---
title: "DXRacer vs Secretlab: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, DXRacer or Secretlab? Compare estimated monthly branded-search demand and Share of Search inside the Gaming and office chair brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/dxracer-vs-secretlab"
publisher: "Brandwave"
---

# DXRacer vs Secretlab: Which is more popular by branded search in New Zealand?

Which is more popular in search, DXRacer or Secretlab? Compare estimated monthly branded-search demand and Share of Search inside the Gaming and office chair brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DXRacer and Secretlab
- **Competitive set**: Gaming and office chair brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **DXRacer Share of Search**: 3.9%
- **Secretlab Share of Search**: 41.5%

## Which is more popular in search, DXRacer or Secretlab?

- In August 2026, Secretlab had more branded searches than DXRacer among gaming and office chair brands in New Zealand. Secretlab was estimated to have 6.1K branded searches compared to DXRacer’s 570, and held a 41.5% Share of Search versus DXRacer’s 3.9%.
- Secretlab was ahead of DXRacer in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DXRacer’s estimated Share of Search among gaming and office chair brands in New Zealand moved from 4.5% to 3.9%, and its estimated monthly branded searches moved from 560 to 570.
- Across the 11 months ending August 2026, Secretlab’s estimated Share of Search among gaming and office chair brands in New Zealand moved from 36.6% to 41.5%, and its estimated monthly branded searches moved from 4.6K to 6.1K.

## How did search popularity change for New Zealand gaming and office chair brands in August 2026?

- In August 2026, DXRacer gained estimated Share of Search among gaming and office chair brands in New Zealand, from 3.3% to 3.9%.
- In August 2026, Secretlab lost estimated Share of Search among gaming and office chair brands in New Zealand, from 49.1% to 41.5%.

## Month by month

| Month | DXRacer estimated searches | DXRacer Share of Search | DXRacer rank | Secretlab estimated searches | Secretlab Share of Search | Secretlab rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 560 | 4.5% | 5 | 4.6K | 36.6% | 1 |
| Nov 2025 | 530 | 3.8% | 5 | 5.1K | 36.4% | 1 |
| Dec 2025 | 550 | 4% | 5 | 4.4K | 31.8% | 1 |
| Jan 2026 | 570 | 3.7% | 5 | 4.8K | 31.6% | 2 |
| Feb 2026 | 480 | 3.3% | 5 | 4.8K | 33.6% | 2 |
| Mar 2026 | 450 | 2.9% | 5 | 5K | 32.7% | 2 |
| Apr 2026 | 370 | 2.5% | 5 | 5.2K | 34.7% | 1 |
| May 2026 | 490 | 2.7% | 5 | 7.9K | 43.5% | 1 |
| Jun 2026 | 460 | 2.7% | 5 | 7.6K | 45.3% | 1 |
| Jul 2026 | 570 | 3.3% | 5 | 8.6K | 49.1% | 1 |
| Aug 2026 | 570 | 3.9% | 5 | 6.1K | 41.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using DXRacer’s and Secretlab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DXRacer**: Measured on the search terms “dxracer”, “dxracer chair”, “dxracer gaming chair”, “dxracer near me”, “dxracer nz”, “dxracer office chair” and “dxracer prince gaming chair”, summed into one figure.
- **Secretlab**: Measured on the search terms “secretlab”, “secretlab chair”, “secretlab co”, “secretlab desk”, “secretlab gaming chair”, “secretlab magnus”, “secretlab magnus pro”, “secretlab magnus pro desk”, “secretlab magnus pro xl”, “secretlab near me”, “secretlab new zealand”, “secretlab nz”, “secretlab office chair”, “secretlab pokemon”, “secretlab table”, “secretlab titan”, “secretlab titan evo”, “secretlab titan evo chair” and “secretlab titan evo gaming chair”, summed into one figure.

- [DXRacer profile](/demand/nz/brands/dxracer)
- [Secretlab profile](/demand/nz/brands/secretlab)
- [All gaming and office chair brands in New Zealand](/demand/nz/categories/nz-gaming-chair-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, DXRacer or Secretlab?

In August 2026, Secretlab had more branded searches than DXRacer among gaming and office chair brands in New Zealand. Secretlab was estimated to have 6.1K branded searches compared to DXRacer’s 570, and held a 41.5% Share of Search versus DXRacer’s 3.9%.

## Cite this page

Brandwave. "DXRacer vs Secretlab: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dxracer-vs-secretlab

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dxracer-vs-secretlab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.