--- title: "EA vs Steam: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, EA or Steam? Compare estimated monthly branded-search demand and Share of Search inside the Online game platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ea-vs-steam" publisher: "Brandwave" --- # EA vs Steam: Which is more popular by branded search in New Zealand? Which is more popular in search, EA or Steam? Compare estimated monthly branded-search demand and Share of Search inside the Online game platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: EA and Steam - **Competitive set**: Online game platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **EA Share of Search**: 0.63% - **Steam Share of Search**: 2% ## Which is more popular in search, EA or Steam? - In August 2026, Steam had more branded searches than EA among online game platforms in New Zealand. Steam was estimated to have 8.8K branded searches compared to EA’s 2.7K, and held a 2% Share of Search versus EA’s 0.63%. - The lead changed hands once in the 11 months ending August 2026: Steam took it in November 2025. - Across the 11 months ending August 2026, EA’s estimated Share of Search among online game platforms in New Zealand moved from 1.4% to 0.63%, and its estimated monthly branded searches moved from 7.3K to 2.7K. - Across the 11 months ending August 2026, Steam’s estimated Share of Search among online game platforms in New Zealand moved from 1.2% to 2%, and its estimated monthly branded searches moved from 6.4K to 8.8K. ## How did search popularity change for New Zealand online game platforms in August 2026? - In August 2026, Steam lost estimated Share of Search among online game platforms in New Zealand, from 4.8% to 2%. - Estimated monthly branded searches for EA in New Zealand fell 62.9% over 11 measured months, from 7.3K to 2.7K in August 2026. ## Month by month | Month | EA estimated searches | EA Share of Search | EA rank | Steam estimated searches | Steam Share of Search | Steam rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.3K | 1.4% | 5 | 6.4K | 1.2% | 6 | | Nov 2025 | 4.5K | 0.97% | 6 | 7.1K | 1.5% | 5 | | Dec 2025 | 4.7K | 0.94% | 6 | 10K | 2% | 5 | | Jan 2026 | 4.5K | 1.1% | 6 | 8.2K | 1.9% | 5 | | Feb 2026 | 2.9K | 0.67% | 6 | 7.5K | 1.7% | 5 | | Mar 2026 | 3.2K | 0.65% | 6 | 8.1K | 1.7% | 5 | | Apr 2026 | 3.2K | 0.74% | 6 | 8.1K | 1.8% | 5 | | May 2026 | 3.1K | 0.7% | 6 | 8.7K | 1.9% | 5 | | Jun 2026 | 3K | 0.63% | 6 | 16K | 3.4% | 4 | | Jul 2026 | 3.1K | 0.73% | 6 | 20.8K | 4.8% | 4 | | Aug 2026 | 2.7K | 0.63% | 6 | 8.8K | 2% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using EA’s and Steam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **EA**: Measured on the search terms “download ea app”, “ea app”, “ea app download”, “ea app for mac”, “ea app for sims 4”, “ea download”, “ea games”, “ea games app”, “ea games launcher”, “ea games store”, “ea play” and “ea play games”, summed into one figure. - **Steam**: Measured on the search terms “best free games on steam”, “best mac games on steam”, “best steam games”, “cheap steam games”, “download steam for windows”, “free games on steam”, “most played games on steam”, “steam download”, “steam download mac”, “steam download pc”, “steam games”, “steam games for mac”, “steam games on sale”, “steam horror games”, “steam indie games”, “steam multiplayer games”, “steam online games”, “steam pc games”, “steam store”, “steam vr games” and “top steam games”, summed into one figure. - [EA profile](/demand/nz/brands/ea) - [Steam profile](/demand/nz/brands/steam) - [All online game platforms in New Zealand](/demand/nz/categories/nz-online-game-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, EA or Steam? In August 2026, Steam had more branded searches than EA among online game platforms in New Zealand. Steam was estimated to have 8.8K branded searches compared to EA’s 2.7K, and held a 2% Share of Search versus EA’s 0.63%. ## Cite this page Brandwave. "EA vs Steam: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ea-vs-steam This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ea-vs-steam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.