--- title: "Dynamo vs Persil: Which is searched more in New Zealand?" description: "Is Dynamo or Persil more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laundry detergent brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dynamo-vs-persil" publisher: "Brandwave" --- # Dynamo vs Persil: Which is searched more in New Zealand? Is Dynamo or Persil more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laundry detergent brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dynamo and Persil - **Competitive set**: Laundry detergent brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Dynamo Share of Search**: 1.2% - **Persil Share of Search**: 44% ## Is Dynamo or Persil more popular in search? - In September 2026, Persil had more branded searches than Dynamo among laundry detergent brands in New Zealand. Persil had about 5,330 branded searches, while Dynamo had 150. Persil made up 44% of all laundry detergent brand searches we track, and Dynamo accounted for 1.2%. - Persil was ahead of Dynamo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dynamo’s share of searches among laundry detergent brands in New Zealand moved from 0.64% to 1.2%, and its estimated monthly branded searches moved from 60 to 150. - Across the 12 months ending September 2026, Persil’s share of searches among laundry detergent brands in New Zealand moved from 40.3% to 44%, and its estimated monthly branded searches moved from 3.8K to 5.3K. ## Top laundry detergent brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Persil appeared in all five answers. Dynamo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Persil was listed before Dynamo in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Persil | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ecostore | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Surf | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Cold Power | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Earthwise | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Dynamo | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Tide | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Omo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laundry detergent brands - Asked ChatGPT "Which laundry detergent brand should I buy in New Zealand?": 1. Persil, 2. ecostore, 3. Cold Power - Asked ChatGPT "What are the best laundry detergent brands in New Zealand?": 1. Persil, 2. Dynamo, 3. Cold Power, 4. ecostore, 5. Surf - Asked ChatGPT "What's the best laundry detergent brand in New Zealand for clean clothes?": 1. Persil, 2. ecostore - Searched Google, AI Overview "laundry detergent nz": 1. ecostore, 2. Earthwise, 3. Persil, 4. Cold Power, 5. Surf - Searched Google, AI Overview "powder laundry detergent": 1. Surf, 2. Persil Not named in any answer: Tide and Omo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand laundry detergent brands in September 2026? - In September 2026, Persil lost share of searches among laundry detergent brands in New Zealand, from 44.5% to 44%. - Estimated monthly branded searches for Dynamo in New Zealand rose 150% over 12 measured months, from 60 to 150 in September 2026. ## Month by month | Month | Dynamo estimated searches | Dynamo Share of Search | Dynamo rank | Persil estimated searches | Persil Share of Search | Persil rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60 | 0.64% | 8 | 3.8K | 40.3% | 2 | | Nov 2025 | 70 | 0.73% | 8 | 3.7K | 38.8% | 2 | | Dec 2025 | 50 | 0.6% | 8 | 3.5K | 41.7% | 2 | | Jan 2026 | 80 | 0.78% | 8 | 4.3K | 42.2% | 1 | | Feb 2026 | 80 | 0.93% | 8 | 3.4K | 39.9% | 2 | | Mar 2026 | 100 | 1% | 6 | 4.3K | 43.7% | 1 | | Apr 2026 | 120 | 1.2% | 6 | 4.1K | 41.5% | 1 | | May 2026 | 150 | 1.5% | 6 | 4K | 41.3% | 1 | | Jun 2026 | 120 | 1.1% | 6 | 4.4K | 41.6% | 1 | | Jul 2026 | 120 | 1.1% | 6 | 5.1K | 44.6% | 1 | | Aug 2026 | 180 | 1.4% | 6 | 5.6K | 44.5% | 1 | | Sep 2026 | 150 | 1.2% | 6 | 5.3K | 44% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Dynamo’s and Persil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dynamo**: Measured on the search terms “dynamo laundry detergent nz” and “dynamo washing liquid nz”, summed into one figure. - **Persil**: Measured on the search terms “laundry persil”, “persil”, “persil detergent”, “persil expert”, “persil laundry liquid” and “persil ultimate”, summed into one figure. - [Dynamo profile](/demand/nz/brands/dynamo) - [Persil profile](/demand/nz/brands/persil) - [All laundry detergent brands in New Zealand](/demand/nz/categories/nz-laundry-detergent-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dynamo or Persil more popular in search? In September 2026, Persil had more branded searches than Dynamo among laundry detergent brands in New Zealand. Persil had about 5,330 branded searches, while Dynamo had 150. Persil made up 44% of all laundry detergent brand searches we track, and Dynamo accounted for 1.2%. ## Cite this page Brandwave. "Dynamo vs Persil: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dynamo-vs-persil This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dynamo-vs-persil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.