--- title: "Dyson vs Philips: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Dyson or Philips? Compare estimated monthly branded-search demand and Share of Search inside the Air purifier brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dyson-vs-philips" publisher: "Brandwave" --- # Dyson vs Philips: Which is more popular by branded search in New Zealand? Which is more popular in search, Dyson or Philips? Compare estimated monthly branded-search demand and Share of Search inside the Air purifier brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dyson and Philips - **Competitive set**: Air purifier brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Dyson Share of Search**: 73.5% - **Philips Share of Search**: 25.5% ## Which is more popular in search, Dyson or Philips? - In August 2026, Dyson had more branded searches than Philips among air purifier brands in New Zealand. Dyson was estimated to have 55.6K branded searches compared to Philips’ 19.3K, and held a 73.5% Share of Search versus Philips’ 25.5%. - Dyson was ahead of Philips in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Dyson’s estimated Share of Search among air purifier brands in New Zealand moved from 79.1% to 73.5%, and its estimated monthly branded searches moved from 57K to 55.6K. - Across the 11 months ending August 2026, Philips’ estimated Share of Search among air purifier brands in New Zealand moved from 20.4% to 25.5%, and its estimated monthly branded searches moved from 14.7K to 19.3K. ## How did search popularity change for New Zealand air purifier brands in August 2026? - In August 2026, Philips gained estimated Share of Search among air purifier brands in New Zealand, from 23.2% to 25.5%. - In August 2026, Dyson lost estimated Share of Search among air purifier brands in New Zealand, from 75.2% to 73.5%. ## Month by month | Month | Dyson estimated searches | Dyson Share of Search | Dyson rank | Philips estimated searches | Philips Share of Search | Philips rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 57K | 79.1% | 1 | 14.7K | 20.4% | 2 | | Nov 2025 | 100K | 84% | 1 | 18.7K | 15.6% | 2 | | Dec 2025 | 80.4K | 80.2% | 1 | 19.3K | 19.3% | 2 | | Jan 2026 | 54.4K | 77.2% | 1 | 15.7K | 22.2% | 2 | | Feb 2026 | 47K | 77.2% | 1 | 13.1K | 21.5% | 2 | | Mar 2026 | 52.2K | 79.2% | 1 | 13.2K | 20% | 2 | | Apr 2026 | 54.6K | 75% | 1 | 17.3K | 23.7% | 2 | | May 2026 | 57.8K | 74.3% | 1 | 18.9K | 24.4% | 2 | | Jun 2026 | 54.3K | 72.9% | 1 | 18.4K | 24.7% | 2 | | Jul 2026 | 59.7K | 75.2% | 1 | 18.4K | 23.2% | 2 | | Aug 2026 | 55.6K | 73.5% | 1 | 19.3K | 25.5% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Dyson’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dyson**: Measured on the search terms “dyson”, “dyson 8”, “dyson air cleaner”, “dyson air filter”, “dyson air wrap”, “dyson airwrap”, “dyson co nz”, “dyson cool fan”, “dyson curling wand”, “dyson fan”, “dyson hair dryer”, “dyson hair styler”, “dyson hot cool fan”, “dyson near me”, “dyson nz”, “dyson online”, “dyson purifier”, “dyson robot vacuum”, “dyson stick vacuum”, “dyson straightener”, “dyson supersonic”, “dyson v10”, “dyson v11”, “dyson v15 detect”, “dyson vacuum” and “dyson vacuum cleaner”, summed into one figure. - **Philips**: Measured on the search terms “china philips”, “philips”, “philips 55 inch tv”, “philips 65 inch tv”, “philips 75 inch tv”, “philips air filter”, “philips air fryer”, “philips air fryer briscoes”, “philips air fryer white”, “philips air fryer xl”, “philips air fryer xxl”, “philips air purifier”, “philips airfryer”, “philips airfryer philips”, “philips airfryer rapid air technology”, “philips ambilight tv”, “philips avent bottles”, “philips avent soothie pacifier”, “philips avent sterilizer”, “philips blender”, “philips hue”, “philips hue bridge”, “philips hue bulbs”, “philips hue lights”, “philips hue tv”, “philips kettle”, “philips light bulbs”, “philips lumea”, “philips mixer”, “philips near me”, “philips new zealand”, “philips nz”, “philips oled tv”, “philips one blade”, “philips one blade replacement”, “philips oneblade”, “philips online”, “philips purifier”, “philips razor”, “philips shaver”, “philips sonic air”, “philips toaster”, “philips toothbrush”, “philips trimmer” and “philips tv”, summed into one figure. - [Dyson profile](/demand/nz/brands/dyson) - [Philips profile](/demand/nz/brands/philips) - [All air purifier brands in New Zealand](/demand/nz/categories/nz-air-purifier-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Dyson or Philips? In August 2026, Dyson had more branded searches than Philips among air purifier brands in New Zealand. Dyson was estimated to have 55.6K branded searches compared to Philips’ 19.3K, and held a 73.5% Share of Search versus Philips’ 25.5%. ## Cite this page Brandwave. "Dyson vs Philips: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dyson-vs-philips This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dyson-vs-philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.