---
title: "Early Settler vs NOOD: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Early Settler or NOOD? Compare estimated monthly branded-search demand and Share of Search inside the Furniture Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/early-settler-vs-nood"
publisher: "Brandwave"
---

# Early Settler vs NOOD: Which is more popular by branded search in New Zealand?

Which is more popular in search, Early Settler or NOOD? Compare estimated monthly branded-search demand and Share of Search inside the Furniture Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Early Settler and NOOD
- **Competitive set**: Furniture Retailers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Early Settler Share of Search**: 5%
- **NOOD Share of Search**: 5.1%

## Which is more popular in search, Early Settler or NOOD?

- In August 2026, Early Settler and NOOD were level on Share of Search among furniture retailers in New Zealand, with an estimated 32.1K versus 32.5K branded searches, at 5% and 5.1% estimated Share of Search.
- The lead changed hands 2 times in the 11 months ending August 2026: Early Settler took it in June 2026, NOOD took it in August 2026.
- Across the 11 months ending August 2026, Early Settler’s estimated Share of Search among furniture retailers in New Zealand moved from 6.3% to 5%, and its estimated monthly branded searches moved from 32.4K to 32.1K.
- Across the 11 months ending August 2026, NOOD’s estimated Share of Search among furniture retailers in New Zealand moved from 6.6% to 5.1%, and its estimated monthly branded searches moved from 33.8K to 32.5K.

## How did search popularity change for New Zealand furniture retailers in August 2026?

- In August 2026, NOOD overtook Early Settler to rank 4th among furniture retailers in New Zealand, at 5.1%.
- In August 2026, Early Settler gained estimated Share of Search among furniture retailers in New Zealand, from 4.1% to 5%.

## Month by month

| Month | Early Settler estimated searches | Early Settler Share of Search | Early Settler rank | NOOD estimated searches | NOOD Share of Search | NOOD rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 32.4K | 6.3% | 6 | 33.8K | 6.6% | 4 |
| Nov 2025 | 37.2K | 4.8% | 6 | 38.6K | 5% | 4 |
| Dec 2025 | 32K | 1.8% | 6 | 38.6K | 2.2% | 5 |
| Jan 2026 | 32.5K | 3.2% | 6 | 32.6K | 3.2% | 5 |
| Feb 2026 | 21.6K | 3% | 6 | 26.6K | 3.7% | 4 |
| Mar 2026 | 26.5K | 3.8% | 6 | 26.6K | 3.8% | 5 |
| Apr 2026 | 26.8K | 3.7% | 6 | 32.5K | 4.4% | 5 |
| May 2026 | 30.4K | 4.1% | 7 | 31.6K | 4.2% | 5 |
| Jun 2026 | 29K | 4.3% | 6 | 26.6K | 4% | 7 |
| Jul 2026 | 28.6K | 4.1% | 4 | 27.6K | 3.9% | 5 |
| Aug 2026 | 32.1K | 5% | 5 | 32.5K | 5.1% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Early Settler’s and NOOD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Early Settler**: Measured on the search terms “early settler”, “early settler albany”, “early settler bed”, “early settler furniture”, “early settler hours”, “early settler near me”, “early settler nz”, “early settler online”, “early settler ottomans”, “early settler outlet”, “early settler outlet store”, “early settler palmerston north”, “early settler sale”, “early settler shops”, “early settler sofa”, “earlysettler”, “earlysettler co nz”, “earlysettler furniture” and “earlysettler nz”, summed into one figure.
- **NOOD**: Measured on the search terms “Nood”, “nood beds”, “nood furniture” and “nood furniture store”, summed into one figure.

- [Early Settler profile](/demand/nz/brands/early-settler)
- [NOOD profile](/demand/nz/brands/nood)
- [All furniture retailers in New Zealand](/demand/nz/categories/nz-furniture-retailers): The set both shares are measured inside, 10 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Early Settler or NOOD?

In August 2026, Early Settler and NOOD were level on Share of Search among furniture retailers in New Zealand, with an estimated 32.1K versus 32.5K branded searches, at 5% and 5.1% estimated Share of Search.

## Cite this page

Brandwave. "Early Settler vs NOOD: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/early-settler-vs-nood

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/early-settler-vs-nood. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.