---
title: "Dunstalls vs Howard & Gannon: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Dunstalls or Howard & Gannon? Compare estimated monthly branded-search demand and Share of Search inside the Hawkes Bay funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/dunstalls-vs-howard-and-gannon"
publisher: "Brandwave"
---

# Dunstalls vs Howard & Gannon: Which is more popular by branded search in New Zealand?

Which is more popular in search, Dunstalls or Howard & Gannon? Compare estimated monthly branded-search demand and Share of Search inside the Hawkes Bay funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dunstalls and Howard & Gannon
- **Competitive set**: Hawkes Bay funeral directors
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Dunstalls Share of Search**: 30.7%
- **Howard & Gannon Share of Search**: 17.2%

## Which is more popular in search, Dunstalls or Howard & Gannon?

- In August 2026, Dunstalls had more branded searches than Howard & Gannon among hawkes bay funeral directors in New Zealand. Dunstalls was estimated to have 930 branded searches compared to Howard & Gannon’s 520, and held a 30.7% Share of Search versus Howard & Gannon’s 17.2%.
- Dunstalls was ahead of Howard & Gannon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dunstalls’ estimated Share of Search among hawkes bay funeral directors in New Zealand moved from 27.2% to 30.7%, and its estimated monthly branded searches moved from 740 to 930.
- Across the 11 months ending August 2026, Howard & Gannon’s estimated Share of Search among hawkes bay funeral directors in New Zealand moved from 12.5% to 17.2%, and its estimated monthly branded searches moved from 340 to 520.

## How did search popularity change for New Zealand hawkes bay funeral directors in August 2026?

- In August 2026, Howard & Gannon gained estimated Share of Search among hawkes bay funeral directors in New Zealand, from 9% to 17.2%.
- In August 2026, Dunstalls gained estimated Share of Search among hawkes bay funeral directors in New Zealand, from 29.8% to 30.7%.

## Month by month

| Month | Dunstalls estimated searches | Dunstalls Share of Search | Dunstalls rank | Howard & Gannon estimated searches | Howard & Gannon Share of Search | Howard & Gannon rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 740 | 27.2% | 2 | 340 | 12.5% | 3 |
| Nov 2025 | 580 | 25.8% | 2 | 340 | 15.1% | 3 |
| Dec 2025 | 610 | 26.2% | 2 | 280 | 12% | 3 |
| Jan 2026 | 760 | 25.2% | 2 | 340 | 11.3% | 3 |
| Feb 2026 | 1.2K | 44.6% | 1 | 280 | 10.1% | 3 |
| Mar 2026 | 840 | 30.8% | 2 | 420 | 15.4% | 3 |
| Apr 2026 | 830 | 33.1% | 2 | 220 | 8.8% | 3 |
| May 2026 | 680 | 26% | 2 | 280 | 10.7% | 3 |
| Jun 2026 | 840 | 33.7% | 2 | 220 | 8.8% | 3 |
| Jul 2026 | 930 | 29.8% | 2 | 280 | 9% | 3 |
| Aug 2026 | 930 | 30.7% | 2 | 520 | 17.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Dunstalls’ and Howard & Gannon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dunstalls**: Measured on the search terms “dunstall's funeral services”, “dunstall’s funeral services”, “dunstall's funeral services napier”, “dunstall’s funeral services napier”, “dunstalls”, “dunstalls co nz”, “dunstalls funeral”, “dunstalls funeral directors”, “dunstalls funeral home”, “dunstalls funeral services”, “dunstalls funeral services napier” and “dunstalls.co.nz”, summed into one figure.
- **Howard & Gannon**: Measured on the search terms “howard & gannon funerals” and “howard and gannon”, summed into one figure.

- [Dunstalls profile](/demand/nz/brands/dunstalls)
- [Howard & Gannon profile](/demand/nz/brands/howard-and-gannon)
- [All hawkes bay funeral directors in New Zealand](/demand/nz/categories/nz-hawkes-bay-funeral-directors): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dunstalls or Howard & Gannon?

In August 2026, Dunstalls had more branded searches than Howard & Gannon among hawkes bay funeral directors in New Zealand. Dunstalls was estimated to have 930 branded searches compared to Howard & Gannon’s 520, and held a 30.7% Share of Search versus Howard & Gannon’s 17.2%.

## Cite this page

Brandwave. "Dunstalls vs Howard & Gannon: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dunstalls-vs-howard-and-gannon

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dunstalls-vs-howard-and-gannon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.