--- title: "DuckDuckGo vs Google: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, DuckDuckGo or Google? Compare estimated monthly branded-search demand and Share of Search inside the Search engines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/duckduckgo-vs-google" publisher: "Brandwave" --- # DuckDuckGo vs Google: Which is more popular by branded search in New Zealand? Which is more popular in search, DuckDuckGo or Google? Compare estimated monthly branded-search demand and Share of Search inside the Search engines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DuckDuckGo and Google - **Competitive set**: Search engines - **Market**: New Zealand - **Month measured**: Aug 2026 - **DuckDuckGo Share of Search**: 2.3% - **Google Share of Search**: 95.9% ## Which is more popular in search, DuckDuckGo or Google? - In August 2026, Google had more branded searches than DuckDuckGo among search engines in New Zealand. Google was estimated to have 2.7M branded searches compared to DuckDuckGo’s 64.4K, and held a 95.9% Share of Search versus DuckDuckGo’s 2.3%. - Google was ahead of DuckDuckGo in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, DuckDuckGo’s estimated Share of Search among search engines in New Zealand held steady at 2.3%, and its estimated monthly branded searches moved from 52.8K to 64.4K. - Across the 11 months ending August 2026, Google’s estimated Share of Search among search engines in New Zealand moved from 95.7% to 95.9%, and its estimated monthly branded searches moved from 2.2M to 2.7M. ## How did search popularity change for New Zealand search engines in August 2026? - In August 2026, Google gained estimated Share of Search among search engines in New Zealand, from 95.2% to 95.9%. - Estimated monthly branded searches for DuckDuckGo in New Zealand rose 22% over 11 measured months, from 52.8K to 64.4K in August 2026. ## Month by month | Month | DuckDuckGo estimated searches | DuckDuckGo Share of Search | DuckDuckGo rank | Google estimated searches | Google Share of Search | Google rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 52.8K | 2.3% | 2 | 2.2M | 95.7% | 1 | | Nov 2025 | 53K | 2.4% | 2 | 2.1M | 95.4% | 1 | | Dec 2025 | 52.9K | 3.5% | 2 | 1.4M | 93.5% | 1 | | Jan 2026 | 53K | 3.4% | 2 | 1.5M | 93.7% | 1 | | Feb 2026 | 53.2K | 2.3% | 2 | 2.3M | 95.8% | 1 | | Mar 2026 | 53.2K | 1.7% | 2 | 3M | 96.7% | 1 | | Apr 2026 | 52.6K | 2.6% | 2 | 1.9M | 95.1% | 1 | | May 2026 | 64.6K | 2.3% | 2 | 2.7M | 96% | 1 | | Jun 2026 | 64.3K | 2.3% | 2 | 2.7M | 96.1% | 1 | | Jul 2026 | 53.3K | 2.6% | 2 | 1.9M | 95.2% | 1 | | Aug 2026 | 64.4K | 2.3% | 2 | 2.7M | 95.9% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using DuckDuckGo’s and Google’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DuckDuckGo**: Measured on the search terms “duckduckgo”, “duckduckgo app”, “duckduckgo browser”, “duckduckgo com”, “duckduckgo dark”, “duckduckgo download”, “duckduckgo near me”, “duckduckgo online”, “duckduckgo privacy browser”, “duckduckgo search”, “duckduckgo search engine”, “www duckduckgo com browser” and “www duckduckgo com search engine”, summed into one figure. - **Google**: Measured on the search terms “disk google”, “google”, “google calendar”, “google cla”, “google com”, “google docs”, “google docs forms”, “google documents”, “google flights”, “google games”, “google near me”, “google new zealand”, “google nz”, “google online”, “google photos”, “google presentation software”, “google search”, “google search engine” and “google sheets”, summed into one figure. - [DuckDuckGo profile](/demand/nz/brands/duckduckgo) - [Google profile](/demand/nz/brands/google) - [All search engines in New Zealand](/demand/nz/categories/nz-search-engines): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, DuckDuckGo or Google? In August 2026, Google had more branded searches than DuckDuckGo among search engines in New Zealand. Google was estimated to have 2.7M branded searches compared to DuckDuckGo’s 64.4K, and held a 95.9% Share of Search versus DuckDuckGo’s 2.3%. ## Cite this page Brandwave. "DuckDuckGo vs Google: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/duckduckgo-vs-google This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/duckduckgo-vs-google. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.