--- title: "DVS vs Puma: Which is searched more in New Zealand?" description: "Is DVS or Puma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skate shoes brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dvs-vs-puma" publisher: "Brandwave" --- # DVS vs Puma: Which is searched more in New Zealand? Is DVS or Puma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skate shoes brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DVS and Puma - **Competitive set**: Skate shoes brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **DVS Share of Search**: 0.3% - **Puma Share of Search**: 12.1% ## Is DVS or Puma more popular in search? - In September 2026, Puma had more branded searches than DVS among skate shoes brands in New Zealand. Puma had about 28,600 branded searches, while DVS had 720. Puma made up 12.1% of all skate shoes brand searches we track, and DVS accounted for 0.3%. - Puma was ahead of DVS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DVS’s share of searches among skate shoes brands in New Zealand moved from 0.41% to 0.3%, and its estimated monthly branded searches moved from 880 to 720. - Across the 12 months ending September 2026, Puma’s share of searches among skate shoes brands in New Zealand moved from 10.5% to 12.1%, and its estimated monthly branded searches moved from 22.6K to 28.6K. ## Top skate shoes brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither DVS nor Puma showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vans | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nike | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | etnies | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | New Balance | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Adidas | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Puma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DVS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about skate shoes brands - Asked ChatGPT "Which skate shoe brand should I buy in New Zealand?": 1. Vans, 2. etnies, 3. Nike, 4. New Balance, 5. Adidas - Asked ChatGPT "What are the best skate shoe brands in New Zealand?": 1. Vans, 2. Nike, 3. etnies, 4. Adidas, 5. New Balance - Asked ChatGPT "What's the best skate shoe brand in New Zealand for everyday skating?": 1. Vans, 2. etnies, 3. New Balance, 4. Nike - Searched Google, AI Overview "skate shoes nz": 1. Nike, 2. New Balance, 3. Vans, 4. Adidas - Searched Google, AI Overview "skate shoe brands": 1. Nike, 2. Vans, 3. Adidas, 4. New Balance, 5. etnies Not named in any answer: Puma and DVS. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand skate shoes brands in September 2026? - Estimated monthly branded searches for Puma in New Zealand rose 26.6% over 12 measured months, from 22.6K to 28.6K in September 2026. - Estimated monthly branded searches for DVS in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026. ## Month by month | Month | DVS estimated searches | DVS Share of Search | DVS rank | Puma estimated searches | Puma Share of Search | Puma rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 0.41% | 6 | 22.6K | 10.5% | 4 | | Nov 2025 | 720 | 0.26% | 6 | 26.1K | 9.4% | 4 | | Dec 2025 | 590 | 0.21% | 6 | 32.1K | 11.7% | 4 | | Jan 2026 | 720 | 0.33% | 6 | 22.2K | 10.3% | 4 | | Feb 2026 | 880 | 0.48% | 6 | 18.1K | 9.9% | 4 | | Mar 2026 | 1K | 0.45% | 6 | 23.6K | 10.6% | 4 | | Apr 2026 | 1.6K | 0.72% | 5 | 23.7K | 10.7% | 4 | | May 2026 | 2.4K | 0.96% | 5 | 23.7K | 9.5% | 4 | | Jun 2026 | 2.4K | 0.91% | 5 | 36.9K | 13.9% | 4 | | Jul 2026 | 2.4K | 0.97% | 5 | 33K | 13.3% | 4 | | Aug 2026 | 1.3K | 0.52% | 6 | 29.2K | 11.8% | 4 | | Sep 2026 | 720 | 0.3% | 6 | 28.6K | 12.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using DVS’s and Puma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DVS**: Measured on the search term “dvs system”. - **Puma**: Measured on the search terms “puma”, “puma ballet flats”, “puma footy boots”, “puma logos”, “puma outlet”, “puma sale”, “puma speed cat”, “puma speedcat”, “puma wedge” and “speedcat puma”, summed into one figure. - [DVS profile](/demand/nz/brands/dvs) - [Puma profile](/demand/nz/brands/puma) - [All skate shoes brands in New Zealand](/demand/nz/categories/nz-skate-shoes-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DVS or Puma more popular in search? In September 2026, Puma had more branded searches than DVS among skate shoes brands in New Zealand. Puma had about 28,600 branded searches, while DVS had 720. Puma made up 12.1% of all skate shoes brand searches we track, and DVS accounted for 0.3%. ## Cite this page Brandwave. "DVS vs Puma: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dvs-vs-puma This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dvs-vs-puma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.