--- title: "DuckDuckGo vs Yahoo: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, DuckDuckGo or Yahoo? Compare estimated monthly branded-search demand and Share of Search inside the Search engines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/duckduckgo-vs-yahoo" publisher: "Brandwave" --- # DuckDuckGo vs Yahoo: Which is more popular by branded search in New Zealand? Which is more popular in search, DuckDuckGo or Yahoo? Compare estimated monthly branded-search demand and Share of Search inside the Search engines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DuckDuckGo and Yahoo - **Competitive set**: Search engines - **Market**: New Zealand - **Month measured**: Aug 2026 - **DuckDuckGo Share of Search**: 2.3% - **Yahoo Share of Search**: 0.4% ## Which is more popular in search, DuckDuckGo or Yahoo? - In August 2026, DuckDuckGo had more branded searches than Yahoo among search engines in New Zealand. DuckDuckGo was estimated to have 64.4K branded searches compared to Yahoo’s 11.2K, and held a 2.3% Share of Search versus Yahoo’s 0.4%. - DuckDuckGo was ahead of Yahoo in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, DuckDuckGo’s estimated Share of Search among search engines in New Zealand held steady at 2.3%, and its estimated monthly branded searches moved from 52.8K to 64.4K. - Across the 11 months ending August 2026, Yahoo’s estimated Share of Search among search engines in New Zealand moved from 0.71% to 0.4%, and its estimated monthly branded searches moved from 16.4K to 11.2K. ## How did search popularity change for New Zealand search engines in August 2026? - Estimated monthly branded searches for DuckDuckGo in New Zealand rose 22% over 11 measured months, from 52.8K to 64.4K in August 2026. - Estimated monthly branded searches for Yahoo in New Zealand fell 31.7% over 11 measured months, from 16.4K to 11.2K in August 2026. ## Month by month | Month | DuckDuckGo estimated searches | DuckDuckGo Share of Search | DuckDuckGo rank | Yahoo estimated searches | Yahoo Share of Search | Yahoo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 52.8K | 2.3% | 2 | 16.4K | 0.71% | 4 | | Nov 2025 | 53K | 2.4% | 2 | 16.5K | 0.76% | 4 | | Dec 2025 | 52.9K | 3.5% | 2 | 13.6K | 0.91% | 4 | | Jan 2026 | 53K | 3.4% | 2 | 13.9K | 0.89% | 4 | | Feb 2026 | 53.2K | 2.3% | 2 | 13.5K | 0.58% | 4 | | Mar 2026 | 53.2K | 1.7% | 2 | 13.9K | 0.45% | 4 | | Apr 2026 | 52.6K | 2.6% | 2 | 13.8K | 0.68% | 4 | | May 2026 | 64.6K | 2.3% | 2 | 13.8K | 0.5% | 4 | | Jun 2026 | 64.3K | 2.3% | 2 | 11.7K | 0.42% | 4 | | Jul 2026 | 53.3K | 2.6% | 2 | 11.5K | 0.56% | 4 | | Aug 2026 | 64.4K | 2.3% | 2 | 11.2K | 0.4% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using DuckDuckGo’s and Yahoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DuckDuckGo**: Measured on the search terms “duckduckgo”, “duckduckgo app”, “duckduckgo browser”, “duckduckgo com”, “duckduckgo dark”, “duckduckgo download”, “duckduckgo near me”, “duckduckgo online”, “duckduckgo privacy browser”, “duckduckgo search”, “duckduckgo search engine”, “www duckduckgo com browser” and “www duckduckgo com search engine”, summed into one figure. - **Yahoo**: Measured on the search terms “web search yahoo”, “yahoo australia news email and search”, “yahoo nz”, “yahoo pic search”, “yahoo search”, “yahoo search engine” and “yahoo video search”, summed into one figure. - [DuckDuckGo profile](/demand/nz/brands/duckduckgo) - [Yahoo profile](/demand/nz/brands/yahoo) - [All search engines in New Zealand](/demand/nz/categories/nz-search-engines): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, DuckDuckGo or Yahoo? In August 2026, DuckDuckGo had more branded searches than Yahoo among search engines in New Zealand. DuckDuckGo was estimated to have 64.4K branded searches compared to Yahoo’s 11.2K, and held a 2.3% Share of Search versus Yahoo’s 0.4%. ## Cite this page Brandwave. "DuckDuckGo vs Yahoo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/duckduckgo-vs-yahoo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/duckduckgo-vs-yahoo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.