--- title: "Duolingo vs Rosetta Stone: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Duolingo or Rosetta Stone? Compare estimated monthly branded-search demand and Share of Search inside the Language learning apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/duolingo-vs-rosetta-stone" publisher: "Brandwave" --- # Duolingo vs Rosetta Stone: Which is more popular by branded search in New Zealand? Which is more popular in search, Duolingo or Rosetta Stone? Compare estimated monthly branded-search demand and Share of Search inside the Language learning apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Duolingo and Rosetta Stone - **Competitive set**: Language learning apps - **Market**: New Zealand - **Month measured**: Aug 2026 - **Duolingo Share of Search**: 89.9% - **Rosetta Stone Share of Search**: 5.3% ## Which is more popular in search, Duolingo or Rosetta Stone? - In August 2026, Duolingo had more branded searches than Rosetta Stone among language learning apps in New Zealand. Duolingo was estimated to have 42.5K branded searches compared to Rosetta Stone’s 2.5K, and held an 89.9% Share of Search versus Rosetta Stone’s 5.3%. - Duolingo was ahead of Rosetta Stone in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Duolingo’s estimated Share of Search among language learning apps in New Zealand moved from 90.8% to 89.9%, and its estimated monthly branded searches moved from 34.7K to 42.5K. - Across the 11 months ending August 2026, Rosetta Stone’s estimated Share of Search among language learning apps in New Zealand moved from 4.9% to 5.3%, and its estimated monthly branded searches moved from 1.9K to 2.5K. ## How did search popularity change for New Zealand language learning apps in August 2026? - In August 2026, Duolingo gained estimated Share of Search among language learning apps in New Zealand, from 85.7% to 89.9%. - In August 2026, Rosetta Stone rose from 3rd to 2nd among language learning apps in New Zealand. ## Month by month | Month | Duolingo estimated searches | Duolingo Share of Search | Duolingo rank | Rosetta Stone estimated searches | Rosetta Stone Share of Search | Rosetta Stone rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 34.7K | 90.8% | 1 | 1.9K | 4.9% | 2 | | Nov 2025 | 28.2K | 83.1% | 1 | 3.4K | 10.1% | 2 | | Dec 2025 | 19.1K | 83.6% | 1 | 2.2K | 9.7% | 2 | | Jan 2026 | 19.3K | 84.7% | 1 | 1.6K | 7.2% | 2 | | Feb 2026 | 29.8K | 83.7% | 1 | 1.8K | 5.1% | 3 | | Mar 2026 | 37.1K | 86.6% | 1 | 1.7K | 3.9% | 3 | | Apr 2026 | 25.1K | 87.1% | 1 | 1.2K | 4.3% | 2 | | May 2026 | 32.1K | 77.9% | 1 | 3.1K | 7.4% | 3 | | Jun 2026 | 49.6K | 88.5% | 1 | 2K | 3.6% | 3 | | Jul 2026 | 50.6K | 85.7% | 1 | 3.3K | 5.6% | 3 | | Aug 2026 | 42.5K | 89.9% | 1 | 2.5K | 5.3% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Duolingo’s and Rosetta Stone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Duolingo**: Measured on the search terms “com duolingo”, “duolingo”, “duolingo abc”, “duolingo anime”, “duolingo app”, “duolingo cost”, “duolingo for schools”, “duolingo free”, “duolingo irish”, “duolingo language”, “duolingo language learning”, “duolingo learn”, “duolingo learn english”, “duolingo math”, “duolingo near me”, “duolingo new zealand”, “duolingo nz”, “duolingo online”, “duolingo price”, “duolingo web”, “learn spanish duolingo” and “super duolingo”, summed into one figure. - **Rosetta Stone**: Measured on the search terms “learn spanish online rosetta stone”, “rosetta stone”, “rosetta stone app”, “rosetta stone language”, “rosetta stone learn”, “rosetta stone learn spanish”, “rosetta stone near me”, “rosetta stone new zealand”, “rosetta stone nz”, “rosetta stone online”, “rosettastone”, “rosettastone app”, “rosettastone com”, “rosettastone language”, “rosettastone spanish”, “spanish lessons rosetta stone” and “the rosetta stone”, summed into one figure. - [Duolingo profile](/demand/nz/brands/duolingo) - [Rosetta Stone profile](/demand/nz/brands/rosetta-stone) - [All language learning apps in New Zealand](/demand/nz/categories/nz-language-learning-apps): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Duolingo or Rosetta Stone? In August 2026, Duolingo had more branded searches than Rosetta Stone among language learning apps in New Zealand. Duolingo was estimated to have 42.5K branded searches compared to Rosetta Stone’s 2.5K, and held an 89.9% Share of Search versus Rosetta Stone’s 5.3%. ## Cite this page Brandwave. "Duolingo vs Rosetta Stone: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/duolingo-vs-rosetta-stone This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/duolingo-vs-rosetta-stone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.