--- title: "Duplicator vs Kadence Backups: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Duplicator or Kadence Backups? Compare estimated monthly branded-search demand and Share of Search inside the WordPress backup plugins set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/duplicator-vs-kadence-backups" publisher: "Brandwave" --- # Duplicator vs Kadence Backups: Which is more popular by branded search in New Zealand? Which is more popular in search, Duplicator or Kadence Backups? Compare estimated monthly branded-search demand and Share of Search inside the WordPress backup plugins set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Duplicator and Kadence Backups - **Competitive set**: WordPress backup plugins - **Market**: New Zealand - **Month measured**: Aug 2026 - **Duplicator Share of Search**: 34.5% - **Kadence Backups Share of Search**: 10.3% ## Which is more popular in search, Duplicator or Kadence Backups? - In August 2026, Duplicator had more branded searches than Kadence Backups among WordPress backup plugins in New Zealand. Duplicator was estimated to have 100 branded searches compared to Kadence Backups’ 30, and held a 34.5% Share of Search versus Kadence Backups’ 10.3%. - Duplicator was ahead of Kadence Backups in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Duplicator’s estimated Share of Search among WordPress backup plugins in New Zealand moved from 37.5% to 34.5%, and its estimated monthly branded searches moved from 90 to 100. - Across the 11 months ending August 2026, Kadence Backups’ estimated Share of Search among WordPress backup plugins in New Zealand moved from 8.3% to 10.3%, and its estimated monthly branded searches moved from 20 to 30. ## How did search popularity change for New Zealand WordPress backup plugins in August 2026? - In August 2026, UpdraftPlus overtook Duplicator to take the highest estimated Share of Search among WordPress backup plugins in New Zealand, at 37.9%. - In August 2026, Kadence Backups overtook BlogVault to rank 4th among WordPress backup plugins in New Zealand, at 10.3%. - In August 2026, Duplicator lost estimated Share of Search among WordPress backup plugins in New Zealand, from 39.1% to 34.5%. ## Month by month | Month | Duplicator estimated searches | Duplicator Share of Search | Duplicator rank | Kadence Backups estimated searches | Kadence Backups Share of Search | Kadence Backups rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 37.5% | 1 | 20 | 8.3% | 4 | | Nov 2025 | 100 | 37% | 1 | 20 | 7.4% | 4 | | Dec 2025 | 100 | 43.5% | 1 | 20 | 8.7% | 4 | | Jan 2026 | 100 | 38.5% | 1 | 20 | 7.7% | 5 | | Feb 2026 | 110 | 44% | 1 | 20 | 8% | 4 | | Mar 2026 | 110 | 37.9% | 1 | 50 | 17.2% | 3 | | Apr 2026 | 90 | 37.5% | 1 | 20 | 8.3% | 5 | | May 2026 | 110 | 36.7% | 1 | 10 | 3.3% | 5 | | Jun 2026 | 110 | 35.5% | 2 | 40 | 12.9% | 3 | | Jul 2026 | 90 | 39.1% | 1 | 10 | 4.3% | 5 | | Aug 2026 | 100 | 34.5% | 2 | 30 | 10.3% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Duplicator’s and Kadence Backups’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Duplicator**: Measured on the search terms “duplicator backup”, “duplicator com”, “duplicator migration”, “duplicator plugin”, “duplicator plugin for wordpress”, “duplicator pro”, “duplicator pro multisite”, “duplicator pro plugin”, “duplicator pro price”, “duplicator pro wordpress”, “duplicator pro wordpress plugin”, “duplicator wordpress”, “duplicator wordpress backup”, “duplicator wordpress migration plugin”, “wordpress duplicator plugin”, “wordpress duplicator restore backup”, “wordpress ea duplicator”, “wordpress page duplicator”, “wordpress page duplicator plugin”, “wordpress post duplicator” and “wordpress site duplicator”, summed into one figure. - **Kadence Backups**: Measured on the search terms “backup buddy”, “backup buddy plugin”, “backup buddy wordpress”, “backupbuddy”, “backupbuddy plugin”, “backupbuddy wordpress”, “kadence backups” and “solid backups”, summed into one figure. - [Duplicator profile](/demand/nz/brands/duplicator) - [Kadence Backups profile](/demand/nz/brands/kadence-backups) - [All WordPress backup plugins in New Zealand](/demand/nz/categories/nz-wordpress-backup-plugins): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Duplicator or Kadence Backups? In August 2026, Duplicator had more branded searches than Kadence Backups among WordPress backup plugins in New Zealand. Duplicator was estimated to have 100 branded searches compared to Kadence Backups’ 30, and held a 34.5% Share of Search versus Kadence Backups’ 10.3%. ## Cite this page Brandwave. "Duplicator vs Kadence Backups: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/duplicator-vs-kadence-backups This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/duplicator-vs-kadence-backups. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.