--- title: "Duracell vs Panasonic Batteries: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Duracell or Panasonic Batteries? Compare estimated monthly branded-search demand and Share of Search inside the Battery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/duracell-vs-panasonic-batteries" publisher: "Brandwave" --- # Duracell vs Panasonic Batteries: Which is more popular by branded search in New Zealand? Which is more popular in search, Duracell or Panasonic Batteries? Compare estimated monthly branded-search demand and Share of Search inside the Battery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Duracell and Panasonic Batteries - **Competitive set**: Battery brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Duracell Share of Search**: 28.6% - **Panasonic Batteries Share of Search**: 20% ## Which is more popular in search, Duracell or Panasonic Batteries? - In August 2026, Duracell had more branded searches than Panasonic Batteries among battery brands in New Zealand. Duracell was estimated to have 2.7K branded searches compared to Panasonic Batteries’ 1.9K, and held a 28.6% Share of Search versus Panasonic Batteries’ 20%. - The lead changed hands 2 times in the 11 months ending August 2026: Panasonic Batteries took it in December 2025, Duracell took it in January 2026. - Across the 11 months ending August 2026, Duracell’s estimated Share of Search among battery brands in New Zealand moved from 23.1% to 28.6%, and its estimated monthly branded searches moved from 950 to 2.7K. - Across the 11 months ending August 2026, Panasonic Batteries’ estimated Share of Search among battery brands in New Zealand moved from 19.7% to 20%, and its estimated monthly branded searches moved from 810 to 1.9K. ## How did search popularity change for New Zealand battery brands in August 2026? - In August 2026, Energizer overtook Duracell to take the highest estimated Share of Search among battery brands in New Zealand, at 46.9%. - In August 2026, Duracell lost estimated Share of Search among battery brands in New Zealand, from 40.7% to 28.6%. - Estimated monthly branded searches for Panasonic Batteries in New Zealand rose 133.3% over 11 measured months, from 810 to 1.9K in August 2026. ## Month by month | Month | Duracell estimated searches | Duracell Share of Search | Duracell rank | Panasonic Batteries estimated searches | Panasonic Batteries Share of Search | Panasonic Batteries rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 950 | 23.1% | 2 | 810 | 19.7% | 3 | | Nov 2025 | 900 | 22% | 2 | 900 | 22% | 3 | | Dec 2025 | 940 | 18.7% | 3 | 1.2K | 24.1% | 2 | | Jan 2026 | 1.7K | 29.5% | 2 | 1K | 18.3% | 3 | | Feb 2026 | 1.7K | 27.4% | 2 | 1.2K | 19% | 3 | | Mar 2026 | 2.5K | 33.4% | 2 | 1.3K | 17.4% | 3 | | Apr 2026 | 3.3K | 35.5% | 2 | 1.3K | 13.5% | 3 | | May 2026 | 5.2K | 45.3% | 1 | 1.9K | 16.7% | 3 | | Jun 2026 | 5K | 44.4% | 1 | 2.4K | 21.2% | 3 | | Jul 2026 | 4.8K | 40.7% | 1 | 2.4K | 20.4% | 3 | | Aug 2026 | 2.7K | 28.6% | 2 | 1.9K | 20% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Duracell’s and Panasonic Batteries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Duracell**: Measured on the search terms “battery aaa duracell”, “battery duracell 9v”, “duracell”, “duracell 2032 battery”, “duracell aa alkaline”, “duracell batteries”, “duracell com”, “duracell coppertop 9v battery”, “duracell coppertop aa batteries”, “duracell coppertop aaa batteries”, “duracell coppertop batteries”, “duracell coppertop c batteries”, “duracell coppertop d batteries”, “duracell near me”, “duracell nz” and “duracell online”, summed into one figure. - **Panasonic Batteries**: Measured on the search terms “aaa panasonic eneloop”, “eneloop”, “eneloop aa”, “eneloop aaa”, “eneloop batteri”, “eneloop eneloop pro”, “eneloop rechargeable”, “panasonic batteries”, “panasonic eneloop”, “panasonic eneloop aaa rechargeable batteries”, “panasonic eneloop batteries” and “panasonic eneloop rechargeable”, summed into one figure. - [Duracell profile](/demand/nz/brands/duracell) - [Panasonic Batteries profile](/demand/nz/brands/panasonic-batteries) - [All battery brands in New Zealand](/demand/nz/categories/nz-battery-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Duracell or Panasonic Batteries? In August 2026, Duracell had more branded searches than Panasonic Batteries among battery brands in New Zealand. Duracell was estimated to have 2.7K branded searches compared to Panasonic Batteries’ 1.9K, and held a 28.6% Share of Search versus Panasonic Batteries’ 20%. ## Cite this page Brandwave. "Duracell vs Panasonic Batteries: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/duracell-vs-panasonic-batteries This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/duracell-vs-panasonic-batteries. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.