--- title: "Dyson vs ghd: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Dyson or ghd? Compare estimated monthly branded-search demand and Share of Search inside the Hair styling tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dyson-vs-ghd-hair" publisher: "Brandwave" --- # Dyson vs ghd: Which is more popular by branded search in New Zealand? Which is more popular in search, Dyson or ghd? Compare estimated monthly branded-search demand and Share of Search inside the Hair styling tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dyson and ghd - **Competitive set**: Hair styling tool brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Dyson Share of Search**: 63.9% - **ghd Share of Search**: 22.4% ## Which is more popular in search, Dyson or ghd? - In August 2026, Dyson had more branded searches than ghd among hair styling tool brands in New Zealand. Dyson was estimated to have 55.6K branded searches compared to ghd’s 19.5K, and held a 63.9% Share of Search versus ghd’s 22.4%. - Dyson was ahead of ghd in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Dyson’s estimated Share of Search among hair styling tool brands in New Zealand moved from 65.9% to 63.9%, and its estimated monthly branded searches moved from 57K to 55.6K. - Across the 11 months ending August 2026, ghd’s estimated Share of Search among hair styling tool brands in New Zealand moved from 23% to 22.4%, and its estimated monthly branded searches moved from 19.9K to 19.5K. ## How did search popularity change for New Zealand hair styling tool brands in August 2026? - In August 2026, ghd gained estimated Share of Search among hair styling tool brands in New Zealand, from 20.9% to 22.4%. - In August 2026, Dyson lost estimated Share of Search among hair styling tool brands in New Zealand, from 65% to 63.9%. ## Month by month | Month | Dyson estimated searches | Dyson Share of Search | Dyson rank | ghd estimated searches | ghd Share of Search | ghd rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 57K | 65.9% | 1 | 19.9K | 23% | 2 | | Nov 2025 | 100K | 68.9% | 1 | 30.6K | 21% | 2 | | Dec 2025 | 80.4K | 67.2% | 1 | 23.8K | 19.9% | 2 | | Jan 2026 | 54.4K | 69.5% | 1 | 14.4K | 18.4% | 2 | | Feb 2026 | 47K | 67.1% | 1 | 15.3K | 21.8% | 2 | | Mar 2026 | 52.2K | 67.6% | 1 | 17.9K | 23.1% | 2 | | Apr 2026 | 54.6K | 67.3% | 1 | 18.1K | 22.3% | 2 | | May 2026 | 57.8K | 66.3% | 1 | 18.2K | 20.9% | 2 | | Jun 2026 | 54.3K | 64% | 1 | 19.4K | 22.8% | 2 | | Jul 2026 | 59.7K | 65% | 1 | 19.2K | 20.9% | 2 | | Aug 2026 | 55.6K | 63.9% | 1 | 19.5K | 22.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Dyson’s and ghd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dyson**: Measured on the search terms “dyson”, “dyson 8”, “dyson air cleaner”, “dyson air filter”, “dyson air wrap”, “dyson airwrap”, “dyson co nz”, “dyson cool fan”, “dyson curling wand”, “dyson fan”, “dyson hair dryer”, “dyson hair styler”, “dyson hot cool fan”, “dyson near me”, “dyson nz”, “dyson online”, “dyson purifier”, “dyson robot vacuum”, “dyson stick vacuum”, “dyson straightener”, “dyson supersonic”, “dyson v10”, “dyson v11”, “dyson v15 detect”, “dyson vacuum” and “dyson vacuum cleaner”, summed into one figure. - **ghd**: Measured on the search terms “ghd”, “ghd curler”, “ghd duet style”, “ghd gold hair straightener”, “ghd hair”, “ghd hair brushes”, “ghd hair company”, “ghd hair curler”, “ghd hair dryer”, “ghd hair rise”, “ghd hair straightener”, “ghd hair styler”, “ghd hair wand”, “ghd hair waver”, “ghd near me”, “ghd nz”, “ghd online”, “ghd original hair straightener”, “ghd platinum”, “ghd platinum hair straightener”, “ghd platinum plus”, “ghd platinum+ hair straightener”, “ghd straightener”, “ghd v gold styler”, “ghd v styler” and “ghdhair com”, summed into one figure. - [Dyson profile](/demand/nz/brands/dyson) - [ghd profile](/demand/nz/brands/ghd-hair) - [All hair styling tool brands in New Zealand](/demand/nz/categories/nz-hair-styling-tool-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Dyson or ghd? In August 2026, Dyson had more branded searches than ghd among hair styling tool brands in New Zealand. Dyson was estimated to have 55.6K branded searches compared to ghd’s 19.5K, and held a 63.9% Share of Search versus ghd’s 22.4%. ## Cite this page Brandwave. "Dyson vs ghd: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dyson-vs-ghd-hair This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dyson-vs-ghd-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.