--- title: "Dunlopillo vs Sleepyhead: Which is searched more in New Zealand?" description: "Is Dunlopillo or Sleepyhead more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pillow and mattress topper brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dunlopillo-vs-sleepyhead" publisher: "Brandwave" --- # Dunlopillo vs Sleepyhead: Which is searched more in New Zealand? Is Dunlopillo or Sleepyhead more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pillow and mattress topper brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dunlopillo and Sleepyhead - **Competitive set**: Pillow and mattress topper brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Dunlopillo Share of Search**: 0.59% - **Sleepyhead Share of Search**: 0.27% ## Is Dunlopillo or Sleepyhead more popular in search? - In September 2026, Dunlopillo had more branded searches than Sleepyhead among pillow and mattress topper brands in New Zealand. Dunlopillo had about 110 branded searches, while Sleepyhead had 50. Dunlopillo made up 0.59% of all pillow and mattress topper brand searches we track, and Sleepyhead accounted for 0.27%. - The lead changed hands 2 times in the 12 months ending September 2026: Sleepyhead took it in June 2026, Dunlopillo took it in July 2026. - Across the 12 months ending September 2026, Dunlopillo’s share of searches among pillow and mattress topper brands in New Zealand moved from 0.39% to 0.59%, and its estimated monthly branded searches moved from 90 to 110. - Across the 12 months ending September 2026, Sleepyhead’s share of searches among pillow and mattress topper brands in New Zealand moved from 0.22% to 0.27%, and its estimated monthly branded searches held steady at 50. ## Top pillow and mattress topper brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sleepyhead was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dunlopillo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sleepyhead was listed before Dunlopillo in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ecosa | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Tempur | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Sleepyhead | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Dunlopillo | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Tontine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pillow and mattress topper brands - Asked ChatGPT "Which pillow or topper brand should I buy in New Zealand?": 1. Ecosa, 2. Tempur, 3. Sleepyhead, 4. Dunlopillo - Asked ChatGPT "What are the best pillow and mattress topper brands in New Zealand?": 1. Ecosa, 2. Tempur, 3. Sleepyhead - Asked ChatGPT "What's the best pillow or topper brand in New Zealand for extra bed comfort?": 1. Ecosa, 2. Dunlopillo, 3. Sleepyhead - Searched Google, AI Overview "mattress topper nz": 1. Ecosa - Searched Google, AI Overview "memory foam topper": named none of the brands we track Not named in any answer: Tontine. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pillow and mattress topper brands in September 2026? - In September 2026, Sleepyhead fell from 4th to 5th among pillow and mattress topper brands in New Zealand. - Estimated monthly branded searches for Dunlopillo in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026. ## Month by month | Month | Dunlopillo estimated searches | Dunlopillo Share of Search | Dunlopillo rank | Sleepyhead estimated searches | Sleepyhead Share of Search | Sleepyhead rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 0.39% | 3 | 50 | 0.22% | 4 | | Nov 2025 | 110 | 0.42% | 3 | 60 | 0.23% | 4 | | Dec 2025 | 110 | 0.56% | 3 | 60 | 0.31% | 4 | | Jan 2026 | 110 | 0.55% | 3 | 60 | 0.3% | 4 | | Feb 2026 | 110 | 0.68% | 3 | 80 | 0.5% | 4 | | Mar 2026 | 140 | 0.73% | 2 | 60 | 0.31% | 4 | | Apr 2026 | 140 | 0.71% | 3 | 60 | 0.3% | 4 | | May 2026 | 170 | 0.86% | 3 | 120 | 0.6% | 4 | | Jun 2026 | 110 | 0.56% | 4 | 180 | 0.92% | 3 | | Jul 2026 | 110 | 0.56% | 3 | 50 | 0.26% | 4 | | Aug 2026 | 110 | 0.65% | 3 | 60 | 0.36% | 4 | | Sep 2026 | 110 | 0.59% | 3 | 50 | 0.27% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Dunlopillo’s and Sleepyhead’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dunlopillo**: Measured on the search term “dunlopillo”. - **Sleepyhead**: Measured on the search terms “sleepyhead mattress topper” and “sleepyhead topper”, summed into one figure. - [Dunlopillo profile](/demand/nz/brands/dunlopillo) - [Sleepyhead profile](/demand/nz/brands/sleepyhead) - [All pillow and mattress topper brands in New Zealand](/demand/nz/categories/nz-mattress-topper-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dunlopillo or Sleepyhead more popular in search? In September 2026, Dunlopillo had more branded searches than Sleepyhead among pillow and mattress topper brands in New Zealand. Dunlopillo had about 110 branded searches, while Sleepyhead had 50. Dunlopillo made up 0.59% of all pillow and mattress topper brand searches we track, and Sleepyhead accounted for 0.27%. ## Cite this page Brandwave. "Dunlopillo vs Sleepyhead: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dunlopillo-vs-sleepyhead This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dunlopillo-vs-sleepyhead. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.