---
title: "Earth Sea Sky vs Mons Royale: Which is searched more in New Zealand?"
description: "Is Earth Sea Sky or Mons Royale more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/earth-sea-sky-vs-mons-royale"
publisher: "Brandwave"
---

# Earth Sea Sky vs Mons Royale: Which is searched more in New Zealand?

Is Earth Sea Sky or Mons Royale more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Earth Sea Sky and Mons Royale
- **Competitive set**: Outdoor clothing brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Earth Sea Sky Share of Search**: 2.1%
- **Mons Royale Share of Search**: 4.8%

## Is Earth Sea Sky or Mons Royale more popular in search?

- In September 2026, Mons Royale had more branded searches than Earth Sea Sky among outdoor clothing brands in New Zealand. Mons Royale had about 9,310 branded searches, while Earth Sea Sky had 4,090. Mons Royale made up 4.8% of all outdoor clothing brand searches we track, and Earth Sea Sky accounted for 2.1%.
- Mons Royale was ahead of Earth Sea Sky in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Earth Sea Sky’s share of searches among outdoor clothing brands in New Zealand moved from 1.1% to 2.1%, and its estimated monthly branded searches moved from 2.2K to 4.1K.
- Across the 12 months ending September 2026, Mons Royale’s share of searches among outdoor clothing brands in New Zealand moved from 2.8% to 4.8%, and its estimated monthly branded searches moved from 5.3K to 9.3K.

## Top outdoor clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mons Royale was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Earth Sea Sky was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Earth Sea Sky and Mons Royale were each listed first in one of the two answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Kathmandu | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Macpac | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Patagonia | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| The North Face | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Cactus Outdoor | 5th | 3 of 3 | 1 of 2 | 4 of 5 |
| Icebreaker | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Earth Sea Sky | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Mons Royale | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Swanndri | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Rab | 10th | 2 of 3 | 0 of 2 | 2 of 5 |
| Arc'teryx | 11th | 1 of 3 | 0 of 2 | 1 of 5 |
| Columbia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about outdoor clothing brands

- Asked ChatGPT "Which outdoor clothing brand should I buy in New Zealand?": 1. Macpac, 2. Kathmandu, 3. Icebreaker, 4. Patagonia, 5. The North Face, 6. Cactus Outdoor, 7. Mons Royale, 8. Rab
- Asked ChatGPT "What are the best outdoor clothing brands in New Zealand?": 1. Earth Sea Sky, 2. Macpac, 3. Kathmandu, 4. Cactus Outdoor, 5. Mons Royale, 6. Swanndri, 7. Icebreaker, 8. Patagonia, 9. Arc'teryx, 10. Rab
- Asked ChatGPT "What's the best outdoor clothing brand in New Zealand for wet weather?": 1. Macpac, 2. Patagonia, 3. Kathmandu, 4. Cactus Outdoor
- Searched Google, AI Overview "rain jacket nz": 1. Kathmandu, 2. The North Face
- Searched Google, AI Overview "hiking clothes nz": 1. Kathmandu, 2. The North Face, 3. Patagonia, 4. Macpac, 5. Cactus Outdoor

Not named in any answer: Columbia.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## How did search popularity change for New Zealand outdoor clothing brands in September 2026?

- In September 2026, Earth Sea Sky gained share of searches among outdoor clothing brands in New Zealand, from 0.97% to 2.1%.
- Mons Royale’s share of searches among outdoor clothing brands in New Zealand has gained ground for 3 months in a row, from 3.1% to 4.8% in September 2026.

## Month by month

| Month | Earth Sea Sky estimated searches | Earth Sea Sky Share of Search | Earth Sea Sky rank | Mons Royale estimated searches | Mons Royale Share of Search | Mons Royale rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.2K | 1.1% | 9 | 5.3K | 2.8% | 7 |
| Nov 2025 | 2.1K | 0.85% | 9 | 7.7K | 3.2% | 6 |
| Dec 2025 | 2.1K | 0.82% | 9 | 7.6K | 2.9% | 6 |
| Jan 2026 | 2.5K | 1.1% | 9 | 6.3K | 2.7% | 7 |
| Feb 2026 | 2.2K | 1.1% | 9 | 6.2K | 3.2% | 6 |
| Mar 2026 | 2.6K | 1.1% | 9 | 9.1K | 3.9% | 6 |
| Apr 2026 | 2.9K | 1.1% | 9 | 9.4K | 3.5% | 6 |
| May 2026 | 2.8K | 1.1% | 10 | 9.5K | 3.7% | 6 |
| Jun 2026 | 3.5K | 1.2% | 9 | 9.3K | 3.1% | 7 |
| Jul 2026 | 3.7K | 1.3% | 9 | 11.4K | 4% | 7 |
| Aug 2026 | 2.4K | 0.97% | 9 | 11.4K | 4.6% | 6 |
| Sep 2026 | 4.1K | 2.1% | 9 | 9.3K | 4.8% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Earth Sea Sky’s and Mons Royale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Earth Sea Sky**: Measured on the search terms “earth sea sky”, “earth sea sky equipment”, “earth sea sky hydrophobia”, “earth sea sky jacket” and “earthseasky”, summed into one figure.
- **Mons Royale**: Measured on the search terms “mons royale”, “mons royale cap”, “mons royale hoodie”, “mons royale jacket”, “mons royale neckwarmer”, “mons royale outlet”, “mons royale pants”, “mons royale sale”, “mons royale shorts”, “mons royale socks”, “mons royale vest” and “monsroyale”, summed into one figure.

- [Earth Sea Sky profile](/demand/nz/brands/earth-sea-sky)
- [Mons Royale profile](/demand/nz/brands/mons-royale)
- [All outdoor clothing brands in New Zealand](/demand/nz/categories/nz-outdoor-clothing-brands): The set both shares are measured inside, 12 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Earth Sea Sky or Mons Royale more popular in search?

In September 2026, Mons Royale had more branded searches than Earth Sea Sky among outdoor clothing brands in New Zealand. Mons Royale had about 9,310 branded searches, while Earth Sea Sky had 4,090. Mons Royale made up 4.8% of all outdoor clothing brand searches we track, and Earth Sea Sky accounted for 2.1%.

## Cite this page

Brandwave. "Earth Sea Sky vs Mons Royale: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/earth-sea-sky-vs-mons-royale

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/earth-sea-sky-vs-mons-royale. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.