--- title: "Dun & Bradstreet vs Firmable: Which is searched more in New Zealand?" description: "Is Dun & Bradstreet or Firmable more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B contact data providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dun-bradstreet-vs-firmable" publisher: "Brandwave" --- # Dun & Bradstreet vs Firmable: Which is searched more in New Zealand? Is Dun & Bradstreet or Firmable more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B contact data providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dun & Bradstreet and Firmable - **Competitive set**: B2B contact data providers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Dun & Bradstreet Share of Search**: 22% - **Firmable Share of Search**: 18.1% ## Is Dun & Bradstreet or Firmable more popular in search? - In September 2026, Dun & Bradstreet had more branded searches than Firmable among B2B contact data providers in New Zealand. Dun & Bradstreet had about 390 branded searches, while Firmable had 320. Dun & Bradstreet made up 22% of all B2B contact data provider searches we track, and Firmable accounted for 18.1%. - The lead changed hands 3 times in the 12 months ending September 2026: Dun & Bradstreet took it in December 2025, Firmable took it in May 2026, Dun & Bradstreet took it in September 2026. - Across the 12 months ending September 2026, Dun & Bradstreet’s share of searches among B2B contact data providers in New Zealand moved from 16.7% to 22%, and its estimated monthly branded searches moved from 320 to 390. - Across the 12 months ending September 2026, Firmable’s share of searches among B2B contact data providers in New Zealand moved from 20.3% to 18.1%, and its estimated monthly branded searches moved from 390 to 320. ## Top B2B contact data providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dun & Bradstreet was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Firmable was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Firmable was listed before Dun & Bradstreet in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apollo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ZoomInfo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Firmable | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Dun & Bradstreet | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Katalyst Business | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Lusha | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Cognism | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about B2B contact data providers - Asked ChatGPT "Which B2B contact data provider should I use in New Zealand?": 1. Firmable, 2. Apollo, 3. Dun & Bradstreet, 4. Lusha, 5. ZoomInfo - Asked ChatGPT "What are the best B2B contact data providers in New Zealand?": 1. Apollo, 2. Katalyst Business, 3. ZoomInfo, 4. Lusha - Asked ChatGPT "What's the best B2B contact data provider in New Zealand for sales prospecting?": 1. Firmable, 2. Apollo, 3. Katalyst Business, 4. ZoomInfo - Searched Google, AI Overview "b2b contact data providers": 1. ZoomInfo, 2. Apollo, 3. Cognism, 4. Lusha - Searched Google, AI Overview "company data provider": 1. Dun & Bradstreet, 2. Apollo, 3. ZoomInfo Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand B2B contact data providers in September 2026? - In September 2026, ZoomInfo overtook Lusha and 2 others to become the leader among B2B contact data providers in New Zealand, with 27.1% of the searches. - In September 2026, Firmable lost share of searches among B2B contact data providers in New Zealand, from 22.3% to 18.1%. - Estimated monthly branded searches for Dun & Bradstreet in New Zealand rose 21.9% over 12 measured months, from 320 to 390 in September 2026. ## Month by month | Month | Dun & Bradstreet estimated searches | Dun & Bradstreet Share of Search | Dun & Bradstreet rank | Firmable estimated searches | Firmable Share of Search | Firmable rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 320 | 16.7% | 4 | 390 | 20.3% | 3 | | Nov 2025 | 320 | 16% | 4 | 320 | 16% | 5 | | Dec 2025 | 260 | 17.6% | 4 | 140 | 9.5% | 5 | | Jan 2026 | 390 | 18.1% | 3 | 320 | 14.9% | 5 | | Feb 2026 | 880 | 35.8% | 1 | 320 | 13% | 4 | | Mar 2026 | 480 | 19.4% | 2 | 480 | 19.4% | 3 | | Apr 2026 | 390 | 19.5% | 3 | 390 | 19.5% | 4 | | May 2026 | 260 | 14.3% | 4 | 390 | 21.4% | 3 | | Jun 2026 | 320 | 17.3% | 4 | 480 | 25.9% | 1 | | Jul 2026 | 320 | 19% | 4 | 390 | 23.2% | 1 | | Aug 2026 | 390 | 22.3% | 2 | 390 | 22.3% | 3 | | Sep 2026 | 390 | 22% | 2 | 320 | 18.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Dun & Bradstreet’s and Firmable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dun & Bradstreet**: Measured on the search term “dun and bradstreet”. - **Firmable**: Measured on the search term “firmable”. - [Dun & Bradstreet profile](/demand/nz/brands/dun-bradstreet) - [Firmable profile](/demand/nz/brands/firmable) - [All B2B contact data providers in New Zealand](/demand/nz/categories/nz-b2b-contact-data-providers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dun & Bradstreet or Firmable more popular in search? In September 2026, Dun & Bradstreet had more branded searches than Firmable among B2B contact data providers in New Zealand. Dun & Bradstreet had about 390 branded searches, while Firmable had 320. Dun & Bradstreet made up 22% of all B2B contact data provider searches we track, and Firmable accounted for 18.1%. ## Cite this page Brandwave. "Dun & Bradstreet vs Firmable: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dun-bradstreet-vs-firmable This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dun-bradstreet-vs-firmable. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.