---
title: "Microsoft Dynamics 365 vs Zoho CRM: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Microsoft Dynamics 365 or Zoho CRM? Compare estimated monthly branded-search demand and Share of Search inside the CRM platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/dynamics-365-vs-zoho-crm"
publisher: "Brandwave"
---

# Microsoft Dynamics 365 vs Zoho CRM: Which is more popular by branded search in New Zealand?

Which is more popular in search, Microsoft Dynamics 365 or Zoho CRM? Compare estimated monthly branded-search demand and Share of Search inside the CRM platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Microsoft Dynamics 365 and Zoho CRM
- **Competitive set**: CRM platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Microsoft Dynamics 365 Share of Search**: 9.6%
- **Zoho CRM Share of Search**: 7.2%

## Which is more popular in search, Microsoft Dynamics 365 or Zoho CRM?

- In August 2026, Microsoft Dynamics 365 had more branded searches than Zoho CRM among CRM platforms in New Zealand. Microsoft Dynamics 365 was estimated to have 2.3K branded searches compared to Zoho CRM’s 1.7K, and held a 9.6% Share of Search versus Zoho CRM’s 7.2%.
- Microsoft Dynamics 365 was ahead of Zoho CRM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Microsoft Dynamics 365’s estimated Share of Search among CRM platforms in New Zealand moved from 8.7% to 9.6%, and its estimated monthly branded searches moved from 2K to 2.3K.
- Across the 11 months ending August 2026, Zoho CRM’s estimated Share of Search among CRM platforms in New Zealand moved from 6.1% to 7.2%, and its estimated monthly branded searches moved from 1.4K to 1.7K.

## How did search popularity change for New Zealand CRM platforms in August 2026?

- In August 2026, Pipedrive overtook Microsoft Dynamics 365 to rank 3rd among CRM platforms in New Zealand, at 10.8%.
- In August 2026, Zoho CRM gained estimated Share of Search among CRM platforms in New Zealand, from 6.6% to 7.2%.
- In August 2026, Microsoft Dynamics 365 lost estimated Share of Search among CRM platforms in New Zealand, from 10.3% to 9.6%.

## Month by month

| Month | Microsoft Dynamics 365 estimated searches | Microsoft Dynamics 365 Share of Search | Microsoft Dynamics 365 rank | Zoho CRM estimated searches | Zoho CRM Share of Search | Zoho CRM rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2K | 8.7% | 4 | 1.4K | 6.1% | 5 |
| Nov 2025 | 1.9K | 9.1% | 4 | 1.1K | 5.1% | 5 |
| Dec 2025 | 1.3K | 9% | 4 | 940 | 6.4% | 5 |
| Jan 2026 | 1.7K | 8.9% | 4 | 1.1K | 5.5% | 5 |
| Feb 2026 | 2.2K | 9.7% | 4 | 1.4K | 6.1% | 5 |
| Mar 2026 | 2.5K | 9.5% | 4 | 1.7K | 6.7% | 5 |
| Apr 2026 | 2K | 8.8% | 4 | 1.7K | 7.3% | 5 |
| May 2026 | 2.4K | 9.2% | 4 | 1.7K | 6.6% | 5 |
| Jun 2026 | 2.4K | 8.7% | 4 | 1.8K | 6.4% | 5 |
| Jul 2026 | 2.2K | 10.3% | 3 | 1.4K | 6.6% | 5 |
| Aug 2026 | 2.3K | 9.6% | 4 | 1.7K | 7.2% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Microsoft Dynamics 365’s and Zoho CRM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Microsoft Dynamics 365**: Measured on the search terms “business central”, “dynamics 365”, “dynamics 365 business central”, “dynamics 365 crm”, “dynamics 365 finance operations”, “dynamics 365 sales”, “microsoft business central”, “microsoft dynamics 365 erp software”, “microsoft dynamics 365 erp system”, “microsoft dynamics 365 nz”, “microsoft dynamics 365 sales”, “microsoft dynamics 365 software”, “ms dynamics 365”, “ms dynamics 365 crm”, “ms dynamics 365 erp”, “ms dynamics 365 pricing” and “msft dynamics 365”, summed into one figure.
- **Zoho CRM**: Measured on the search terms “zoho crm”, “zoho crm cost”, “zoho crm near me”, “zoho crm nz”, “zoho crm online”, “zoho crm software”, “zohocrm” and “zohocrm software”, summed into one figure.

- [Microsoft Dynamics 365 profile](/demand/nz/brands/dynamics-365)
- [Zoho CRM profile](/demand/nz/brands/zoho-crm)
- [All CRM platforms in New Zealand](/demand/nz/categories/nz-crm-platforms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Microsoft Dynamics 365 or Zoho CRM?

In August 2026, Microsoft Dynamics 365 had more branded searches than Zoho CRM among CRM platforms in New Zealand. Microsoft Dynamics 365 was estimated to have 2.3K branded searches compared to Zoho CRM’s 1.7K, and held a 9.6% Share of Search versus Zoho CRM’s 7.2%.

## Cite this page

Brandwave. "Microsoft Dynamics 365 vs Zoho CRM: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dynamics-365-vs-zoho-crm

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dynamics-365-vs-zoho-crm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
