--- title: "Duplicator vs UpdraftPlus: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Duplicator or UpdraftPlus? Compare estimated monthly branded-search demand and Share of Search inside the WordPress backup plugins set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/duplicator-vs-updraftplus" publisher: "Brandwave" --- # Duplicator vs UpdraftPlus: Which is more popular by branded search in New Zealand? Which is more popular in search, Duplicator or UpdraftPlus? Compare estimated monthly branded-search demand and Share of Search inside the WordPress backup plugins set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Duplicator and UpdraftPlus - **Competitive set**: WordPress backup plugins - **Market**: New Zealand - **Month measured**: Aug 2026 - **Duplicator Share of Search**: 34.5% - **UpdraftPlus Share of Search**: 37.9% ## Which is more popular in search, Duplicator or UpdraftPlus? - In August 2026, UpdraftPlus had more branded searches than Duplicator among WordPress backup plugins in New Zealand. UpdraftPlus was estimated to have 110 branded searches compared to Duplicator’s 100, and held a 37.9% Share of Search versus Duplicator’s 34.5%. - The lead changed hands 3 times in the 11 months ending August 2026: UpdraftPlus took it in June 2026, Duplicator took it in July 2026, UpdraftPlus took it in August 2026. - Across the 11 months ending August 2026, Duplicator’s estimated Share of Search among WordPress backup plugins in New Zealand moved from 37.5% to 34.5%, and its estimated monthly branded searches moved from 90 to 100. - Across the 11 months ending August 2026, UpdraftPlus’ estimated Share of Search among WordPress backup plugins in New Zealand moved from 29.2% to 37.9%, and its estimated monthly branded searches moved from 70 to 110. ## How did search popularity change for New Zealand WordPress backup plugins in August 2026? - In August 2026, UpdraftPlus overtook Duplicator to take the highest estimated Share of Search among WordPress backup plugins in New Zealand, at 37.9%. - In August 2026, Duplicator lost estimated Share of Search among WordPress backup plugins in New Zealand, from 39.1% to 34.5%. ## Month by month | Month | Duplicator estimated searches | Duplicator Share of Search | Duplicator rank | UpdraftPlus estimated searches | UpdraftPlus Share of Search | UpdraftPlus rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 37.5% | 1 | 70 | 29.2% | 2 | | Nov 2025 | 100 | 37% | 1 | 90 | 33.3% | 2 | | Dec 2025 | 100 | 43.5% | 1 | 60 | 26.1% | 2 | | Jan 2026 | 100 | 38.5% | 1 | 80 | 30.8% | 2 | | Feb 2026 | 110 | 44% | 1 | 80 | 32% | 2 | | Mar 2026 | 110 | 37.9% | 1 | 90 | 31% | 2 | | Apr 2026 | 90 | 37.5% | 1 | 70 | 29.2% | 2 | | May 2026 | 110 | 36.7% | 1 | 100 | 33.3% | 2 | | Jun 2026 | 110 | 35.5% | 2 | 120 | 38.7% | 1 | | Jul 2026 | 90 | 39.1% | 1 | 60 | 26.1% | 2 | | Aug 2026 | 100 | 34.5% | 2 | 110 | 37.9% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Duplicator’s and UpdraftPlus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Duplicator**: Measured on the search terms “duplicator backup”, “duplicator com”, “duplicator migration”, “duplicator plugin”, “duplicator plugin for wordpress”, “duplicator pro”, “duplicator pro multisite”, “duplicator pro plugin”, “duplicator pro price”, “duplicator pro wordpress”, “duplicator pro wordpress plugin”, “duplicator wordpress”, “duplicator wordpress backup”, “duplicator wordpress migration plugin”, “wordpress duplicator plugin”, “wordpress duplicator restore backup”, “wordpress ea duplicator”, “wordpress page duplicator”, “wordpress page duplicator plugin”, “wordpress post duplicator” and “wordpress site duplicator”, summed into one figure. - **UpdraftPlus**: Measured on the search terms “restore website with updraftplus”, “updraft plus”, “updraft plus pricing”, “updraftplus”, “updraftplus backup”, “updraftplus backup plugin”, “updraftplus backup restore”, “updraftplus com”, “updraftplus plugin”, “updraftplus wordpress”, “updraftplus wordpress backup”, “updraftplus wordpress backup plugin”, “wordpress plugin updraftplus” and “wordpress updraft plus”, summed into one figure. - [Duplicator profile](/demand/nz/brands/duplicator) - [UpdraftPlus profile](/demand/nz/brands/updraftplus) - [All WordPress backup plugins in New Zealand](/demand/nz/categories/nz-wordpress-backup-plugins): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Duplicator or UpdraftPlus? In August 2026, UpdraftPlus had more branded searches than Duplicator among WordPress backup plugins in New Zealand. UpdraftPlus was estimated to have 110 branded searches compared to Duplicator’s 100, and held a 37.9% Share of Search versus Duplicator’s 34.5%. ## Cite this page Brandwave. "Duplicator vs UpdraftPlus: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/duplicator-vs-updraftplus This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/duplicator-vs-updraftplus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.