--- title: "Dyson vs Tangle Teezer: Which is searched more in New Zealand?" description: "Is Dyson or Tangle Teezer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair brush brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dyson-vs-tangle-teezer" publisher: "Brandwave" --- # Dyson vs Tangle Teezer: Which is searched more in New Zealand? Is Dyson or Tangle Teezer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair brush brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dyson and Tangle Teezer - **Competitive set**: Hair brush brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Dyson Share of Search**: 77.7% - **Tangle Teezer Share of Search**: 4.5% ## Is Dyson or Tangle Teezer more popular in search? - In September 2026, Dyson had more branded searches than Tangle Teezer among hair brush brands in New Zealand. Dyson had about 27,800 branded searches, while Tangle Teezer had 1,620. Dyson made up 77.7% of all hair brush brand searches we track, and Tangle Teezer accounted for 4.5%. - Dyson was ahead of Tangle Teezer in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dyson’s share of searches among hair brush brands in New Zealand moved from 76.4% to 77.7%, and its estimated monthly branded searches moved from 24.9K to 27.8K. - Across the 12 months ending September 2026, Tangle Teezer’s share of searches among hair brush brands in New Zealand moved from 3.9% to 4.5%, and its estimated monthly branded searches moved from 1.3K to 1.6K. ## Top hair brush brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tangle Teezer appeared in all five answers. Dyson did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tangle Teezer | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Wet Brush | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Denman | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Mason Pearson | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | ghd | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Dyson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Revlon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kent | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair brush brands - Asked ChatGPT "Which hair brush brand should I buy in New Zealand?": 1. Tangle Teezer, 2. Denman, 3. Mason Pearson, 4. ghd - Asked ChatGPT "What are the best hair brush brands in New Zealand?": 1. Tangle Teezer, 2. Wet Brush, 3. Denman, 4. ghd, 5. Mason Pearson - Asked ChatGPT "What's the best hair brush brand in New Zealand for detangling hair?": 1. Tangle Teezer, 2. Wet Brush, 3. Denman - Searched Google, AI Overview "best hair brush": 1. Wet Brush, 2. Denman, 3. Mason Pearson, 4. Tangle Teezer - Searched Google, AI Overview "detangling hair brush": 1. Tangle Teezer, 2. Wet Brush Not named in any answer: Dyson, Revlon and Kent. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hair brush brands in September 2026? - In September 2026, Dyson gained share of searches among hair brush brands in New Zealand, from 74.1% to 77.7%. - Estimated monthly branded searches for Tangle Teezer in New Zealand rose 28.6% over 12 measured months, from 1.3K to 1.6K in September 2026. ## Month by month | Month | Dyson estimated searches | Dyson Share of Search | Dyson rank | Tangle Teezer estimated searches | Tangle Teezer Share of Search | Tangle Teezer rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 24.9K | 76.4% | 1 | 1.3K | 3.9% | 3 | | Nov 2025 | 44.4K | 83.1% | 1 | 1.9K | 3.6% | 3 | | Dec 2025 | 37.5K | 80.5% | 1 | 1.9K | 4.1% | 3 | | Jan 2026 | 22.4K | 75.9% | 1 | 1.3K | 4.3% | 3 | | Feb 2026 | 18.4K | 75% | 1 | 1.1K | 4.3% | 3 | | Mar 2026 | 20.5K | 74.7% | 1 | 1.1K | 4% | 3 | | Apr 2026 | 20.2K | 74.4% | 1 | 1.1K | 4.2% | 3 | | May 2026 | 22.7K | 74.2% | 1 | 1.3K | 4.1% | 3 | | Jun 2026 | 22.3K | 74.3% | 1 | 1.2K | 4% | 3 | | Jul 2026 | 24.5K | 74.4% | 1 | 1.3K | 4% | 3 | | Aug 2026 | 24.2K | 74.1% | 1 | 1.6K | 5% | 3 | | Sep 2026 | 27.8K | 77.7% | 1 | 1.6K | 4.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Dyson’s and Tangle Teezer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dyson**: Measured on the search terms “dyson”, “dyson air wrap”, “dyson airwrap”, “dyson straightener” and “dyson supersonic”, summed into one figure. - **Tangle Teezer**: Measured on the search terms “tangle teezer” and “tangle teezer brush”, summed into one figure. - [Dyson profile](/demand/nz/brands/dyson) - [Tangle Teezer profile](/demand/nz/brands/tangle-teezer) - [All hair brush brands in New Zealand](/demand/nz/categories/nz-hair-brush-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dyson or Tangle Teezer more popular in search? In September 2026, Dyson had more branded searches than Tangle Teezer among hair brush brands in New Zealand. Dyson had about 27,800 branded searches, while Tangle Teezer had 1,620. Dyson made up 77.7% of all hair brush brand searches we track, and Tangle Teezer accounted for 4.5%. ## Cite this page Brandwave. "Dyson vs Tangle Teezer: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dyson-vs-tangle-teezer This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dyson-vs-tangle-teezer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.