--- title: "Dunbar Sloane vs International Art Centre: Which is searched more in New Zealand?" description: "Is Dunbar Sloane or International Art Centre more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auction houses set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dunbar-sloane-vs-international-art-centre" publisher: "Brandwave" --- # Dunbar Sloane vs International Art Centre: Which is searched more in New Zealand? Is Dunbar Sloane or International Art Centre more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auction houses set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dunbar Sloane and International Art Centre - **Competitive set**: Auction houses - **Market**: New Zealand - **Month measured**: Sep 2026 - **Dunbar Sloane Share of Search**: 10.6% - **International Art Centre Share of Search**: 1.3% ## Is Dunbar Sloane or International Art Centre more popular in search? - In September 2026, Dunbar Sloane had more branded searches than International Art Centre among auction houses in New Zealand. Dunbar Sloane had about 10,500 branded searches, while International Art Centre had 1,300. Dunbar Sloane made up 10.6% of all auction house searches we track, and International Art Centre accounted for 1.3%. - Dunbar Sloane was ahead of International Art Centre in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dunbar Sloane’s share of searches among auction houses in New Zealand moved from 11.5% to 10.6%, and its estimated monthly branded searches moved from 11.5K to 10.5K. - Across the 12 months ending September 2026, International Art Centre’s share of searches among auction houses in New Zealand moved from 1.6% to 1.3%, and its estimated monthly branded searches moved from 1.6K to 1.3K. ## Top auction houses in ChatGPT and Google AI Overviews In three ChatGPT questions, Dunbar Sloane appeared in all three answers. International Art Centre was mentioned in two out of three: in two of the three ChatGPT answers. Dunbar Sloane was listed before International Art Centre in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Webb's | 1st | 3 of 3 | 3 of 3 | | Cordy's | 2nd | 3 of 3 | 3 of 3 | | Dunbar Sloane | 3rd | 3 of 3 | 3 of 3 | | Art+Object | 4th | 2 of 3 | 2 of 3 | | International Art Centre | 5th | 2 of 3 | 2 of 3 | | Turners | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about auction houses - Asked ChatGPT "Which auction house should I shop at in New Zealand?": 1. Cordy's, 2. Webb's, 3. Dunbar Sloane - Asked ChatGPT "What are the best auction houses in New Zealand?": 1. Webb's, 2. Dunbar Sloane, 3. Cordy's, 4. Art+Object, 5. International Art Centre - Asked ChatGPT "What's the best auction house in New Zealand for art and antiques?": 1. Webb's, 2. Cordy's, 3. Art+Object, 4. Dunbar Sloane, 5. International Art Centre Not named in any answer: Turners. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand auction houses in September 2026? - In September 2026, Dunbar Sloane gained share of searches among auction houses in New Zealand, from 9.9% to 10.6%. - Estimated monthly branded searches for International Art Centre in New Zealand fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. ## Month by month | Month | Dunbar Sloane estimated searches | Dunbar Sloane Share of Search | Dunbar Sloane rank | International Art Centre estimated searches | International Art Centre Share of Search | International Art Centre rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 11.5K | 11.5% | 3 | 1.6K | 1.6% | 5 | | Nov 2025 | 9.7K | 9.9% | 4 | 1.9K | 1.9% | 5 | | Dec 2025 | 6.7K | 8.6% | 3 | 720 | 0.92% | 5 | | Jan 2026 | 5.7K | 5.7% | 4 | 880 | 0.88% | 5 | | Feb 2026 | 10.5K | 10.5% | 4 | 1.6K | 1.6% | 5 | | Mar 2026 | 12.3K | 10.5% | 4 | 1.9K | 1.6% | 5 | | Apr 2026 | 9.7K | 9.9% | 4 | 1.6K | 1.6% | 5 | | May 2026 | 11.8K | 11.1% | 4 | 1.6K | 1.5% | 5 | | Jun 2026 | 10K | 9.6% | 4 | 1.6K | 1.5% | 5 | | Jul 2026 | 12.3K | 11.5% | 4 | 1.6K | 1.5% | 5 | | Aug 2026 | 10.5K | 9.9% | 4 | 1.6K | 1.5% | 5 | | Sep 2026 | 10.5K | 10.6% | 4 | 1.3K | 1.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Dunbar Sloane’s and International Art Centre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dunbar Sloane**: Measured on the search terms “dunbar sloane”, “dunbar sloane auction” and “dunbarsloane”, summed into one figure. - **International Art Centre**: Measured on the search term “international art centre”. - [Dunbar Sloane profile](/demand/nz/brands/dunbar-sloane) - [International Art Centre profile](/demand/nz/brands/international-art-centre) - [All auction houses in New Zealand](/demand/nz/categories/nz-auction-houses): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dunbar Sloane or International Art Centre more popular in search? In September 2026, Dunbar Sloane had more branded searches than International Art Centre among auction houses in New Zealand. Dunbar Sloane had about 10,500 branded searches, while International Art Centre had 1,300. Dunbar Sloane made up 10.6% of all auction house searches we track, and International Art Centre accounted for 1.3%. ## Cite this page Brandwave. "Dunbar Sloane vs International Art Centre: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dunbar-sloane-vs-international-art-centre This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dunbar-sloane-vs-international-art-centre. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.