--- title: "Dyson vs Electrolux: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Dyson or Electrolux? Compare estimated monthly branded-search demand and Share of Search inside the Vacuum cleaner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dyson-vs-electrolux" publisher: "Brandwave" --- # Dyson vs Electrolux: Which is more popular by branded search in New Zealand? Which is more popular in search, Dyson or Electrolux? Compare estimated monthly branded-search demand and Share of Search inside the Vacuum cleaner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dyson and Electrolux - **Competitive set**: Vacuum cleaner brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Dyson Share of Search**: 52% - **Electrolux Share of Search**: 6.3% ## Which is more popular in search, Dyson or Electrolux? - In August 2026, Dyson had more branded searches than Electrolux among vacuum cleaner brands in New Zealand. Dyson was estimated to have 55.6K branded searches compared to Electrolux’s 6.7K, and held a 52% Share of Search versus Electrolux’s 6.3%. - Dyson was ahead of Electrolux in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Dyson’s estimated Share of Search among vacuum cleaner brands in New Zealand moved from 57.2% to 52%, and its estimated monthly branded searches moved from 57K to 55.6K. - Across the 11 months ending August 2026, Electrolux’s estimated Share of Search among vacuum cleaner brands in New Zealand moved from 6.2% to 6.3%, and its estimated monthly branded searches moved from 6.2K to 6.7K. ## How did search popularity change for New Zealand vacuum cleaner brands in August 2026? - In August 2026, Dyson lost estimated Share of Search among vacuum cleaner brands in New Zealand, from 54.3% to 52%. ## Month by month | Month | Dyson estimated searches | Dyson Share of Search | Dyson rank | Electrolux estimated searches | Electrolux Share of Search | Electrolux rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 57K | 57.2% | 1 | 6.2K | 6.2% | 4 | | Nov 2025 | 100K | 64.4% | 1 | 6.8K | 4.4% | 5 | | Dec 2025 | 80.4K | 60.7% | 1 | 6.7K | 5.1% | 5 | | Jan 2026 | 54.4K | 54.6% | 1 | 7K | 7% | 4 | | Feb 2026 | 47K | 55.1% | 1 | 5.5K | 6.5% | 4 | | Mar 2026 | 52.2K | 55.4% | 1 | 6K | 6.4% | 4 | | Apr 2026 | 54.6K | 55.5% | 1 | 6.6K | 6.7% | 4 | | May 2026 | 57.8K | 54.9% | 1 | 6.6K | 6.3% | 4 | | Jun 2026 | 54.3K | 53.9% | 1 | 6.8K | 6.7% | 4 | | Jul 2026 | 59.7K | 54.3% | 1 | 7.3K | 6.6% | 5 | | Aug 2026 | 55.6K | 52% | 1 | 6.7K | 6.3% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Dyson’s and Electrolux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dyson**: Measured on the search terms “dyson”, “dyson 8”, “dyson air cleaner”, “dyson air filter”, “dyson air wrap”, “dyson airwrap”, “dyson co nz”, “dyson cool fan”, “dyson curling wand”, “dyson fan”, “dyson hair dryer”, “dyson hair styler”, “dyson hot cool fan”, “dyson near me”, “dyson nz”, “dyson online”, “dyson purifier”, “dyson robot vacuum”, “dyson stick vacuum”, “dyson straightener”, “dyson supersonic”, “dyson v10”, “dyson v11”, “dyson v15 detect”, “dyson vacuum” and “dyson vacuum cleaner”, summed into one figure. - **Electrolux**: Measured on the search terms “8kg electrolux washing machine”, “double electrolux oven”, “e40 electrolux washing machine”, “electrolux”, “electrolux 9kg washing machine”, “electrolux appliances”, “electrolux co nz”, “electrolux cooktop”, “electrolux dishwasher”, “electrolux dryer”, “electrolux ergorapido”, “electrolux ewf12753”, “electrolux fridge”, “electrolux induction”, “electrolux micro oven”, “electrolux nz”, “electrolux online”, “electrolux oven”, “electrolux powerforce”, “electrolux rangehood”, “electrolux robot vacuum”, “electrolux silent performer”, “electrolux stick vacuum”, “electrolux top loader”, “electrolux ultimate care 300”, “electrolux ultimate care 500”, “electrolux ultimate care 700”, “electrolux ultrasilencer”, “electrolux vacuum”, “electrolux wall oven”, “electrolux washing” and “s bag electrolux”, summed into one figure. - [Dyson profile](/demand/nz/brands/dyson) - [Electrolux profile](/demand/nz/brands/electrolux) - [All vacuum cleaner brands in New Zealand](/demand/nz/categories/nz-vacuum-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Dyson or Electrolux? In August 2026, Dyson had more branded searches than Electrolux among vacuum cleaner brands in New Zealand. Dyson was estimated to have 55.6K branded searches compared to Electrolux’s 6.7K, and held a 52% Share of Search versus Electrolux’s 6.3%. ## Cite this page Brandwave. "Dyson vs Electrolux: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dyson-vs-electrolux This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dyson-vs-electrolux. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.