--- title: "Earth Choice vs Finish: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Earth Choice or Finish? Compare estimated monthly branded-search demand and Share of Search inside the Dishwashing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/earth-choice-vs-finish-dishwashing" publisher: "Brandwave" --- # Earth Choice vs Finish: Which is more popular by branded search in New Zealand? Which is more popular in search, Earth Choice or Finish? Compare estimated monthly branded-search demand and Share of Search inside the Dishwashing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Earth Choice and Finish - **Competitive set**: Dishwashing brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Earth Choice Share of Search**: 0.14% - **Finish Share of Search**: 30.3% ## Which is more popular in search, Earth Choice or Finish? - In August 2026, Finish had more branded searches than Earth Choice among dishwashing brands in New Zealand. Finish was estimated to have 4.2K branded searches compared to Earth Choice’s 20, and held a 30.3% Share of Search versus Earth Choice’s 0.14%. - Finish was ahead of Earth Choice in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Earth Choice’s estimated Share of Search among dishwashing brands in New Zealand moved from 0.19% to 0.14%, and its estimated monthly branded searches held steady at 20. - Across the 11 months ending August 2026, Finish’s estimated Share of Search among dishwashing brands in New Zealand moved from 28.4% to 30.3%, and its estimated monthly branded searches moved from 2.9K to 4.2K. ## How did search popularity change for New Zealand dishwashing brands in August 2026? - In August 2026, Finish lost estimated Share of Search among dishwashing brands in New Zealand, from 31.9% to 30.3%. ## Month by month | Month | Earth Choice estimated searches | Earth Choice Share of Search | Earth Choice rank | Finish estimated searches | Finish Share of Search | Finish rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 0.19% | 4 | 2.9K | 28.4% | 2 | | Nov 2025 | 20 | 0.17% | 4 | 2.6K | 22.5% | 2 | | Dec 2025 | 30 | 0.32% | 4 | 2.5K | 26.5% | 2 | | Jan 2026 | 30 | 0.26% | 4 | 3.3K | 28.5% | 2 | | Feb 2026 | 20 | 0.19% | 4 | 3.4K | 32.2% | 2 | | Mar 2026 | 50 | 0.4% | 4 | 4.4K | 35.1% | 2 | | Apr 2026 | 40 | 0.32% | 4 | 4.1K | 32.7% | 2 | | May 2026 | 30 | 0.23% | 4 | 4.3K | 33% | 2 | | Jun 2026 | 20 | 0.17% | 4 | 3.6K | 29.9% | 2 | | Jul 2026 | 40 | 0.3% | 4 | 4.3K | 31.9% | 2 | | Aug 2026 | 20 | 0.14% | 4 | 4.2K | 30.3% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Earth Choice’s and Finish’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Earth Choice**: Measured on the search terms “earth choice dishwasher powder”, “earth choice dishwasher tablets”, “earth choice dishwashing” and “earth choice dishwashing liquid”, summed into one figure. - **Finish**: Measured on the search terms “classic finish dishwasher tablets”, “finish dishwasher powder”, “finish dishwasher tablets”, “finish dishwasher tablets 100”, “finish dishwasher tablets 110”, “finish dishwasher tablets 120”, “finish dishwashing liquid”, “finish powerball”, “finish powerball dishwasher tablets”, “finish powerball quantum”, “finish powerball ultimate”, “finish quantum”, “finish quantum dish detergent”, “finish quantum ultimate pro”, “finish ultimate dishwasher tablets” and “finish ultimate dishwasher tablets 100”, summed into one figure. - [Earth Choice profile](/demand/nz/brands/earth-choice) - [Finish profile](/demand/nz/brands/finish-dishwashing) - [All dishwashing brands in New Zealand](/demand/nz/categories/nz-dishwasher-detergent-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Earth Choice or Finish? In August 2026, Finish had more branded searches than Earth Choice among dishwashing brands in New Zealand. Finish was estimated to have 4.2K branded searches compared to Earth Choice’s 20, and held a 30.3% Share of Search versus Earth Choice’s 0.14%. ## Cite this page Brandwave. "Earth Choice vs Finish: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/earth-choice-vs-finish-dishwashing This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/earth-choice-vs-finish-dishwashing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.