--- title: "Dynamic Yield vs Nosto: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Dynamic Yield or Nosto? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce personalisation platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dynamic-yield-vs-nosto" publisher: "Brandwave" --- # Dynamic Yield vs Nosto: Which is more popular by branded search in New Zealand? Which is more popular in search, Dynamic Yield or Nosto? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce personalisation platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dynamic Yield and Nosto - **Competitive set**: Ecommerce personalisation platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Dynamic Yield Share of Search**: 16.7% - **Nosto Share of Search**: 33.3% ## Which is more popular in search, Dynamic Yield or Nosto? - In August 2026, Nosto had more branded searches than Dynamic Yield among ecommerce personalisation platforms in New Zealand. Nosto was estimated to have 60 branded searches compared to Dynamic Yield’s 30, and held a 33.3% Share of Search versus Dynamic Yield’s 16.7%. - The lead changed hands 5 times in the 11 months ending August 2026: Nosto took it in January 2026, Dynamic Yield took it in February 2026, Nosto took it in June 2026, Dynamic Yield took it in July 2026, Nosto took it in August 2026. - Across the 11 months ending August 2026, Dynamic Yield’s estimated Share of Search among ecommerce personalisation platforms in New Zealand moved from 37.5% to 16.7%, and its estimated monthly branded searches moved from 60 to 30. - Across the 11 months ending August 2026, Nosto’s estimated Share of Search among ecommerce personalisation platforms in New Zealand moved from 18.8% to 33.3%, and its estimated monthly branded searches moved from 30 to 60. ## How did search popularity change for New Zealand ecommerce personalisation platforms in August 2026? - In August 2026, Nosto overtook Bloomreach to take the highest estimated Share of Search among ecommerce personalisation platforms in New Zealand, at 33.3%. - In August 2026, Rebuy overtook Dynamic Yield to rank 2nd among ecommerce personalisation platforms in New Zealand, at 22.2%. - In August 2026, Dynamic Yield lost estimated Share of Search among ecommerce personalisation platforms in New Zealand, from 31.6% to 16.7%. ## Month by month | Month | Dynamic Yield estimated searches | Dynamic Yield Share of Search | Dynamic Yield rank | Nosto estimated searches | Nosto Share of Search | Nosto rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60 | 37.5% | 1 | 30 | 18.8% | 3 | | Nov 2025 | 80 | 34.8% | 1 | 30 | 13% | 4 | | Dec 2025 | 50 | 35.7% | 1 | 20 | 14.3% | 4 | | Jan 2026 | 10 | 9.1% | 4 | 30 | 27.3% | 2 | | Feb 2026 | 80 | 40% | 1 | 30 | 15% | 4 | | Mar 2026 | 70 | 31.8% | 1 | 60 | 27.3% | 2 | | Apr 2026 | 40 | 28.6% | 1 | 30 | 21.4% | 3 | | May 2026 | 70 | 35% | 1 | 60 | 30% | 2 | | Jun 2026 | 60 | 30% | 2 | 70 | 35% | 1 | | Jul 2026 | 60 | 31.6% | 1 | 30 | 15.8% | 3 | | Aug 2026 | 30 | 16.7% | 4 | 60 | 33.3% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Dynamic Yield’s and Nosto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dynamic Yield**: Measured on the search terms “dynamic yield”, “dynamic yield com”, “dynamic yield mastercard”, “dynamic yield personalisation”, “dynamic yield pricing”, “dynamic yield product recommendations”, “dynamic yield shopping muse”, “dynamic yield software”, “dynamicyield”, “dynamicyield com”, “mastercard dynamic yield” and “shopping muse”, summed into one figure. - **Nosto**: Measured on the search terms “nosto”, “nosto com”, “nosto company”, “nosto personalisation”, “nosto personalization”, “nosto pricing”, “nosto search”, “nosto solution” and “stackla nosto”, summed into one figure. - [Dynamic Yield profile](/demand/nz/brands/dynamic-yield) - [Nosto profile](/demand/nz/brands/nosto) - [All ecommerce personalisation platforms in New Zealand](/demand/nz/categories/nz-ecommerce-personalisation-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Dynamic Yield or Nosto? In August 2026, Nosto had more branded searches than Dynamic Yield among ecommerce personalisation platforms in New Zealand. Nosto was estimated to have 60 branded searches compared to Dynamic Yield’s 30, and held a 33.3% Share of Search versus Dynamic Yield’s 16.7%. ## Cite this page Brandwave. "Dynamic Yield vs Nosto: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dynamic-yield-vs-nosto This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dynamic-yield-vs-nosto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.