---
title: "Dux vs Thermann: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Dux or Thermann? Compare estimated monthly branded-search demand and Share of Search inside the Hot water system brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/dux-vs-thermann"
publisher: "Brandwave"
---

# Dux vs Thermann: Which is more popular by branded search in New Zealand?

Which is more popular in search, Dux or Thermann? Compare estimated monthly branded-search demand and Share of Search inside the Hot water system brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dux and Thermann
- **Competitive set**: Hot water system brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Dux Share of Search**: 0.54%
- **Thermann Share of Search**: 1.1%

## Which is more popular in search, Dux or Thermann?

- In August 2026, Thermann had more branded searches than Dux among hot water system brands in New Zealand. Thermann was estimated to have 190 branded searches compared to Dux’s 90, and held a 1.1% Share of Search versus Dux’s 0.54%.
- Thermann was ahead of Dux in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dux’s estimated Share of Search among hot water system brands in New Zealand moved from 0.51% to 0.54%, and its estimated monthly branded searches moved from 70 to 90.
- Across the 11 months ending August 2026, Thermann’s estimated Share of Search among hot water system brands in New Zealand moved from 1.3% to 1.1%, and its estimated monthly branded searches moved from 180 to 190.

## How did search popularity change for New Zealand hot water system brands in August 2026?

- Estimated monthly branded searches for Dux in New Zealand rose 28.6% over 11 measured months, from 70 to 90 in August 2026.

## Month by month

| Month | Dux estimated searches | Dux Share of Search | Dux rank | Thermann estimated searches | Thermann Share of Search | Thermann rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 70 | 0.51% | 5 | 180 | 1.3% | 4 |
| Nov 2025 | 90 | 0.74% | 5 | 150 | 1.2% | 4 |
| Dec 2025 | 70 | 0.73% | 5 | 130 | 1.4% | 4 |
| Jan 2026 | 80 | 0.71% | 5 | 110 | 0.98% | 4 |
| Feb 2026 | 80 | 0.62% | 5 | 130 | 1% | 4 |
| Mar 2026 | 90 | 0.61% | 5 | 210 | 1.4% | 4 |
| Apr 2026 | 80 | 0.54% | 5 | 150 | 1% | 4 |
| May 2026 | 100 | 0.58% | 5 | 160 | 0.93% | 4 |
| Jun 2026 | 90 | 0.52% | 5 | 170 | 0.98% | 4 |
| Jul 2026 | 70 | 0.39% | 5 | 170 | 0.96% | 4 |
| Aug 2026 | 90 | 0.54% | 5 | 190 | 1.1% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Dux’s and Thermann’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dux**: Measured on the search terms “dux gas hot water”, “dux hot water” and “dux hot water cylinder”, summed into one figure.
- **Thermann**: Measured on the search terms “thermann”, “thermann gas hot water”, “thermann hot water”, “thermann hot water cylinder” and “thermann nz”, summed into one figure.

- [Dux profile](/demand/nz/brands/dux)
- [Thermann profile](/demand/nz/brands/thermann)
- [All hot water system brands in New Zealand](/demand/nz/categories/nz-hot-water-system-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dux or Thermann?

In August 2026, Thermann had more branded searches than Dux among hot water system brands in New Zealand. Thermann was estimated to have 190 branded searches compared to Dux’s 90, and held a 1.1% Share of Search versus Dux’s 0.54%.

## Cite this page

Brandwave. "Dux vs Thermann: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dux-vs-thermann

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dux-vs-thermann. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.