--- title: "Early Settler vs Harvey Norman: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Early Settler or Harvey Norman? Compare estimated monthly branded-search demand and Share of Search inside the Furniture Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/early-settler-vs-harvey-norman" publisher: "Brandwave" --- # Early Settler vs Harvey Norman: Which is more popular by branded search in New Zealand? Which is more popular in search, Early Settler or Harvey Norman? Compare estimated monthly branded-search demand and Share of Search inside the Furniture Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Early Settler and Harvey Norman - **Competitive set**: Furniture Retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Early Settler Share of Search**: 5% - **Harvey Norman Share of Search**: 22.2% ## Which is more popular in search, Early Settler or Harvey Norman? - In August 2026, Harvey Norman had more branded searches than Early Settler among furniture retailers in New Zealand. Harvey Norman was estimated to have 142K branded searches compared to Early Settler’s 32.1K, and held a 22.2% Share of Search versus Early Settler’s 5%. - Harvey Norman was ahead of Early Settler in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Early Settler’s estimated Share of Search among furniture retailers in New Zealand moved from 6.3% to 5%, and its estimated monthly branded searches moved from 32.4K to 32.1K. - Across the 11 months ending August 2026, Harvey Norman’s estimated Share of Search among furniture retailers in New Zealand moved from 40.7% to 22.2%, and its estimated monthly branded searches moved from 209K to 142K. ## How did search popularity change for New Zealand furniture retailers in August 2026? - In August 2026, NOOD overtook Early Settler to rank 4th among furniture retailers in New Zealand, at 5.1%. - In August 2026, Harvey Norman gained estimated Share of Search among furniture retailers in New Zealand, from 20.1% to 22.2%. - In August 2026, Early Settler gained estimated Share of Search among furniture retailers in New Zealand, from 4.1% to 5%. ## Month by month | Month | Early Settler estimated searches | Early Settler Share of Search | Early Settler rank | Harvey Norman estimated searches | Harvey Norman Share of Search | Harvey Norman rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 32.4K | 6.3% | 6 | 209K | 40.7% | 1 | | Nov 2025 | 37.2K | 4.8% | 6 | 310K | 39.8% | 1 | | Dec 2025 | 32K | 1.8% | 6 | 309K | 17.9% | 2 | | Jan 2026 | 32.5K | 3.2% | 6 | 210K | 20.9% | 2 | | Feb 2026 | 21.6K | 3% | 6 | 172K | 24.1% | 2 | | Mar 2026 | 26.5K | 3.8% | 6 | 208K | 29.5% | 2 | | Apr 2026 | 26.8K | 3.7% | 6 | 208K | 28.4% | 2 | | May 2026 | 30.4K | 4.1% | 7 | 208K | 27.7% | 2 | | Jun 2026 | 29K | 4.3% | 6 | 142K | 21.2% | 2 | | Jul 2026 | 28.6K | 4.1% | 4 | 142K | 20.1% | 2 | | Aug 2026 | 32.1K | 5% | 5 | 142K | 22.2% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Early Settler’s and Harvey Norman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Early Settler**: Measured on the search terms “early settler”, “early settler albany”, “early settler bed”, “early settler furniture”, “early settler hours”, “early settler near me”, “early settler nz”, “early settler online”, “early settler ottomans”, “early settler outlet”, “early settler outlet store”, “early settler palmerston north”, “early settler sale”, “early settler shops”, “early settler sofa”, “earlysettler”, “earlysettler co nz”, “earlysettler furniture” and “earlysettler nz”, summed into one figure. - **Harvey Norman**: Measured on the search terms “Harvey Norman”, “harvey norman appliances”, “harvey norman beds”, “harvey norman computers”, “harvey norman electronics”, “harvey norman furniture”, “harvey norman furniture store”, “harvey norman laptops”, “harvey norman mattresses” and “harvey norman tvs”, summed into one figure. - [Early Settler profile](/demand/nz/brands/early-settler) - [Harvey Norman profile](/demand/nz/brands/harvey-norman) - [All furniture retailers in New Zealand](/demand/nz/categories/nz-furniture-retailers): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Early Settler or Harvey Norman? In August 2026, Harvey Norman had more branded searches than Early Settler among furniture retailers in New Zealand. Harvey Norman was estimated to have 142K branded searches compared to Early Settler’s 32.1K, and held a 22.2% Share of Search versus Early Settler’s 5%. ## Cite this page Brandwave. "Early Settler vs Harvey Norman: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/early-settler-vs-harvey-norman This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/early-settler-vs-harvey-norman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.