 3 | 5.9K | 38.6% | 2 |
| Feb 2026 | 1K | 7.9% | 3 | 4.6K | 36.2% | 2 |
| Mar 2026 | 1.1K | 7.5% | 3 | 5.7K | 38.9% | 2 |
| Apr 2026 | 1.1K | 7.6% | 3 | 5.4K | 36.8% | 2 |
| May 2026 | 1.1K | 7.6% | 3 | 5.3K | 36% | 2 |
| Jun 2026 | 1.1K | 7.5% | 3 | 5.7K | 37.7% | 2 |
| Jul 2026 | 1.3K | 7.6% | 3 | 6.8K | 39.2% | 2 |
| Aug 2026 | 1.5K | 8% | 3 | 7.4K | 39.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Earthwise’s and Persil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Earthwise**: Measured on the search terms “earthwise”, “earthwise cleaning”, “earthwise co nz”, “earthwise detergent”, “earthwise dishwashing liquid”, “earthwise laundry liquid”, “earthwise laundry powder”, “earthwise near me”, “earthwise nz” and “earthwise wool and delicates”, summed into one figure.
- **Persil**: Measured on the search terms “laundry persil”, “pak n save persil”, “persil”, “persil 2kg”, “persil 4kg”, “persil 4l”, “persil 5 kg”, “persil 6kg”, “persil detergent”, “persil expert”, “persil gold”, “persil laundry liquid”, “persil near me”, “persil nz”, “persil online”, “persil pak n save”, “persil ultimate” and “persil ultimate 4kg”, summed into one figure.

- [Earthwise profile](/demand/nz/brands/earthwise)
- [Persil profile](/demand/nz/brands/persil)
- [All laundry detergent brands in New Zealand](/demand/nz/categories/nz-laundry-detergent-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Earthwise or Persil?

In August 2026, Persil had more branded searches than Earthwise among laundry detergent brands in New Zealand. Persil was estimated to have 7.4K branded searches compared to Earthwise’s 1.5K, and held a 39.9% Share of Search versus Earthwise’s 8%.

## Cite this page

Brandwave. "Earthwise vs Persil: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/earthwise-vs-persil

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/earthwise-vs-persil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.