--- title: "e.l.f. Cosmetics vs Estée Lauder: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, e.l.f. Cosmetics or Estée Lauder? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/e-l-f-cosmetics-vs-estee-lauder" publisher: "Brandwave" --- # e.l.f. Cosmetics vs Estée Lauder: Which is more popular by branded search in New Zealand? Which is more popular in search, e.l.f. Cosmetics or Estée Lauder? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: e.l.f. Cosmetics and Estée Lauder - **Competitive set**: Makeup and cosmetics brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **e.l.f. Cosmetics Share of Search**: 2.9% - **Estée Lauder Share of Search**: 3.8% ## Which is more popular in search, e.l.f. Cosmetics or Estée Lauder? - In August 2026, Estée Lauder had more branded searches than e.l.f. Cosmetics among makeup and cosmetics brands in New Zealand. Estée Lauder was estimated to have 6.4K branded searches compared to e.l.f. Cosmetics’ 4.8K, and held a 3.8% Share of Search versus e.l.f. Cosmetics’ 2.9%. - Estée Lauder was ahead of e.l.f. Cosmetics in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, e.l.f. Cosmetics’ estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 2.7% to 2.9%, and its estimated monthly branded searches moved from 4.2K to 4.8K. - Across the 11 months ending August 2026, Estée Lauder’s estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 4.2% to 3.8%, and its estimated monthly branded searches held steady at 6.4K. ## How did search popularity change for New Zealand makeup and cosmetics brands in August 2026? - In August 2026, e.l.f. Cosmetics rose from 10th to 9th among makeup and cosmetics brands in New Zealand. ## Month by month | Month | e.l.f. Cosmetics estimated searches | e.l.f. Cosmetics Share of Search | e.l.f. Cosmetics rank | Estée Lauder estimated searches | Estée Lauder Share of Search | Estée Lauder rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.2K | 2.7% | 11 | 6.4K | 4.2% | 8 | | Nov 2025 | 4.3K | 2.3% | 13 | 9.6K | 5% | 6 | | Dec 2025 | 4.3K | 2.4% | 10 | 8.2K | 4.7% | 7 | | Jan 2026 | 3.4K | 2.4% | 12 | 6.1K | 4.4% | 7 | | Feb 2026 | 2.6K | 2.1% | 14 | 5.6K | 4.4% | 7 | | Mar 2026 | 2.8K | 2% | 15 | 6.9K | 5.1% | 6 | | Apr 2026 | 3.2K | 2.4% | 15 | 6.2K | 4.7% | 7 | | May 2026 | 3.2K | 2.1% | 14 | 6.3K | 4.1% | 7 | | Jun 2026 | 3.7K | 2.5% | 12 | 5.8K | 3.9% | 6 | | Jul 2026 | 5K | 2.9% | 10 | 5.7K | 3.4% | 8 | | Aug 2026 | 4.8K | 2.9% | 9 | 6.4K | 3.8% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using e.l.f. Cosmetics’ and Estée Lauder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **e.l.f. Cosmetics**: Measured on the search terms “elf camo concealer”, “elf cosmetics”, “elf cosmetics bronzer”, “elf cosmetics brow pencil”, “elf cosmetics brushes”, “elf cosmetics eyebrow pencil”, “elf cosmetics gloss”, “elf cosmetics lip gloss”, “elf cosmetics makeup”, “elf cosmetics mascara”, “elf cosmetics nz”, “elf cosmetics primer”, “elf halo glow”, “elf makeup”, “elf power grip primer” and “elf primer”, summed into one figure. - **Estée Lauder**: Measured on the search terms “estee lauder”, “estee lauder concealer”, “estee lauder double wear concealer”, “estee lauder double wear stay in place concealer”, “estee lauder foundation”, “estee lauder lipstick”, “estee lauder makeup”, “estee lauder mascara”, “estee lauder nz”, “estee lauder primer”, “estee lauder stay in place concealer” and “estee lauder stay in place makeup”, summed into one figure. - [e.l.f. Cosmetics profile](/demand/nz/brands/e-l-f-cosmetics) - [Estée Lauder profile](/demand/nz/brands/estee-lauder) - [All makeup and cosmetics brands in New Zealand](/demand/nz/categories/nz-makeup-brands): The set both shares are measured inside, 33 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, e.l.f. Cosmetics or Estée Lauder? In August 2026, Estée Lauder had more branded searches than e.l.f. Cosmetics among makeup and cosmetics brands in New Zealand. Estée Lauder was estimated to have 6.4K branded searches compared to e.l.f. Cosmetics’ 4.8K, and held a 3.8% Share of Search versus e.l.f. Cosmetics’ 2.9%. ## Cite this page Brandwave. "e.l.f. Cosmetics vs Estée Lauder: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/e-l-f-cosmetics-vs-estee-lauder This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/e-l-f-cosmetics-vs-estee-lauder. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.