--- title: "Earth Sea Sky vs Icebreaker: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Earth Sea Sky or Icebreaker? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/earth-sea-sky-vs-icebreaker" publisher: "Brandwave" --- # Earth Sea Sky vs Icebreaker: Which is more popular by branded search in New Zealand? Which is more popular in search, Earth Sea Sky or Icebreaker? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Earth Sea Sky and Icebreaker - **Competitive set**: Outdoor clothing brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Earth Sea Sky Share of Search**: 0.89% - **Icebreaker Share of Search**: 2.5% ## Which is more popular in search, Earth Sea Sky or Icebreaker? - In August 2026, Icebreaker had more branded searches than Earth Sea Sky among outdoor clothing brands in New Zealand. Icebreaker was estimated to have 7.9K branded searches compared to Earth Sea Sky’s 2.8K, and held a 2.5% Share of Search versus Earth Sea Sky’s 0.89%. - Icebreaker was ahead of Earth Sea Sky in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Earth Sea Sky’s estimated Share of Search among outdoor clothing brands in New Zealand moved from 0.97% to 0.89%, and its estimated monthly branded searches moved from 2.5K to 2.8K. - Across the 11 months ending August 2026, Icebreaker’s estimated Share of Search among outdoor clothing brands in New Zealand held steady at 2.5%, and its estimated monthly branded searches moved from 6.2K to 7.9K. ## How did search popularity change for New Zealand outdoor clothing brands in August 2026? - Estimated monthly branded searches for Icebreaker in New Zealand rose 26.2% over 11 measured months, from 6.2K to 7.9K in August 2026. - Estimated monthly branded searches for Earth Sea Sky in New Zealand rose 15% over 11 measured months, from 2.5K to 2.8K in August 2026. ## Month by month | Month | Earth Sea Sky estimated searches | Earth Sea Sky Share of Search | Earth Sea Sky rank | Icebreaker estimated searches | Icebreaker Share of Search | Icebreaker rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.5K | 0.97% | 8 | 6.2K | 2.5% | 7 | | Nov 2025 | 2.3K | 0.72% | 8 | 7.4K | 2.3% | 7 | | Dec 2025 | 2.4K | 0.68% | 8 | 6.2K | 1.8% | 7 | | Jan 2026 | 2.8K | 0.9% | 8 | 5.2K | 1.7% | 7 | | Feb 2026 | 2.5K | 0.96% | 8 | 5.2K | 2% | 7 | | Mar 2026 | 2.9K | 0.95% | 8 | 6.5K | 2.1% | 7 | | Apr 2026 | 3.2K | 0.89% | 8 | 7.8K | 2.2% | 7 | | May 2026 | 3.2K | 0.93% | 9 | 7.9K | 2.3% | 7 | | Jun 2026 | 4K | 0.98% | 9 | 7.9K | 1.9% | 7 | | Jul 2026 | 4.2K | 1.1% | 9 | 8.1K | 2.2% | 7 | | Aug 2026 | 2.8K | 0.89% | 9 | 7.9K | 2.5% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Earth Sea Sky’s and Icebreaker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Earth Sea Sky**: Measured on the search terms “earth sea sky”, “earth sea sky equipment”, “earth sea sky hydrophobia”, “earth sea sky jacket”, “earth sea sky near me”, “earth sea sky nz”, “earth sea sky online”, “earthseasky”, “earthseasky co nz” and “earthseasky nz”, summed into one figure. - **Icebreaker**: Measured on the search terms “icebreaker base layer”, “icebreaker clothing”, “icebreaker clothing sale”, “icebreaker jacket”, “icebreaker merino”, “icebreaker merino 260”, “icebreaker merino beanie”, “icebreaker merino wool”, “icebreaker nz” and “icebreaker thermals”, summed into one figure. - [Earth Sea Sky profile](/demand/nz/brands/earth-sea-sky) - [Icebreaker profile](/demand/nz/brands/icebreaker) - [All outdoor clothing brands in New Zealand](/demand/nz/categories/nz-outdoor-clothing-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Earth Sea Sky or Icebreaker? In August 2026, Icebreaker had more branded searches than Earth Sea Sky among outdoor clothing brands in New Zealand. Icebreaker was estimated to have 7.9K branded searches compared to Earth Sea Sky’s 2.8K, and held a 2.5% Share of Search versus Earth Sea Sky’s 0.89%. ## Cite this page Brandwave. "Earth Sea Sky vs Icebreaker: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/earth-sea-sky-vs-icebreaker This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/earth-sea-sky-vs-icebreaker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.