--- title: "Dunstalls vs Terry Longley & Sons Funeral Services: Which is more popular in New Zealand?" description: "Is Dunstalls or Terry Longley & Sons Funeral Services more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hawkes Bay funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dunstalls-vs-terry-longley" publisher: "Brandwave" --- # Dunstalls vs Terry Longley & Sons Funeral Services: Which is more popular in New Zealand? Is Dunstalls or Terry Longley & Sons Funeral Services more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hawkes Bay funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dunstalls and Terry Longley & Sons Funeral Services - **Competitive set**: Hawkes Bay funeral directors - **Market**: New Zealand - **Month measured**: Oct 2026 - **Dunstalls Share of Search**: 27.4% - **Terry Longley & Sons Funeral Services Share of Search**: 0.88% ## Is Dunstalls or Terry Longley & Sons Funeral Services more popular in search? - In October 2026, Dunstalls had more branded searches than Terry Longley & Sons Funeral Services among hawkes Bay funeral directors in New Zealand. Dunstalls had about 310 branded searches, while Terry Longley & Sons Funeral Services had 10. Dunstalls made up 27.4% of all hawkes Bay funeral director searches we track, and Terry Longley & Sons Funeral Services accounted for 0.88%. - Dunstalls was ahead of Terry Longley & Sons Funeral Services in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Dunstalls’ share of searches among hawkes Bay funeral directors in New Zealand moved from 36.7% to 27.4%, and its estimated monthly branded searches moved from 400 to 310. - Across the 12 months ending October 2026, Terry Longley & Sons Funeral Services’ share of searches among hawkes Bay funeral directors in New Zealand moved from 0.92% to 0.88%, and its estimated monthly branded searches held steady at 10. ## Top hawkes Bay funeral directors in ChatGPT and Google AI Overviews In three ChatGPT questions, Terry Longley & Sons Funeral Services appeared in all three answers. Dunstalls was mentioned in one out of three: in one of the three ChatGPT answers. Terry Longley & Sons Funeral Services was listed before Dunstalls in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Gentle Touch Funeral Services | 1st | 3 of 3 | 3 of 3 | | Terry Longley & Sons Funeral Services | 2nd | 3 of 3 | 3 of 3 | | Beth Shan | 3rd | 2 of 3 | 2 of 3 | | Howard & Gannon | 4th | 2 of 3 | 2 of 3 | | Dunstalls | 5th | 1 of 3 | 1 of 3 | | Terry Longley & Son | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about hawkes Bay funeral directors - Asked ChatGPT "Which Hawkes Bay funeral director should I hire in Hawke's Bay Region, New Zealand?": 1. Gentle Touch Funeral Services, 2. Terry Longley & Sons Funeral Services, 3. Beth Shan - Asked ChatGPT "What are the best Hawkes Bay funeral directors in Hawke's Bay Region, New Zealand?": 1. Beth Shan, 2. Gentle Touch Funeral Services, 3. Terry Longley & Sons Funeral Services, 4. Howard & Gannon, 5. Dunstalls - Asked ChatGPT "What's the best Hawkes Bay funeral director in Hawke's Bay Region, New Zealand for a family funeral?": 1. Terry Longley & Sons Funeral Services, 2. Gentle Touch Funeral Services, 3. Howard & Gannon Not named in any answer: Terry Longley & Son. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hawkes Bay funeral directors in October 2026? - In October 2026, Dunstalls gained share of searches among hawkes Bay funeral directors in New Zealand, from 24.8% to 27.4%. ## How has branded search for Dunstalls and Terry Longley & Sons Funeral Services changed in New Zealand over the last 12 months? | Month | Dunstalls estimated searches | Dunstalls Share of Search | Dunstalls rank | Terry Longley & Sons Funeral Services estimated searches | Terry Longley & Sons Funeral Services Share of Search | Terry Longley & Sons Funeral Services rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 400 | 36.7% | 2 | 10 | 0.92% | 6 | | Dec 2025 | 350 | 33.7% | 2 | 0 | 0% | 6 | | Jan 2026 | 500 | 34.2% | 2 | 0 | 0% | 6 | | Feb 2026 | 660 | 48.2% | 1 | 10 | 0.73% | 6 | | Mar 2026 | 440 | 36.4% | 2 | 10 | 0.83% | 6 | | Apr 2026 | 430 | 32.8% | 2 | 10 | 0.76% | 6 | | May 2026 | 430 | 35.8% | 2 | 10 | 0.83% | 6 | | Jun 2026 | 420 | 34.7% | 2 | 10 | 0.83% | 6 | | Jul 2026 | 460 | 32.9% | 2 | 10 | 0.71% | 6 | | Aug 2026 | 620 | 42.8% | 1 | 10 | 0.69% | 6 | | Sep 2026 | 300 | 24.8% | 2 | 10 | 0.83% | 6 | | Oct 2026 | 310 | 27.4% | 2 | 10 | 0.88% | 6 | ## How are Dunstalls’ and Terry Longley & Sons Funeral Services’ branded searches counted? Brandwave collects information about searches that people make online using Dunstalls’ and Terry Longley & Sons Funeral Services’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dunstalls**: Measured on the search terms “dunstalls” and “dunstalls funeral”, summed into one figure. - **Terry Longley & Sons Funeral Services**: Measured on the search term “terry longley funeral”. - [Dunstalls profile](/demand/nz/brands/dunstalls) - [Terry Longley & Sons Funeral Services profile](/demand/nz/brands/terry-longley) - [All hawkes Bay funeral directors in New Zealand](/demand/nz/locations/hawke-s-bay-region/funeral-directors): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dunstalls or Terry Longley & Sons Funeral Services more popular in search? In October 2026, Dunstalls had more branded searches than Terry Longley & Sons Funeral Services among hawkes Bay funeral directors in New Zealand. Dunstalls had about 310 branded searches, while Terry Longley & Sons Funeral Services had 10. Dunstalls made up 27.4% of all hawkes Bay funeral director searches we track, and Terry Longley & Sons Funeral Services accounted for 0.88%. ## Cite this page Brandwave. "Dunstalls vs Terry Longley & Sons Funeral Services: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/dunstalls-vs-terry-longley This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dunstalls-vs-terry-longley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.