--- title: "Microsoft Dynamics 365 vs First Software: Which is searched more in New Zealand?" description: "Is Microsoft Dynamics 365 or First Software more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the ERP software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dynamics-365-vs-first-software" publisher: "Brandwave" --- # Microsoft Dynamics 365 vs First Software: Which is searched more in New Zealand? Is Microsoft Dynamics 365 or First Software more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the ERP software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Microsoft Dynamics 365 and First Software - **Competitive set**: ERP software - **Market**: New Zealand - **Month measured**: Sep 2026 - **Microsoft Dynamics 365 Share of Search**: 19.8% - **First Software Share of Search**: 0.33% ## Is Microsoft Dynamics 365 or First Software more popular in search? - In September 2026, Microsoft Dynamics 365 had more branded searches than First Software among ERP software in New Zealand. Microsoft Dynamics 365 had about 1,780 branded searches, while First Software had 30. Microsoft Dynamics 365 made up 19.8% of all ERP software searches we track, and First Software accounted for 0.33%. - Microsoft Dynamics 365 was ahead of First Software in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Microsoft Dynamics 365’s share of searches among ERP software in New Zealand moved from 20% to 19.8%, and its estimated monthly branded searches held steady at 1.8K. - Across the 12 months ending September 2026, First Software’s share of searches among ERP software in New Zealand moved from 0.57% to 0.33%, and its estimated monthly branded searches moved from 50 to 30. ## Top ERP software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Microsoft Dynamics 365 appeared in all five answers. First Software was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Microsoft Dynamics 365 was listed before First Software in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Microsoft Dynamics 365 | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | MYOB Acumatica | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Acumatica | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | NetSuite | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Cin7 | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Odoo | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | SAP Business One | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | First Software | 8th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about ERP software - Asked ChatGPT "Which ERP platform should I use in New Zealand?": 1. Microsoft Dynamics 365, 2. MYOB Acumatica, 3. Acumatica, 4. NetSuite, 5. SAP Business One, 6. Odoo - Asked ChatGPT "What are the best ERP platforms in New Zealand?": 1. Microsoft Dynamics 365, 2. MYOB Acumatica, 3. Acumatica, 4. NetSuite, 5. SAP Business One, 6. Odoo - Asked ChatGPT "What's the best ERP platform in New Zealand for finance and stock?": 1. Microsoft Dynamics 365, 2. Cin7, 3. NetSuite, 4. MYOB Acumatica, 5. Acumatica - Searched Google, AI Overview "erp software nz": 1. MYOB Acumatica, 2. Acumatica, 3. NetSuite, 4. Microsoft Dynamics 365, 5. Odoo, 6. Cin7, 7. First Software - Searched Google, AI Overview "erp systems nz": 1. MYOB Acumatica, 2. Acumatica, 3. NetSuite, 4. Microsoft Dynamics 365, 5. Odoo, 6. Cin7, 7. First Software Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand ERP software in September 2026? - In September 2026, Microsoft Dynamics 365 lost share of searches among ERP software in New Zealand, from 21.7% to 19.8%. - Estimated monthly branded searches for First Software in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026. ## Month by month | Month | Microsoft Dynamics 365 estimated searches | Microsoft Dynamics 365 Share of Search | Microsoft Dynamics 365 rank | First Software estimated searches | First Software Share of Search | First Software rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8K | 20% | 4 | 50 | 0.57% | 8 | | Nov 2025 | 1.7K | 20.8% | 4 | 70 | 0.84% | 7 | | Dec 2025 | 1.2K | 18.3% | 4 | 30 | 0.46% | 8 | | Jan 2026 | 1.5K | 20.1% | 4 | 70 | 0.92% | 7 | | Feb 2026 | 2K | 23.5% | 1 | 90 | 1.1% | 7 | | Mar 2026 | 2.1K | 22% | 3 | 70 | 0.72% | 8 | | Apr 2026 | 1.8K | 22.2% | 3 | 90 | 1.1% | 7 | | May 2026 | 2K | 20.5% | 4 | 40 | 0.41% | 8 | | Jun 2026 | 2K | 20.1% | 4 | 90 | 0.89% | 7 | | Jul 2026 | 1.9K | 20.6% | 4 | 40 | 0.44% | 8 | | Aug 2026 | 2K | 21.7% | 4 | 30 | 0.32% | 8 | | Sep 2026 | 1.8K | 19.8% | 4 | 30 | 0.33% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Microsoft Dynamics 365’s and First Software’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Microsoft Dynamics 365**: Measured on the search terms “business central”, “dynamics 365”, “dynamics 365 business central”, “dynamics 365 finance operations”, “dynamics 365 sales”, “microsoft business central”, “microsoft dynamics 365 sales”, “ms dynamics 365”, “ms dynamics 365 erp” and “msft dynamics 365”, summed into one figure. - **First Software**: Measured on the search term “first software”. - [Microsoft Dynamics 365 profile](/demand/nz/brands/dynamics-365) - [First Software profile](/demand/nz/brands/first-software) - [All ERP software in New Zealand](/demand/nz/categories/nz-erp-software): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Microsoft Dynamics 365 or First Software more popular in search? In September 2026, Microsoft Dynamics 365 had more branded searches than First Software among ERP software in New Zealand. Microsoft Dynamics 365 had about 1,780 branded searches, while First Software had 30. Microsoft Dynamics 365 made up 19.8% of all ERP software searches we track, and First Software accounted for 0.33%. ## Cite this page Brandwave. "Microsoft Dynamics 365 vs First Software: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dynamics-365-vs-first-software This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dynamics-365-vs-first-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.