--- title: "Ducky vs NuPhy: Which is searched more in New Zealand?" description: "Is Ducky or NuPhy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mechanical keyboard brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ducky-keyboards-vs-nuphy" publisher: "Brandwave" --- # Ducky vs NuPhy: Which is searched more in New Zealand? Is Ducky or NuPhy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mechanical keyboard brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ducky and NuPhy - **Competitive set**: Mechanical keyboard brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ducky Share of Search**: 6% - **NuPhy Share of Search**: 7.4% ## Is Ducky or NuPhy more popular in search? - In September 2026, NuPhy had more branded searches than Ducky among mechanical keyboard brands in New Zealand. NuPhy had about 320 branded searches, while Ducky had 260. NuPhy made up 7.4% of all mechanical keyboard brand searches we track, and Ducky accounted for 6%. - The lead changed hands once in the 12 months ending September 2026: NuPhy took it in March 2026. - Across the 12 months ending September 2026, Ducky’s share of searches among mechanical keyboard brands in New Zealand moved from 6.1% to 6%, and its estimated monthly branded searches held steady at 260. - Across the 12 months ending September 2026, NuPhy’s share of searches among mechanical keyboard brands in New Zealand moved from 4.9% to 7.4%, and its estimated monthly branded searches moved from 210 to 320. ## Top mechanical keyboard brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Ducky was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. NuPhy did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Keychron | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Logitech | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Wooting | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Ducky | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Akko | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | EPOMAKER | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | NuPhy | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Royal Kludge | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about mechanical keyboard brands - Asked ChatGPT "Which mechanical keyboard brand should I buy in New Zealand?": 1. Keychron, 2. Logitech, 3. Ducky, 4. Wooting - Asked ChatGPT "What are the best mechanical keyboard brands in New Zealand?": 1. Keychron, 2. Logitech, 3. Ducky, 4. Wooting, 5. Akko - Asked ChatGPT "What's the best mechanical keyboard brand in New Zealand for gaming and typing?": 1. Keychron, 2. Wooting, 3. Logitech - Searched Google, AI Overview "gaming keyboard nz": 1. Logitech, 2. Wooting Not named in any answer: EPOMAKER, NuPhy and Royal Kludge. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand mechanical keyboard brands in September 2026? - In September 2026, EPOMAKER overtook NuPhy to rank 3rd among mechanical keyboard brands in New Zealand, with 9% of the searches. - In September 2026, Ducky overtook Akko to rank 5th among mechanical keyboard brands in New Zealand, with 6% of the searches. - In September 2026, NuPhy lost share of searches among mechanical keyboard brands in New Zealand, from 9.7% to 7.4%. ## Month by month | Month | Ducky estimated searches | Ducky Share of Search | Ducky rank | NuPhy estimated searches | NuPhy Share of Search | NuPhy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 260 | 6.1% | 4 | 210 | 4.9% | 7 | | Nov 2025 | 320 | 6.2% | 4 | 320 | 6.2% | 5 | | Dec 2025 | 320 | 6.6% | 5 | 260 | 5.4% | 6 | | Jan 2026 | 320 | 7.1% | 5 | 260 | 5.8% | 6 | | Feb 2026 | 210 | 5.6% | 5 | 210 | 5.6% | 6 | | Mar 2026 | 260 | 5.8% | 6 | 320 | 7.2% | 4 | | Apr 2026 | 210 | 4.6% | 6 | 320 | 6.9% | 4 | | May 2026 | 210 | 4.9% | 7 | 320 | 7.5% | 4 | | Jun 2026 | 260 | 5.7% | 6 | 480 | 10.6% | 3 | | Jul 2026 | 210 | 4.4% | 6 | 320 | 6.8% | 4 | | Aug 2026 | 260 | 5.3% | 6 | 480 | 9.7% | 3 | | Sep 2026 | 260 | 6% | 5 | 320 | 7.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Ducky’s and NuPhy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ducky**: Measured on the search term “ducky keyboard”. - **NuPhy**: Measured on the search term “nuphy”. - [Ducky profile](/demand/nz/brands/ducky-keyboards) - [NuPhy profile](/demand/nz/brands/nuphy) - [All mechanical keyboard brands in New Zealand](/demand/nz/categories/nz-mechanical-keyboard-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ducky or NuPhy more popular in search? In September 2026, NuPhy had more branded searches than Ducky among mechanical keyboard brands in New Zealand. NuPhy had about 320 branded searches, while Ducky had 260. NuPhy made up 7.4% of all mechanical keyboard brand searches we track, and Ducky accounted for 6%. ## Cite this page Brandwave. "Ducky vs NuPhy: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ducky-keyboards-vs-nuphy This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ducky-keyboards-vs-nuphy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.