--- title: "Dunstalls vs Terry Longley & Son: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Dunstalls or Terry Longley & Son? Compare estimated monthly branded-search demand and Share of Search inside the Hawkes Bay funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dunstalls-vs-terry-longley-and-son" publisher: "Brandwave" --- # Dunstalls vs Terry Longley & Son: Which is more popular by branded search in New Zealand? Which is more popular in search, Dunstalls or Terry Longley & Son? Compare estimated monthly branded-search demand and Share of Search inside the Hawkes Bay funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dunstalls and Terry Longley & Son - **Competitive set**: Hawkes Bay funeral directors - **Market**: New Zealand - **Month measured**: Aug 2026 - **Dunstalls Share of Search**: 30.7% - **Terry Longley & Son Share of Search**: 4.6% ## Which is more popular in search, Dunstalls or Terry Longley & Son? - In August 2026, Dunstalls had more branded searches than Terry Longley & Son among hawkes bay funeral directors in New Zealand. Dunstalls was estimated to have 930 branded searches compared to Terry Longley & Son’s 140, and held a 30.7% Share of Search versus Terry Longley & Son’s 4.6%. - Dunstalls was ahead of Terry Longley & Son in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Dunstalls’ estimated Share of Search among hawkes bay funeral directors in New Zealand moved from 27.2% to 30.7%, and its estimated monthly branded searches moved from 740 to 930. - Across the 11 months ending August 2026, Terry Longley & Son’s estimated Share of Search among hawkes bay funeral directors in New Zealand moved from 5.5% to 4.6%, and its estimated monthly branded searches moved from 150 to 140. ## How did search popularity change for New Zealand hawkes bay funeral directors in August 2026? - In August 2026, Dunstalls gained estimated Share of Search among hawkes bay funeral directors in New Zealand, from 29.8% to 30.7%. - In August 2026, Terry Longley & Son lost estimated Share of Search among hawkes bay funeral directors in New Zealand, from 8.7% to 4.6%. ## Month by month | Month | Dunstalls estimated searches | Dunstalls Share of Search | Dunstalls rank | Terry Longley & Son estimated searches | Terry Longley & Son Share of Search | Terry Longley & Son rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 740 | 27.2% | 2 | 150 | 5.5% | 4 | | Nov 2025 | 580 | 25.8% | 2 | 100 | 4.4% | 4 | | Dec 2025 | 610 | 26.2% | 2 | 80 | 3.4% | 4 | | Jan 2026 | 760 | 25.2% | 2 | 60 | 2% | 4 | | Feb 2026 | 1.2K | 44.6% | 1 | 80 | 2.9% | 4 | | Mar 2026 | 840 | 30.8% | 2 | 80 | 2.9% | 4 | | Apr 2026 | 830 | 33.1% | 2 | 100 | 4% | 4 | | May 2026 | 680 | 26% | 2 | 140 | 5.3% | 4 | | Jun 2026 | 840 | 33.7% | 2 | 220 | 8.8% | 4 | | Jul 2026 | 930 | 29.8% | 2 | 270 | 8.7% | 4 | | Aug 2026 | 930 | 30.7% | 2 | 140 | 4.6% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Dunstalls’ and Terry Longley & Son’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dunstalls**: Measured on the search terms “dunstall's funeral services”, “dunstall’s funeral services”, “dunstall's funeral services napier”, “dunstall’s funeral services napier”, “dunstalls”, “dunstalls co nz”, “dunstalls funeral”, “dunstalls funeral directors”, “dunstalls funeral home”, “dunstalls funeral services”, “dunstalls funeral services napier” and “dunstalls.co.nz”, summed into one figure. - **Terry Longley & Son**: Measured on the search terms “terry longley & son” and “terry longley and son”, summed into one figure. - [Dunstalls profile](/demand/nz/brands/dunstalls) - [Terry Longley & Son profile](/demand/nz/brands/terry-longley-and-son) - [All hawkes bay funeral directors in New Zealand](/demand/nz/categories/nz-hawkes-bay-funeral-directors): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Dunstalls or Terry Longley & Son? In August 2026, Dunstalls had more branded searches than Terry Longley & Son among hawkes bay funeral directors in New Zealand. Dunstalls was estimated to have 930 branded searches compared to Terry Longley & Son’s 140, and held a 30.7% Share of Search versus Terry Longley & Son’s 4.6%. ## Cite this page Brandwave. "Dunstalls vs Terry Longley & Son: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dunstalls-vs-terry-longley-and-son This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dunstalls-vs-terry-longley-and-son. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.