--- title: "Duracell vs Eveready: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Duracell or Eveready? Compare estimated monthly branded-search demand and Share of Search inside the Battery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/duracell-vs-eveready" publisher: "Brandwave" --- # Duracell vs Eveready: Which is more popular by branded search in New Zealand? Which is more popular in search, Duracell or Eveready? Compare estimated monthly branded-search demand and Share of Search inside the Battery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Duracell and Eveready - **Competitive set**: Battery brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Duracell Share of Search**: 28.6% - **Eveready Share of Search**: 4.5% ## Which is more popular in search, Duracell or Eveready? - In August 2026, Duracell had more branded searches than Eveready among battery brands in New Zealand. Duracell was estimated to have 2.7K branded searches compared to Eveready’s 430, and held a 28.6% Share of Search versus Eveready’s 4.5%. - Duracell was ahead of Eveready in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Duracell’s estimated Share of Search among battery brands in New Zealand moved from 23.1% to 28.6%, and its estimated monthly branded searches moved from 950 to 2.7K. - Across the 11 months ending August 2026, Eveready’s estimated Share of Search among battery brands in New Zealand moved from 6.1% to 4.5%, and its estimated monthly branded searches moved from 250 to 430. ## How did search popularity change for New Zealand battery brands in August 2026? - In August 2026, Energizer overtook Duracell to take the highest estimated Share of Search among battery brands in New Zealand, at 46.9%. - In August 2026, Duracell lost estimated Share of Search among battery brands in New Zealand, from 40.7% to 28.6%. - In August 2026, Eveready lost estimated Share of Search among battery brands in New Zealand, from 5.9% to 4.5%. ## Month by month | Month | Duracell estimated searches | Duracell Share of Search | Duracell rank | Eveready estimated searches | Eveready Share of Search | Eveready rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 950 | 23.1% | 2 | 250 | 6.1% | 4 | | Nov 2025 | 900 | 22% | 2 | 240 | 5.9% | 4 | | Dec 2025 | 940 | 18.7% | 3 | 310 | 6.2% | 4 | | Jan 2026 | 1.7K | 29.5% | 2 | 290 | 5.1% | 4 | | Feb 2026 | 1.7K | 27.4% | 2 | 240 | 3.8% | 4 | | Mar 2026 | 2.5K | 33.4% | 2 | 300 | 4.1% | 4 | | Apr 2026 | 3.3K | 35.5% | 2 | 630 | 6.7% | 4 | | May 2026 | 5.2K | 45.3% | 1 | 400 | 3.5% | 4 | | Jun 2026 | 5K | 44.4% | 1 | 720 | 6.5% | 4 | | Jul 2026 | 4.8K | 40.7% | 1 | 690 | 5.9% | 4 | | Aug 2026 | 2.7K | 28.6% | 2 | 430 | 4.5% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Duracell’s and Eveready’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Duracell**: Measured on the search terms “battery aaa duracell”, “battery duracell 9v”, “duracell”, “duracell 2032 battery”, “duracell aa alkaline”, “duracell batteries”, “duracell com”, “duracell coppertop 9v battery”, “duracell coppertop aa batteries”, “duracell coppertop aaa batteries”, “duracell coppertop batteries”, “duracell coppertop c batteries”, “duracell coppertop d batteries”, “duracell near me”, “duracell nz” and “duracell online”, summed into one figure. - **Eveready**: Measured on the search terms “eveready aa batteries”, “eveready batteries”, “eveready batteries super heavy duty”, “eveready dolphin torch battery”, “eveready super heavy duty batteries” and “eveready torch”, summed into one figure. - [Duracell profile](/demand/nz/brands/duracell) - [Eveready profile](/demand/nz/brands/eveready) - [All battery brands in New Zealand](/demand/nz/categories/nz-battery-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Duracell or Eveready? In August 2026, Duracell had more branded searches than Eveready among battery brands in New Zealand. Duracell was estimated to have 2.7K branded searches compared to Eveready’s 430, and held a 28.6% Share of Search versus Eveready’s 4.5%. ## Cite this page Brandwave. "Duracell vs Eveready: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/duracell-vs-eveready This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/duracell-vs-eveready. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.