---
title: "Earthwise vs Omo: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Earthwise or Omo? Compare estimated monthly branded-search demand and Share of Search inside the Laundry detergent brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/earthwise-vs-omo"
publisher: "Brandwave"
---

# Earthwise vs Omo: Which is more popular by branded search in New Zealand?

Which is more popular in search, Earthwise or Omo? Compare estimated monthly branded-search demand and Share of Search inside the Laundry detergent brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Earthwise and Omo
- **Competitive set**: Laundry detergent brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Earthwise Share of Search**: 8%
- **Omo Share of Search**: 0.92%

## Which is more popular in search, Earthwise or Omo?

- In August 2026, Earthwise had more branded searches than Omo among laundry detergent brands in New Zealand. Earthwise was estimated to have 1.5K branded searches compared to Omo’s 170, and held an 8% Share of Search versus Omo’s 0.92%.
- Earthwise was ahead of Omo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Earthwise’s estimated Share of Search among laundry detergent brands in New Zealand moved from 10% to 8%, and its estimated monthly branded searches moved from 1.4K to 1.5K.
- Across the 11 months ending August 2026, Omo’s estimated Share of Search among laundry detergent brands in New Zealand moved from 0.94% to 0.92%, and its estimated monthly branded searches moved from 130 to 170.

## How did search popularity change for New Zealand laundry detergent brands in August 2026?

- Estimated monthly branded searches for Omo in New Zealand rose 30.8% over 11 measured months, from 130 to 170 in August 2026.

## Month by month

| Month | Earthwise estimated searches | Earthwise Share of Search | Earthwise rank | Omo estimated searches | Omo Share of Search | Omo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.4K | 10% | 3 | 130 | 0.94% | 5 |
| Nov 2025 | 1.1K | 7.2% | 3 | 90 | 0.59% | 5 |
| Dec 2025 | 920 | 7.4% | 3 | 90 | 0.73% | 5 |
| Jan 2026 | 1.1K | 7.4% | 3 | 170 | 1.1% | 5 |
| Feb 2026 | 1K | 7.9% | 3 | 90 | 0.7% | 5 |
| Mar 2026 | 1.1K | 7.5% | 3 | 90 | 0.61% | 5 |
| Apr 2026 | 1.1K | 7.6% | 3 | 110 | 0.75% | 5 |
| May 2026 | 1.1K | 7.6% | 3 | 110 | 0.75% | 5 |
| Jun 2026 | 1.1K | 7.5% | 3 | 110 | 0.73% | 5 |
| Jul 2026 | 1.3K | 7.6% | 3 | 110 | 0.64% | 5 |
| Aug 2026 | 1.5K | 8% | 3 | 170 | 0.92% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Earthwise’s and Omo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Earthwise**: Measured on the search terms “earthwise”, “earthwise cleaning”, “earthwise co nz”, “earthwise detergent”, “earthwise dishwashing liquid”, “earthwise laundry liquid”, “earthwise laundry powder”, “earthwise near me”, “earthwise nz” and “earthwise wool and delicates”, summed into one figure.
- **Omo**: Measured on the search terms “omo detergent”, “omo laundry” and “omo laundry soap”, summed into one figure.

- [Earthwise profile](/demand/nz/brands/earthwise)
- [Omo profile](/demand/nz/brands/omo)
- [All laundry detergent brands in New Zealand](/demand/nz/categories/nz-laundry-detergent-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Earthwise or Omo?

In August 2026, Earthwise had more branded searches than Omo among laundry detergent brands in New Zealand. Earthwise was estimated to have 1.5K branded searches compared to Omo’s 170, and held an 8% Share of Search versus Omo’s 0.92%.

## Cite this page

Brandwave. "Earthwise vs Omo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/earthwise-vs-omo

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/earthwise-vs-omo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.