--- title: "Earthmaker vs Tumbleweed: Which is searched more in New Zealand?" description: "Is Earthmaker or Tumbleweed more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Compost bin brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/earthmaker-vs-tumbleweed" publisher: "Brandwave" --- # Earthmaker vs Tumbleweed: Which is searched more in New Zealand? Is Earthmaker or Tumbleweed more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Compost bin brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Earthmaker and Tumbleweed - **Competitive set**: Compost bin brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Earthmaker Share of Search**: 37.5% - **Tumbleweed Share of Search**: 31.3% ## Is Earthmaker or Tumbleweed more popular in search? - In September 2026, Earthmaker had more branded searches than Tumbleweed among compost bin brands in New Zealand. Earthmaker had about 120 branded searches, while Tumbleweed had 100. Earthmaker made up 37.5% of all compost bin brand searches we track, and Tumbleweed accounted for 31.3%. - The lead changed hands 2 times in the 12 months ending September 2026: Tumbleweed took it in May 2026, Earthmaker took it in August 2026. - Across the 12 months ending September 2026, Earthmaker’s share of searches among compost bin brands in New Zealand moved from 38.5% to 37.5%, and its estimated monthly branded searches moved from 100 to 120. - Across the 12 months ending September 2026, Tumbleweed’s share of searches among compost bin brands in New Zealand moved from 30.8% to 31.3%, and its estimated monthly branded searches moved from 80 to 100. ## Top compost bin brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Earthmaker was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tumbleweed was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tumbleweed was listed before Earthmaker in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tumbleweed | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Maze | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Earthmaker | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Zing Bokashi | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Reln | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about compost bin brands - Asked ChatGPT "Which compost bin brand should I buy in New Zealand?": 1. Tumbleweed, 2. Maze - Asked ChatGPT "What are the best compost bin brands in New Zealand?": 1. Tumbleweed, 2. Maze, 3. Earthmaker, 4. Zing Bokashi - Asked ChatGPT "What's the best compost bin brand in New Zealand for a backyard garden?": 1. Tumbleweed, 2. Maze, 3. Earthmaker - Searched Google, AI Overview "compost bin nz": 1. Earthmaker, 2. Maze - Searched Google, AI Overview "kitchen compost bin nz": 1. Maze Not named in any answer: Reln. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand compost bin brands in September 2026? - In September 2026, Tumbleweed overtook Maze to rank 2nd among compost bin brands in New Zealand, with 31.3% of the searches. - In September 2026, Earthmaker lost share of searches among compost bin brands in New Zealand, from 38.5% to 37.5%. ## Month by month | Month | Earthmaker estimated searches | Earthmaker Share of Search | Earthmaker rank | Tumbleweed estimated searches | Tumbleweed Share of Search | Tumbleweed rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 100 | 38.5% | 1 | 80 | 30.8% | 2 | | Nov 2025 | 90 | 36% | 1 | 80 | 32% | 2 | | Dec 2025 | 80 | 40% | 1 | 40 | 20% | 3 | | Jan 2026 | 110 | 36.7% | 1 | 100 | 33.3% | 2 | | Feb 2026 | 100 | 47.6% | 1 | 40 | 19% | 2 | | Mar 2026 | 80 | 40% | 1 | 40 | 20% | 3 | | Apr 2026 | 100 | 38.5% | 1 | 100 | 38.5% | 2 | | May 2026 | 50 | 26.3% | 2 | 60 | 31.6% | 1 | | Jun 2026 | 60 | 31.6% | 1 | 60 | 31.6% | 2 | | Jul 2026 | 60 | 30% | 1 | 60 | 30% | 2 | | Aug 2026 | 100 | 38.5% | 1 | 60 | 23.1% | 3 | | Sep 2026 | 120 | 37.5% | 1 | 100 | 31.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Earthmaker’s and Tumbleweed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Earthmaker**: Measured on the search terms “earthmaker” and “earthmaker compost bin”, summed into one figure. - **Tumbleweed**: Measured on the search terms “tumbleweed compost” and “tumbleweed compost bin”, summed into one figure. - [Earthmaker profile](/demand/nz/brands/earthmaker) - [Tumbleweed profile](/demand/nz/brands/tumbleweed) - [All compost bin brands in New Zealand](/demand/nz/categories/nz-compost-bin-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Earthmaker or Tumbleweed more popular in search? In September 2026, Earthmaker had more branded searches than Tumbleweed among compost bin brands in New Zealand. Earthmaker had about 120 branded searches, while Tumbleweed had 100. Earthmaker made up 37.5% of all compost bin brand searches we track, and Tumbleweed accounted for 31.3%. ## Cite this page Brandwave. "Earthmaker vs Tumbleweed: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/earthmaker-vs-tumbleweed This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/earthmaker-vs-tumbleweed. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.