--- title: "DYMO vs Rollo: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, DYMO or Rollo? Compare estimated monthly branded-search demand and Share of Search inside the Label printer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dymo-vs-rollo" publisher: "Brandwave" --- # DYMO vs Rollo: Which is more popular by branded search in New Zealand? Which is more popular in search, DYMO or Rollo? Compare estimated monthly branded-search demand and Share of Search inside the Label printer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DYMO and Rollo - **Competitive set**: Label printer brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **DYMO Share of Search**: 36.6% - **Rollo Share of Search**: 1.3% ## Which is more popular in search, DYMO or Rollo? - In August 2026, DYMO had more branded searches than Rollo among label printer brands in New Zealand. DYMO was estimated to have 1.8K branded searches compared to Rollo’s 60, and held a 36.6% Share of Search versus Rollo’s 1.3%. - DYMO was ahead of Rollo in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, DYMO’s estimated Share of Search among label printer brands in New Zealand moved from 36.8% to 36.6%, and its estimated monthly branded searches moved from 1.7K to 1.8K. - Across the 11 months ending August 2026, Rollo’s estimated Share of Search among label printer brands in New Zealand moved from 1.1% to 1.3%, and its estimated monthly branded searches moved from 50 to 60. ## How did search popularity change for New Zealand label printer brands in August 2026? - In August 2026, DYMO gained estimated Share of Search among label printer brands in New Zealand, from 35.7% to 36.6%. - In August 2026, Rollo lost estimated Share of Search among label printer brands in New Zealand, from 3.6% to 1.3%. ## Month by month | Month | DYMO estimated searches | DYMO Share of Search | DYMO rank | Rollo estimated searches | Rollo Share of Search | Rollo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7K | 36.8% | 2 | 50 | 1.1% | 4 | | Nov 2025 | 1.6K | 39.6% | 2 | 60 | 1.5% | 4 | | Dec 2025 | 1.5K | 35.9% | 2 | 40 | 0.98% | 4 | | Jan 2026 | 2.2K | 34.6% | 2 | 40 | 0.64% | 4 | | Feb 2026 | 1.7K | 32.6% | 2 | 40 | 0.77% | 4 | | Mar 2026 | 1.7K | 32.1% | 2 | 190 | 3.5% | 4 | | Apr 2026 | 1.7K | 33.2% | 2 | 60 | 1.2% | 4 | | May 2026 | 1.8K | 30.4% | 2 | 70 | 1.2% | 4 | | Jun 2026 | 2K | 33.3% | 2 | 130 | 2.2% | 4 | | Jul 2026 | 2K | 35.7% | 2 | 200 | 3.6% | 4 | | Aug 2026 | 1.8K | 36.6% | 2 | 60 | 1.3% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using DYMO’s and Rollo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DYMO**: Measured on the search terms “dymo”, “dymo com”, “dymo connect”, “dymo label maker”, “dymo label maker tape”, “dymo labels”, “dymo labelwriter450”, “dymo letratag”, “dymo lm 160”, “dymo near me”, “dymo nz”, “dymo online” and “dymo tag printer”, summed into one figure. - **Rollo**: Measured on the search terms “rollo label maker”, “rollo label printer”, “rollo labels”, “rollo printer” and “rollo wireless label printer”, summed into one figure. - [DYMO profile](/demand/nz/brands/dymo) - [Rollo profile](/demand/nz/brands/rollo) - [All label printer brands in New Zealand](/demand/nz/categories/nz-label-printer-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, DYMO or Rollo? In August 2026, DYMO had more branded searches than Rollo among label printer brands in New Zealand. DYMO was estimated to have 1.8K branded searches compared to Rollo’s 60, and held a 36.6% Share of Search versus Rollo’s 1.3%. ## Cite this page Brandwave. "DYMO vs Rollo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dymo-vs-rollo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dymo-vs-rollo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.