---
title: "DYMO vs Zebra: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, DYMO or Zebra? Compare estimated monthly branded-search demand and Share of Search inside the Label printer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/dymo-vs-zebra"
publisher: "Brandwave"
---

# DYMO vs Zebra: Which is more popular by branded search in New Zealand?

Which is more popular in search, DYMO or Zebra? Compare estimated monthly branded-search demand and Share of Search inside the Label printer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DYMO and Zebra
- **Competitive set**: Label printer brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **DYMO Share of Search**: 36.6%
- **Zebra Share of Search**: 5.6%

## Which is more popular in search, DYMO or Zebra?

- In August 2026, DYMO had more branded searches than Zebra among label printer brands in New Zealand. DYMO was estimated to have 1.8K branded searches compared to Zebra’s 270, and held a 36.6% Share of Search versus Zebra’s 5.6%.
- DYMO was ahead of Zebra in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DYMO’s estimated Share of Search among label printer brands in New Zealand moved from 36.8% to 36.6%, and its estimated monthly branded searches moved from 1.7K to 1.8K.
- Across the 11 months ending August 2026, Zebra’s estimated Share of Search among label printer brands in New Zealand moved from 7.9% to 5.6%, and its estimated monthly branded searches moved from 360 to 270.

## How did search popularity change for New Zealand label printer brands in August 2026?

- In August 2026, DYMO gained estimated Share of Search among label printer brands in New Zealand, from 35.7% to 36.6%.
- Estimated monthly branded searches for Zebra in New Zealand fell 25% over 11 measured months, from 360 to 270 in August 2026.

## Month by month

| Month | DYMO estimated searches | DYMO Share of Search | DYMO rank | Zebra estimated searches | Zebra Share of Search | Zebra rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.7K | 36.8% | 2 | 360 | 7.9% | 3 |
| Nov 2025 | 1.6K | 39.6% | 2 | 300 | 7.4% | 3 |
| Dec 2025 | 1.5K | 35.9% | 2 | 220 | 5.4% | 3 |
| Jan 2026 | 2.2K | 34.6% | 2 | 300 | 4.8% | 3 |
| Feb 2026 | 1.7K | 32.6% | 2 | 300 | 5.8% | 3 |
| Mar 2026 | 1.7K | 32.1% | 2 | 330 | 6.2% | 3 |
| Apr 2026 | 1.7K | 33.2% | 2 | 300 | 5.8% | 3 |
| May 2026 | 1.8K | 30.4% | 2 | 280 | 4.7% | 3 |
| Jun 2026 | 2K | 33.3% | 2 | 330 | 5.5% | 3 |
| Jul 2026 | 2K | 35.7% | 2 | 340 | 6.1% | 3 |
| Aug 2026 | 1.8K | 36.6% | 2 | 270 | 5.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using DYMO’s and Zebra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DYMO**: Measured on the search terms “dymo”, “dymo com”, “dymo connect”, “dymo label maker”, “dymo label maker tape”, “dymo labels”, “dymo labelwriter450”, “dymo letratag”, “dymo lm 160”, “dymo near me”, “dymo nz”, “dymo online” and “dymo tag printer”, summed into one figure.
- **Zebra**: Measured on the search terms “zebra label maker”, “zebra labels” and “zebra printer”, summed into one figure.

- [DYMO profile](/demand/nz/brands/dymo)
- [Zebra profile](/demand/nz/brands/zebra)
- [All label printer brands in New Zealand](/demand/nz/categories/nz-label-printer-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, DYMO or Zebra?

In August 2026, DYMO had more branded searches than Zebra among label printer brands in New Zealand. DYMO was estimated to have 1.8K branded searches compared to Zebra’s 270, and held a 36.6% Share of Search versus Zebra’s 5.6%.

## Cite this page

Brandwave. "DYMO vs Zebra: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dymo-vs-zebra

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dymo-vs-zebra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.